Apple

Hulu Plus Rides To The Rescue Of Google TV?

Hulu Plus, the ad-reduced subscription service from Hulu, just dropped its price to $7.99 from $9.99. It just launched on the Roku box as well. It’s also on the iPad and a range of TVs. The company plans to push distribution to a wide range of devices, reportedly including Google TV. That would circumvent some of the problems Google has experienced with the networks blocking access to their content.

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The combination of Hulu Plus for $7.99 and Netflix streaming for $7.99/8.99 will be sufficient to convince some people to drop their cable. That may be more challenging if it’s part of a bundle that includes phone and internet. Nonetheless, the widespread availability of Hulu Plus, providing access to movies and popular TV shows, will undoubtedly embolden many to “cut the cord.”

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About the author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.