Uncover insights that drive growth with an SEO competitor analysis
See what’s working for your rivals. Use an SEO competitor analysis tool to track keywords, backlinks, and strategies — then outsmart them in search.
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Google Ads competitor analysis: How to reverse engineer winning PPC strategies
See where rivals win on Google Ads. Learn how Google Ads competitor analysis uncovers keywords, ad copy, and bidding strategies to sharpen your campaigns.
Ecommerce keyword research: Advanced strategies for competitive stores
Boost online sales with smarter keywords. Use an ecommerce keyword research tool to uncover buyer intent, seasonal trends, and profit-driving queries.
The content scaling paradox facing modern marketers
Learn how to scale content intelligently using AI and structure. Build authority, speed up production, and boost AI-era search visibility.
Website Rank Checker: How to track and improve your rankings
See where your site ranks in Google. Use our free Website Rank Checker to monitor keyword positions, analyze performance, and spot SEO opportunities.
News publishers expect search traffic to drop 43% by 2029: Report
AI answers are taking clicks from publishers. Media companies warn that Google Overviews and chat experiences are speeding up traffic loss.
Google opens Olympic live sports inventory to biddable CTV buys
You can now tap Olympic live sports via DV360, using Google audiences, household frequency caps, and conversion tracking tied to CTV.
Google expands Shopping promotion rules ahead of 2026
Google’s 2026 Shopping policy updates give advertisers more flexibility to promote subscriptions, modern offers, and localized payment incentives.
Apple is finally upgrading Siri, and Google Gemini will power it
A multi-year Apple–Google deal places Gemini at the core of Apple Intelligence and paves the way for a new Siri.
3 PPC myths you can’t afford to carry into 2026
AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for 2026.
Why copywriting is the new superpower in 2026
AI didn’t kill copywriting. It killed low-grade informational SEO. Persuasion, positioning, and clarity now matter more than traffic volume.
Not all MMM tools are equal: Meridian, Robyn, Orbit, and Prophet explained
These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.
Google launches Universal Commerce Protocol for agent-led shopping
Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems.
Anthony Higman shares a PPC redemption story
Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into lasting success.
Google launches A/B testing for Performance Max assets (Beta)
Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns.
Google AI Overviews are tested and removed based on engagement
Google tracks how users behave and only shows AI Overviews in Search when they actually add value, said Google VP Robby Stein.
Microsoft expands search themes in Performance Max to 50
Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward high-intent customers.
Google tests expanded video limits in Performance Max
Google’s apparent expansion of video limits in PMax could give advertisers more creative flexibility without forcing campaign fragmentation.
Why ecommerce SEO audits fail – and what actually works in 30 days
Big SEO audits look thorough but stall execution. Here’s why the audit-plus-retainer model underdelivers – and what works instead.
Why Demand Gen is the most underrated campaign type in Google Ads
Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and Gmail.
Google doesn’t want you to create bite-sized chunks of your content
Despite what you think works well for LLM and AI Search mentions, Google said this is not a long-term strategy.
YouTube is no longer optional for SEO in the age of AI Overviews
As search shifts to AI-driven answers, YouTube is becoming key source material. Brands that underinvest in video risk losing visibility.
Top 10 Google Ads mistakes to avoid in 2026
Optimize your PPC campaigns by tackling issues like inconsistent tracking, old negative keywords, blind reliance on AI, and more.
Google Ads API tightens conversion data rules
Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules in 2026.
Google’s John Mueller on SEO vs. GEO: Focus on audience behavior
AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.
Where affiliates can get traffic beyond Google search
As organic search sends fewer visitors to publishers, affiliates are finding traffic through communities, courses, and partnerships.
Microsoft launches Copilot Checkout and Brand Agents
These new agentic experiences were showcased at the NRF 2026 conference.
7 hard truths about measuring AI visibility and GEO performance
From probabilistic answers to off-site signals, AI visibility works differently than SEO. These seven truths explain how and why.
Google Ads for niche markets: What actually works in 2026
Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when search volume is low.
SMX Advanced 2026 seeks expert speakers on SEO, PPC, and AI
SMX Advanced returns June 3-5. Learn what we’re looking for in session pitches, and how to submit a compelling session proposal.
Vehicle Ads get a call upgrade
Google added click-to-call to Vehicle Ads, giving high-intent car shoppers a faster path from search to a live conversation with dealers.
Google rolls out Tag Gateway integration via Google Cloud
Google’s new Google Cloud Tag Gateway integration makes first-party tagging easier to deploy and more resilient to privacy restrictions.
3 pillars of AI-era SEO for regulated industries
From E-E-A-T to structured data and accessibility, here’s how regulated industries must adapt SEO strategies for AI-driven search.
How Google Ads paces, caps, and recalculates spend when budgets change
Mid-flight budget changes trigger step changes, new limits, and revised forecasts. Here’s how to model the impact and avoid surprises.
37% of consumers start searches with AI instead of Google: Study
Traditional search frustrations are pushing users toward AI first, forcing brands to stay visible and credible in both places.
Why OpenAI paused ChatGPT ads to fight Google’s Gemini
OpenAI bets its future on a distraction-free experience, sacrificing ad revenue to stop Google’s ecosystem from winning the AI crown.
AI displacing traffic? Time to leverage your most undervalued channel.
AI is reshaping search visibility. Learn how to reclaim reach by activating owned audiences and turning email into a scalable growth engine.
Google to require separate product IDs for multi-channel items
Google will require separate product IDs for online and in-store items from March forcing retailers to split multi-channel products that differ by price or availability.
Google to allow Prediction Markets ads under strict rules
Google will permit U.S. ads for prediction markets, but only for CFTC-regulated exchanges and certified brokers under strict compliance rules.
Help us shape SMX Advanced 2026. You could win an All Access pass!
Tell us what you want to learn about and who you want to hear from at SMX Advanced taking place June 3-5 at the Westin Boston Seaport.