Google My Business adds new photos insights

Google My Business has added a new metric to the insights section of the Google My Business dashboard. The new metric is photos; you can see how often people view your photos and compare that to your competitors.

The features page documented that “insights are now available for photos.” You can now “see how your photos perform compared to photos of businesses like yours,” Google added.

Here is a screen shot from my business account:

The blue line represents your business photo views, and the red line represents views for businesses similar to you. It then summarizes how well or badly you have done at the bottom. In my case, my business photos received 2.88k percent more views than my average competitor.

Here’s how you can access this:

1. Sign in to Google My Business.
2. Make sure you’re using card view . If you’re viewing your locations as a list instead of cards, switch to card view by clicking the cards icon on the right side above your pages.
3. If you manage more than one location in your account, click the location whose Insights you want to view.
4. Click Insights from the bar at the top of the page, beside Info.