Google To Drop Old Keyword Tool By End Of Month

The Google AdWords Blog announced they are taking the new keyword tool out of beta. The “new” keyword tool has been in beta since September 2009 and we ultimately knew Google would phase out the old keyword tool in exchange for this new one. Now we know when. Google said the old keyword tool, which […]

The Google AdWords Blog announced they are taking the new keyword tool out of beta. The “new” keyword tool has been in beta since September 2009 and we ultimately knew Google would phase out the old keyword tool in exchange for this new one. Now we know when.

Google said the old keyword tool, which is currently accessible over here, will be available throughout the end of this month. September 1, 2010, the old keyword tool will begin redirecting to the new keyword tool. Google promises to update us when the switch over happens and also promises to drop the “beta” label from the existing tool.

Google added and removed some features based on early feedback. For example, Google now gives a way to remove duplicate keywords, add negative keywords and some other additions.

You can see the new keyword tool over here.


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Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

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