Google opens Customer Match to Shopping Campaigns

Google is extending its Customer Match feature to Shopping Campaigns, enabling retail marketers to target (or exclude) customers with product listing ads in web and image search results.

Customer Match for Shopping builds on the offering already available for search text ads, Gmail and YouTube that allows advertisers to upload customer email lists into AdWords that can be matched against signed-in Google accounts for ad targeting and bidding.

Advertisers can segment their customer lists, upload them into AdWords audiences and remarket to those audiences already familiar with the brand.

Google says Customer Match for Shopping will roll out generally later this summer, but you can sign up here for the beta now.

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About The Author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.