Google is doing some very interesting things in TV and video advertising these days. Not long ago it licensed Nielsen’s PRIZM audience segmentation data for enhanced audience targeting through TVAds. Google also recently introduced “skippable” pre-roll ads on YouTube. The idea is to find willing audiences and make advertisers (potentially) only pay when someone watches […]
Google’s TV Ads platform is getting some help from a company called Visible World, which offers demographic and geotargeted advertising across different media types. According to an article in the Wall Street Journal this morning: Google Inc. is teaming up with Visible World Inc., a well-known New York technology company that uses software to create […]
Across the TV industry there are various efforts going on to bring more targeting into TV advertising. The readers of this blog know about Google’s TV advertising initiative. But SpotRunner and various others (e.g. Project Canoe) have been working to bring “addressable advertising,” the kind of targeting that exists online (demographic, geo, even behavioral), to […]
Google has long been seeking to diversify its revenue base and ad products to attract more ad dollars and different types of advertisers. There’s a lot more money, for example, in brand advertising than in direct response. The YouTube acquisition was partly about getting more display/brand ad dollars. Google’s DoubleClick acquisition was also about targeting […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The rumor was that Microsoft had been interested in buying Spot Runner, which provides a range of targeting capabilities to cable TV advertising (as well as online). But instead the company has purchased Navic. Navic does many things but basically enables more targeted and, in some cases, interactive advertising on cable TV. It also enables […]
Google announced that it was adding TV campaign analytics to AdWords. If you’re using the Google TV Ads system, you can now get metrics on the performance of those campaigns via Google Analytics.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Each month, I compile Search Month — a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but […]
UK based global advertising firm WPP has acquired the publicly traded 24/7 Real Media for a whopping $649 million. The company was previously being looked at by Microsoft (for $1 billion) according to rumor. It follows on the heels of several high-profile acquisitions, including Yahoo’s intended purchase of Right Media and Google’s planned acquisition of […]