Bing Ads To Launch In Australia And New Zealand

Bing announced today that it will be launching Bing Ads in Australia and New Zealand. Australia site, BandT.com, is reporting that the launch date will be in July.

Bing Ads is partnering with Mi9, a digital media company in Australia that is a joint venture between Microsoft and Nine Entertainment Co. Bing’s search ads will be added to Mi9’s advertising capabilities which already includes advertising through Microsoft Advertising Exchange, Windows 8,  Xbox and the Microsoft Media Network.

Google AdWords is the market leader in search advertising in both New Zealand and Australia. Steve Sirich, Microsoft’s General Manager in the Online Services Division, (and keynote speaker at SMX Australia this week) told BandT.com:

We see it as a marathon not a sprint against Google … we’re aware they’re the industry leader. But we think we can differentiate from them, because we see that search is evolving from just a destination experience into more of a platform one that powers multiple services.

Bing claims it currently has 5.5 million monthly users in Australia.

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About The Author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.