Google local results get additional search filters on mobile

Google shows additional search filters for the local pack based on the searcher's location and history.

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Now, when your search query has local intent, and it brings up the “3-pack” or “local pack” in the Google search results, Google may offer you additional search filters for that query.

For example, when I search for [la bella], Google offers me additional filters to show results “within 5 miles,” or “open now,” or “top rated,” or even more. Others, depending on the searcher’s location, may see “italian,” “pizza” and other options. The search filters on the local pack offer the searcher new dynamic filters based on the searcher, the query and their location.

Here is a screen shot from my iPhone showing the filter bubbles below the map but above the listings:


About the author

Barry Schwartz
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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