Organic traffic is down, but it’s not all AI
Data from 10,000 websites shows uneven organic traffic declines across markets, industries, and site sizes, with AI only part of the story.
More from Search Engine Land: Page 2
Google Ads tests ad group-level seasonal adjustments for App campaigns
Google Ads is testing ad group-level seasonal adjustments for App campaigns, allowing more control over Smart Bidding during promotions.
44% of SEOs are more worried about AI than a year ago: Survey
Shrinking teams, tougher competition, and keeping up with new technology top career fears. Job seekers report having the greatest anxiety.
49 AWESOME video marketing statistics
Looking for up-to-date video marketing statistics? This list of new, current stats has you covered.
Semrush confirms ‘poisoned’ Google results are impacting SEO tools
SEO platforms have reported inaccurate Google rankings since September and continue to investigate the issue and adjust data collection.
7 Google Ads conversion tracking mistakes to avoid
Your campaigns may be optimizing toward the wrong goals. Check for overlooked conversions, inflated counts, and offline import errors.
How to write an article people want to read (in 7 steps)
Learn how to write high-impact articles in 7 steps - from topic selection to SEO optimization - that engage readers and drive results.
What SEO and GEO can learn from revenue operations
Which SEO and GEO efforts deserve more investment? Funnel progression, lead quality, and customer economics can help you make the call.
YouTube community tab
A complete guide to YouTube’s new Community Tab.
How to film a YouTube video
Step-by-step guide to filming YouTube videos that look (and sound) great. Includes equipment recommendations.
How ecommerce category pages can earn AI search citations
Category pages perform best for commercial queries. See why product comparisons and buying guidance could give yours an edge in AI search.
Google Search says you should block indexing of link-shared content
Google updated the prevent user-generated spam on your site and platform help document.
Google Ads introduces centralized dashboard for tracking policy issues
Google Ads introduces a centralized Policy Summary dashboard to help advertisers track, manage and prioritize policy issues across their accounts.
Google confirms AI-generated review summaries in Search ads
Google is bringing AI-generated summaries of positive customer reviews directly into Search ads to help businesses build trust.
Cloudflare will upend the AI visibility space
New AI reporting tools reveal which bots crawl your site, which drive traffic, and how often your brand appears in AI-generated answers.
AI search is a branding channel, not a distraction
Studies show AI assistants send little traffic, but clicks miss their influence on brand awareness, trust, and buying decisions.
How to build a Google Ads dashboard with Claude that ties spend to outcomes
Google Ads shows conversions, but what happens to those leads? Connect ad performance with CRM data to see what's actually working.
7 B2B marketing shifts that will define 2027
The metrics, tactics, and playbooks that once drove B2B growth are losing their edge. Here's what deserves your attention and budget next.
Pop-ups and SEO: What’s safe, what’s risky, and what to fix
See how cookie banners, paywalls, and other overlays affect Core Web Vitals, indexing, and content access — and how to reduce the risks.
6 steps to map local search intent beyond keyword data
Two customers can search for the same service and need very different providers. Here's how to uncover the context that shapes their choices.
Search Engine Land Awards 2026: And the winners are…
Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO and PPC in 2026.
Rémi Kerhoas’ shares how a PPC mistake went unnoticed for three months
Rémi Kerhoas reveals how a major PPC mistake shaped his approach to AI, automation and client management.
Google Ads expands Smart Bidding Exploration to Performance Max and Shopping campaigns
Google Ads expands Smart Bidding Exploration to Performance Max and Shopping, unlocking more conversion opportunities.
Google launches Display & Video 360 API v5 in public beta
Google's DV360 API v5 beta adds new targeting controls, Digital Out of Home support and updated audience management capabilities.
When should ecommerce filters become indexable pages?
Use keyword research to identify valuable ecommerce filter combinations, capture niche search traffic, and avoid unnecessary crawling.
Category vs. product pages: Which does Google favor?
Data from 100 ecommerce sites challenges common assumptions about Google's page choices and reveals how to prioritize your SEO efforts.
Your CRM might be your most underrated keyword research tool
What if your next big SEO opportunity is buried in a lost deal? Sales objections and buyer questions expose gaps in your content strategy.
How to write listicles that earn trust and help readers decide
The best listicles do the hard work for readers. Here's how to choose, evaluate, and present recommendations that deliver real value.
Google Ads adds new image and video sourcing options to Performance Max
Google Ads is automatically sourcing up to 10 videos for PMax campaigns, giving advertisers more creative options but requiring careful oversight.
SMX Advanced San Diego 2027 speaker pitches are now open
Want to be on stage in March? Now is your chance to pitch advanced, actionable sessions on SEO/GEO, AI-driven search, PPC, and more.
Google AI Overviews nearly double for commercial keywords: Study
AI-generated answers appeared for 97% of estimated search volume across 400 tracked keywords, with product reviews and comparisons leading.
AI brand recommendations vary by platform and week: Study
A study of 2,720 AI-generated answers found that 79% of tests produced different brand recommendations across four weeks.
When a key search team member leaves: How to maintain continuity
From documenting strategic decisions to managing the first 90 days, here’s how to minimize disruption to your SEO and PPC programs.
Why the order of technical SEO fixes matters
A post-migration SEO case study shows how technical fixes and metadata updates preceded a 121% month-over-month increase in organic traffic.
Google Merchant Center’s 6 conversational attributes explained
Give AI shopping tools richer product information, from customer Q&As to related products, with guidance on setup and measuring AI shopping visibility.
Google Ads expands customer acquisition and retention controls
Google Ads is expanding customer acquisition and retention tools with new bidding controls to help advertisers reach and re-engage valuable customers.
Build something so valuable that Google looks stupid for not ranking it
The affiliate playbook that made me money in 2010 is dead. Here's how I'd invest $100,000 to build something better in 2026.
AI licensing deals and SEO: Which publishers feed ChatGPT, Gemini, Copilot, and Meta AI
A running list of AI company–publisher partnerships, from OpenAI to Google and Meta, and what these licensing deals mean for your SEO and AI visibility.
17 ways to get more traffic to your blog
17 actionable ways to get traffic to your blog using a variety of content marketing, social media and email marketing techniques.
How to create quality SEO content (the QRIES approach)
Learn to create engaging SEO content with the QRIES framework: a proven system for higher rankings and better reader engagement.