Free Google Shopping Listings To End Worldwide July 11th

By Ginny Marvin

Published: May 22, 2013 at 9:14 am

On June 11th, Google Shopping will complete the global transition to the pay-for-play model that was introduced in the U.S. last fall.

Advertisers in the United Kingdom, Germany, France, Japan, Italy, Spain, the Netherlands, Brazil, Australia, Switzerland and the Czech Republic will need to run Product Listing Ads to promote their products on Google Shopping.

Google says over one billion products are now being promoted through PLAs on Google Shopping, driven by a 300% year-over-year increase in participation from merchants, aggregators and marketplaces.

Traffic to retailers from Google Shopping increased 20% from last year.

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About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.