Google Keyword Planner Now Shows Conversion Estimates

By Ginny Marvin

Published: November 20, 2014 at 5:40 pm

Google announced today that conversion estimates have been added to the Keyword Planner tool in AdWords.

Google will use an account’s historical conversion data, or users can enter their own conversion rates and conversion values to see how bid changes might impact metrics such as estimated conversion, conversion value, ROAS and Average CPA for mobile and desktop.

You can see the conversion estimates broken out by ad group, keyword, device and location by selecting the respective tabs above the chart area.

To get started, choose the “Get traffic forecasts for a list of keywords” from the Keyword Planner home page.

Explore more on

Conversion rate optimization Google Google Ads Google Keyword Planner Search engine marketing

Add Search Engine Land as a preferred source on Google

Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.