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Google opens Customer Match to Shopping Campaigns

Advertisers will be able to retarget customers with product listing ads.

Ginny Marvin on June 28, 2016 at 7:11 am

Google is extending its Customer Match feature to Shopping Campaigns, enabling retail marketers to target (or exclude) customers with product listing ads in web and image search results.

Customer Match for Shopping builds on the offering already available for search text ads, Gmail and YouTube that allows advertisers to upload customer email lists into AdWords that can be matched against signed-in Google accounts for ad targeting and bidding.

Advertisers can segment their customer lists, upload them into AdWords audiences and remarket to those audiences already familiar with the brand.

Google says Customer Match for Shopping will roll out generally later this summer, but you can sign up here for the beta now.

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.