How connected TV advertising drives search demand
CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and conversions.
Topic: Roku, Inc.
Retargeting: How brands stay top of mind after you bounce
Learn what retargeting is, how it works, and why it drives conversions. Explore top strategies, real-world examples, and tools to boost ROI.
Amazon and Roku join forces to reshape connected TV advertising
Amazon and Roku are teaming up to give advertisers unified access to over 80% of U.S. connected-TV households, promising greater reach, precision, and value.
Microsoft Advertising: A comprehensive guide
Microsoft Ads offers unique targeting, lower costs and fewer competitors. Learn how to harness its potential for B2B, ecommerce and more.
Decoding ad spend: Key insights from the 2024 presidential election
Comparing the marketing strategies of both candidates, we'll examine spending breakdowns, tactics and factors that shaped the outcome.
LinkedIn introduces CTV ads for B2B campaigns
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
Walmart Connect opens up to small and non-endemic advertisers
By opening Walmart Connect's doors to more advertisers, competition is likely to increase, leading to higher costs for marketers.
Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report
An Adalytics study found that ads are being placed on MFA sites through programmatic and non-programmatic channels.
Instacart ad revenue up 18% at $871 million
CEO Fidji Simo described Instacart as 'the best advertising platform' and credited its success to shoppable display and video ad formats.
Google TV: What you need to know about CTV buying in Google Ads
New Google TV ad placement in Google Ads unlocks CTV buying. Get an overview of the implications, pros and cons, and optimization strategies.
GroupM teams up with YouTube, Disney and NBCU to transform streaming ads
The GroupM Ad Innovation Accelerator program is planning to transform the conventional 30-second ad spot.
CTV ad spend hits record-breaking $1 billion in June
Ad intelligence provider Vivvix (Kantar) forecasts continued growth in CTV and other digital platforms like YouTube.
Roku streaming collaboration and 5 other Microsoft Ads updates for May
The new advancements include Roku collaboration, streamlined video management, code-free conversion goals, and expanded language support.
Microsoft’s integration with Roku reveals increased engagement across CTV and search
Microsoft estimates that exposure to Roku ads leads to a nearly 18% increase overall in click-through rate on the Audience Network.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
Walmart’s ad revenue increased 30% in Q3
Global advertising grew over 30%, led by 40% at Walmart Connect in the U.S. and strength in India's Flipkart Ads.
Walmart is now selling ads on TikTok, Roku, and Snap
The retail giant's partnership with social and CTV platforms is an eye opener for advertisers and brands.
Social media advertising is getting harder; Monday’s daily brief
Plus, the latest jobs in search marketing
How to kickstart your channel on Roku and stand out: A comprehensive guide
Read how to start your own Roku channel from scratch: the main methods, pitfalls and promotional techniques.
YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.
For GDN, YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be reported via the API as well.
SearchCap: Bing Ads report, Search Console with Data Studio & Pinterest search bar
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Data Studio now connects to Search ConsoleFeb 8, 2017 by Ginny Marvin Build more flexible reports and combine Search Console data with other data sources. Pinterest’s Lens app turns your […]
Bing Previews Its Role In Providing Natural Language Voice Search On Xbox One
When Microsoft’s next-generation gaming console, the Xbox One, comes out on Friday, it will arrive with Bing built-in to power a range of searches from games to music to television programs — and searches you can do just by speaking to the Xbox. Today, Bing shared a preview of how this will work. On the […]
SearchCap: The Day In Search, July 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases Google has quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting, […]
Why You’re Still Waiting For Hulu Plus On Google TV
Nearly three months after Google TV hit the stores, Hulu Plus has yet to come to the service. Is the technical development really taking that much time? No. It seems more like Google and Hulu are still working out a partnership deal. Hulu Works For Samsung TVs Last week’s Consumer Electronics Show got me thinking […]
Internet-To-TV Players Compared: Roku, Apple TV, Boxee & Google TV
Looking to stream movies or television content from the internet to your TV? There are a variety of streaming media players on the market. The chart below provides an at-a-glance look at how the leaders — Roku, Apple TV, Boxee Box and Google TV — measure up against each other.
Google TV: Snatching Failure From The Jaws Of Success?
When I first saw Google TV at the Google developer conference in May I was impressed. Google appeared to have created a powerful new combination of TV and web — and a new market for itself — built on the Android OS. But since that time the company has very publicly stumbled, getting blocked by […]
Apple TV: My First Day Review & Impressions
I’ve been looking at various internet-to-TV devices as part of my Life With Google TV series. I’ve covered Google TV, Roku & Boxee Box so far. Time for Apple TV! If you buy a lot with iTunes or have an iPhone or iPad, this is a great device. Amazing, in some ways. But the lack […]
SearchCap: The Day In Search, November 24, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Tips For Black Friday & Cyber Monday Ladies and gentlemen open your wallets — and start your smartphones. The holiday shopping season is upon is. This year more than ever […]
Roku + Hulu Plus = Pretty Awesome
Last week, the Roku player gained support for Hulu Plus. I’ve been trying out the combo for the past few days, and it’s pretty awesome. It further fulfills the promise of streaming TV content from the internet and back to your TV in the way that Google TV hasn’t.
SearchCap: The Day In Search, November 17, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Makes Deal To Scan Some French Books While a US court is still deciding the fate of the Google book scanning settlement, the company has announced a deal with the […]
Hulu Plus Rides To The Rescue Of Google TV?
Hulu Plus, the ad-reduced subscription service from Hulu, just dropped its price to $7.99 from $9.99. It just launched on the Roku box as well. It’s also on the iPad and a range of TVs. The company plans to push distribution to a wide range of devices, reportedly including Google TV. That would circumvent some […]
SearchCap: The Day In Search, November 15, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How The New Facebook Messages & Email System Works At one end of the spectrum, Facebook says it’s “simple” and “fun.” On the other end, some are saying it’s Facebook’s version […]
Boxee Box: My First Day Review & Impressions
As part of my Life With Google TV series, I’ve been looking at other internet-to-TV devices. Previously, I reviewed Roku. Next up? The Boxee Box. If you’re already a fan of the Boxee software service, the device might be worth it. However, it left me underwhelmed. That may improve when Netflix & Hulu Plus support […]
SearchCap: The Day In Search, October 28, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Records Their Q1 2010 Earnings, Bing Takes Loss Again Microsoft announced their Q1 2010 fiscal earnings with a 25% increase in revenue, $16.20 billion for the quarter ended Sept. 30, […]
Roku: My First Day Review & Impressions
Until recently, I’d never heard of Roku, a little box that makes it easy to download TV shows and movies through the internet, for viewing on your TV. But as part of my Life With Google TV series, I’m looking at other internet-to-TV devices. Roku is pretty cool, and a no brainer for anyone who […]
From Apple To Google TV: A Quick Overview Of Six “Connected TV” Offerings
While many people are focused on the recent launch of Google TV, there are a range of existing alternatives for people who want more than just TV on their TVs — or who may what to “cut the (cable) cord” entirely. The chart below offers a short overview and comparison of the major providers and […]
I Want My GTV: Will Google TV Soar Or Sink?
Notwithstanding the glitches, the demo last week was impressive: the seamless blending of TV and web content, the beautiful UI, the smooth search and browse capabilities. Now, a few days after the heady discussion and CEO briefings at Google’s I/O developer conference, we can reflect a bit on what the outlook might be for this […]