Google expands agentic commerce tools ahead of the holiday shopping rush
Google’s agentic commerce updates give advertisers new ways to boost AI visibility, engage shoppers and turn discovery into sales.
Topic: New Zealand
How to run ChatGPT ads: A step-by-step guide from early campaigns
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How semantics and topical authority improve local SEO
Creating fewer, more purposeful pages can improve relevance, reduce duplication, and strengthen local search performance.
Google Business Profile Playbooks: What does Google recommend?
All of Google's Business Profile best practices in one place, with what's unique to restaurants, hotels, tours, and services called out so you save time.
OpenAI to expand ChatGPT ads to new markets & test multi-advertiser placements
OpenAI is expanding ChatGPT ads to five new markets including the UK, & introducing new campaign management features.
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Google adds AI shopping visibility insights to Merchant Center
Google is adding new AI shopping insights to Merchant Center, giving retailers visibility into how products perform across their AI platforms.
Google launches AI Performance Insights and Conversational Attributes in Merchant Center
The new Merchant Center tools are set to help retailers optimize product discovery and measure visibility across AI-powered shopping surfaces.
Inside ChatGPT ads: What the data tells us and what’s coming next
Adthena is tracking 50,000+ daily ChatGPT ad placements across 600+ advertisers. Here's what full rollout means for your campaigns.
OpenAI begins rolling out ads in select markets
OpenAI’s expansion of ads into new markets signals growing opportunities for brands to reach users inside AI-driven experiences.
ChatGPT hits $100 million in ad revenue and is opening self-serve access in April
ChatGPT is still showing ads to less than 20% of eligible users — meaning the $100 million win and self-serve access is just the beginning.
ChatGPT ads are showing up – a lot
ChatGPT ads are now appearing for roughly one in five questions on the free tier in the US, with an expansion to more countries already planned.
Google is tightening political content rules for Shopping ads starting April 16
Google will soon require merchants running Shopping ads featuring certain political content to verify their accounts as election advertisers.
7 real-world AI failures that show why adoption keeps going wrong
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Google Business Profiles What’s happening feature expands
It is now available for multi-location restaurants, not just single-location restaurants.
Google Ads loosens prescription drug term restrictions for non-promotional use
Google will now allow limited non-promotional use of prescription drug terms in ads, while keeping keyword certification rules the same.
Why your Google event post isn’t showing and how to fix it
GBP event posts for restaurants and bars can show in mobile search – but only if done right. Here’s how to meet Google’s criteria.
Google Discover on desktop now available in some countries
Google Discover is rolling out to desktop, which could be a big traffic win for publishers hurt by AI Overviews and generative AI.
Google Business Profiles launches ‘What’s Happening’
Google said the 'What's Happening' feature puts timely updates front and center, 'driving immediate engagement.'
Google disables Discover performance report hack to get desktop data
For the past day or so, there was a way to see how Google Discover was performing over desktop and mobile - but Google disabled that this morning.
Google updates Merchant Center product data specifications
The changes for 2024 have been designed to boost the quality of product information in both paid and organic Shopping listings.
TikTok announces major expansion to creator monetization program
The platform is making it easier for creators to join by expanding the program to 33 new markets and lowering the eligibility requirements.
YouTube expands free editing app to 13 new markets
YouTube Create can be used to edit Shorts or longer videos, add soundtracks, captions, and more, directly from your phone.
Instagram expands Creator Marketplace to help brands find creators for ads
The feature will be introduced to eight new markets in the coming weeks.
Microsoft Copilot updates: New design, image editing tools and video highlights
The updates are now live and free to use in Copilot, which is compatible with Microsoft Edge, Chrome, Firefox, and Safari.
Pinterest rolls out AI body type filter to improve search inclusivity and engagement
The new technology can help consumers make purchasing decisions, potentially leading to a significant increase in conversions.
Google SGE expands to 120 countries while adding new follow-up questions, AI translation help and more definitions
SGE now in more countries, more languages with more features.
How to survive and thrive in a Google helpful content world
Was your website impacted by Google's latest helpful content update? Learn how to assess, adapt and recover with these top seven tips.
8 new and updated Pinterest products for advertisers
The new and improved tools have been designed to help brands better connect with the Pinterest audience.
Threads users can now search for posts
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Threads search is coming, but when?
Threads search has been limited to searching for accounts. But now Threads is testing text search in New Zealand and Australia.
4 new Instagram Reels features
The new features are intended to enhance user experience, boost creator-audience engagement, and provide valuable insights for data-driven content creation.
Meta rolls out paid verification
For $12-$15 a month you can get a blue check on Facebook and Instagram
Microsoft Advertising unveils Lodging solutions, and adds 11 new Google import markets for Smart campaigns
The updates should provide improved campaign performance and the ability to reach a wider audience.
Meta is bringing the blue verification badge to Facebook and Instagram
Previously the blue checkmark was reserved for public figures such as lawmakers, actors, musicians, sports athletes and journalists.
6 new Microsoft Ads updates, including data exclusions and in-market audience segments
Market expansion and automated bidding make their debut.
This day in search marketing history: January 12
Google Panda becomes a core ranking signal, plus: R.I.P. link command, Google Japan’s PageRank penalty expires and more.
4 new Microsoft features, and 5 other December updates
Some of the updates, announced earlier this year, have been expanded into new markets.
Black Friday sales up nearly 12% from 2021
Spending this holiday season is expected to rise 2.5% from a year ago, compared with 8.6% last year and 32% in 2020.
Microsoft Audience network now supports Video Ads
Microsoft says that brands can see up to a 50% higher conversion rate when adding video to their search strategy.