European Consumer Rights Group Joins Others In Opposition Of DoubleClick Acquisition

Consumer group hits at Google $3bn move from the Financial Times reports a large European consumers rights group, Beuc, has joined with others that oppose Google’s proposed acquisition of DoubleClick. Jim Murray, director of Beuc, sent a letter to the European Union saying the deal “may have a negative impact on the selection of online […]

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Consumer group hits at Google $3bn move from the Financial Times reports a large European consumers rights group, Beuc, has joined with others that oppose Google’s proposed acquisition of DoubleClick.


Jim Murray, director of Beuc, sent a letter to the European Union saying the deal “may have a negative impact on the selection of online content available to consumers and on privacy.” Beuc added concern that consumers “would have no real ability to choose services other than those served by Google.”

For past coverage of anti-trust and consumer group complaints over the Google/DoubleClick deal, start with Privacy Group Amends FTC Complaint Over Google/DoubleClick Acquisition and continue clicking back from there to older articles.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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