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Topic: Shopping
Google AI Mode ads: Everything you need to know
Google is deciding when and how to introduce your business into AI-powered conversations. Here's where your control begins — and ends.
AI shopping starts with your product feed, not your product page
AI shopping uses structured product data to decide what shoppers see. Here's why your Google Merchant Center feed is key to discovery.
AI Max spotted in Google Standard Shopping campaigns
AI Max in Standard Shopping campaigns suggests advertisers could gain AI-powered query matching, dynamic ad copy, and more.
Google confirms Local Inventory Ads will be enabled by default
Google has confirmed that Local Inventory Ads will be enabled by default for all Shopping campaigns starting Aug. 31
Your #1 competitive advantage in Google Ads: Customer Match
Uploading your customer list to Google Ads can give Google’s AI a competitive advantage as privacy changes make tracking less effective.
Google adds AI-powered bidding and demand-led budgeting to Search and Shopping
Google is aiming to help advertisers capture untapped demand and optimise spend in real time whilst reducing manual work.
What 10 years of PPC testing reveals about breaking best practices
Stop chasing 'best practice' gains. These tested tactics show where real performance lifts actually come from in modern PPC.
How to run Google Ads in sensitive categories without remarketing
Struggling with restricted targeting? Learn how to drive conversions using intent signals, creative messaging, and offline data.
Google tests “Sponsored Shops” blocks in Shopping results
“Sponsored Shops” in Google Shopping could shift competition from individual products to full store visibility within Google Shopping results.
4 strategic paid search pivots to survive Google’s AI Overviews
AI Overviews are lowering CTR, raising CPCs, and compressing the buyer journey. Here’s how to protect performance and stay competitive.
Why Google’s Performance Max advice often fails new advertisers
Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and faster learning.
Google expands Shopping promotion rules ahead of 2026
Google’s 2026 Shopping policy updates give advertisers more flexibility to promote subscriptions, modern offers, and localized payment incentives.
Google adds animation and image editing tools to Merchant Center’s Product Studio
Google's latest update gives merchants new ways to quickly animate, clean up, and enhance product images directly inside Merchant Center.
Google Daily Hub: Anatomy of an overambitious system shaping the future of search
Daily Hub tried to merge embeddings, entities, and real-time context – and buckled under the system’s complexity.
Google Demand Gen campaigns: When to use them and best practices (with examples)
Find out when and how to use Demand Gen campaigns, including campaign and budget management, plus lessons from real-world campaign testing.
Google quietly adds brand inclusions to standard Shopping campaigns
Google brings long-awaited brand inclusion controls gives advertisers more precise management of which brands appear in their shopping ads.
Your Q4 ecommerce checklist for peak holiday sales
Get your store ready for the busiest shopping season. This checklist covers key site, creative, and ad steps for Q4 success.
Top Performance Max optimization tips for 2026
Use Google’s newest reporting and creative controls to refine targeting, optimize asset groups, and achieve incremental gains.
Google to retailers: Use AI to win the longer holiday season
Holiday shopping now spans from October to January. Google urges retailers to tap AI tools for discovery and loyalty as impulse buys decline.
Google Ads links web + app campaigns with new features
New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform performance.
When to trust Google Ads AI and when you shouldn’t
Google Ads AI can boost ROI – or waste your spend. Learn how to tell the difference and take control of your campaigns.
Meta rolls out new AI ad tools to boost holiday sales
Meta is giving advertisers new AI-driven tools for creators, Reels, and omnichannel ads to help turn holiday shoppers into buyers.
PMax and the illusion of trust: ‘I’m Google – what could go wrong?’
Performance Max promises results through automation – but what are you giving up in return? Know the trade-offs before you trust the system.
7 PPC mistakes hiding in your ad accounts
Underperforming campaigns often stem from hidden mistakes in your PPC account. Find and fix them before they waste your budget.
How to use Performance Max for high-value customer acquisition and retention
Set up high-value goals in PMax, avoid inflated ROAS, and improve tracking accuracy with clean data and smart segmentation.
13 free tools for PPC campaign management
Free doesn’t mean basic. These tools help you outsmart competitors, sharpen your creative, and squeeze more from your PPC budget.
Google expands Commerce Media suite for brands and retailers
Google is expanding its Commerce Media suite to give brands and retailers AI-powered tools across platforms like Search, YouTube, and Display.
Google Ads Maximize Clicks: Your guide to getting more traffic
Not sure if Maximize Clicks is right for your campaign? This quick guide walks you through what it is, when to use it, and why it might (or might not) be the sweet spot between manual and Smart Bidding
Google Ads In-Market Segments: Your guide to High-Intent audiences
Learn which campaign types support Google Ads’ in-market segments, what to do if your niche isn’t covered, and their limitations.
The decline of ecommerce search ads: Are shopping campaigns to blame?
Traditional search ads are losing ground as Google doubles down on Shopping. Adjust your ecommerce advertising strategy before it's too late.
Google Performance Max: Everything you need to know
Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.
Maximize Conversion Value: Google Ads bidding explained
Want Google Ads to focus on your most valuable conversions? Maximize Conversion Value bidding might be the answer.
How to expand from Meta Ads into Google Ads
Are you a Meta-first advertiser who is eyeing Google Ads? Learn when, why, and how to diversify your PPC strategy for maximum growth.
5 ways to get the most from Performance Max in 2025
Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns.
7 ways to segment Performance Max and Shopping campaigns
These segmentation techniques help align your ad strategies with business goals and maximize campaign performance.
Google apologizes to advertisers for major Shopping Ads glitch
Google is criticized for vague and delayed communication, leaving many advertisers demanding clearer explanations and impact reports.
Google launches Merchant API Beta with new features
This is a redesign of the Content API for Shopping, with new features to enhance product management and showcase businesses capabilities.
Google Search Ads 360 gains retail media capabilities
Google said this will increase efficiency and scale for retail media with self-service.
What is a full-funnel PPC strategy?
Get guidance for implementing display, video, search, shopping, and remarketing campaigns across the funnel to boost leads and sales.