How customers build confidence across the search journey
AI, Google, Reddit, YouTube, and brand sites help resolve different kinds of uncertainty. Here's what that means for your search strategy.
More from Search Engine Land: Page 20
ChatGPT Ads rolls out oCPC campaigns, AAM and product carousels
ChatGPT ads now allows for conversion-optimized product feed campaigns, expanded measurement integrations and carousel ads
Google expands Limited Ad Serving policy across all Ads
Google is introducing new qualification criteria based on trust signals, verification and account history.
Microsoft Advertising adds bulk editing for disapproved assets
Microsoft's now lets advertisers appeal multiple disapproved text & image assets at once, reducing time spent resolving policy issues.
YouTube tests image ads during horizontal mobile playback
YouTube is overlaying static image ads during landscape mobile videos, potentially giving advertisers a new placement.
Google Ads adds dedicated reporting for new customer acquisition
Google now lets advertisers measure new customer acquisition without affecting bidding, replacing a reporting workaround.
How business context changes AI recommendations
See how three AI models responded as business context became progressively richer for the same strategic challenge.
What six perspectives reveal about demand generation in AI search
SEO, PR, analyst relations, and publishers are solving the same AI measurement problem from different angles. Here's what they agree on.
Your rankings aren’t telling you what your customers see
Customers don't search in the controlled environment your SEO tools measure. That gap changes how you should interpret rankings.
You can’t demand the click if you won’t give the link
Publishers demanding citations and traffic from AI platforms should give the same credit to the data, research, and reporting they use.
Google to auto-upgrade automatically created assets to AI Max
Google will upgrade eligible Search campaigns to AI Max from Sept. 1, enabling search term matching and text customization.
New Google help doc details Deal Ends annotations for Shopping ads
A new Google help document explains how experimental Deal Ends annotations highlight eligible Shopping ads with urgency badges.
New Google Ads help doc outlines corporate email rules
A new Google Ads help document explains how corporate email requirements will affect sensitive account actions during the pilot.
Google explains what advertisers should expect from Smart Bidding changes
Google says its Aug. 17 Smart Bidding update will make budget-limited campaigns more predictable.
The demand capture trap that’s making search more expensive
Search can only capture existing demand. Learn why YouTube helps create future buyers, making search campaigns more efficient over time.
How to spot an emerging category in search data
Most trends fade. Some become entirely new markets. The difference is visible in search data if you know where to look.
How SEO and PPC build trust across search: Case study
A 26-week case study shows how connected search marketing efforts improved visibility, addressed buyer friction, and reduced CPA.
Google leadership changes with Jeff Dean out, Demis Hassabis role change and more
Jeff Dean has been with Google for over 27 years, and helped build Google Search in the early days through AI Mode.
How to de-risk your SEO strategy when Google keeps changing the model behind your rankings
Google keeps changing the models behind your rankings. How can you plan ahead and avoid risks? Read our detailed guide on future-proofing your SEO.
Microsoft Advertising adds excluded content terms for Audience Ads
Microsoft now lets advertisers block Audience Ads from appearing next to specific page titles, for more control over ad placement.
Does topical focus make your brand more visible?
New research reveals why AI cites brands across many topics but recommends them only where they've built repeat topical authority.
10 SEO use cases for auditing your accessibility tree for AI search
Go beyond HTML with practical workflows to uncover rendering issues, weak site structure, and other obstacles to AI understanding.
Google tightens Ads policy for government document providers
Advertisers now need to prove explicit government authorisation before promoting government documents through Google Ads.
What happens when AI Overviews contradict paid search ads?
AI recommendations can steer users toward competitors, leaving advertisers to absorb the impact on CTR, CPC, and campaign performance.
Why paid search could be your AI search advantage
The search terms, ads, landing pages, and product feeds you've already built can strengthen your visibility across AI search.
Google Assistant to be discontinued on Android starting September 4
Gemini will be replacing the Google Assistant on these devices.
Why the F.A.C.T.S. model is the key to search everywhere optimization
Learn how to boost visibility across search, social, reputation, and AI using SOCi's F.A.C.T.S. model for multi-location brands.
Google releases help doc for Performance Max pay-per-lead goals
The new guides explain how advertisers can set up, target and optimise Performance Max campaigns with pay-per-lead goals.
Google launches secure API access pilot for manager accounts
The new pilot lets advertisers restrict sensitive API actions to approved applications, adding an extra layer of security.
Google tests clickable hyperlinks in Search ad descriptions
Google is highlighting selected phrases within ad copy as clickable links, potentially helping advertisers improve CTR.
How to launch a news publication that earns visibility in Google
A six-month case study reveals what helped a new publication earn visibility in Google Search, AI Overviews, Google News, and Top Stories.
Should multilingual websites add English pages for AI visibility?
New research shows ChatGPT strongly favors English pages, unlike Google AI and Copilot. Here's what that means for your site.
How to troubleshoot automated bidding in Google Ads
Poor data, conversion tracking, and campaign settings can derail automated bidding. Learn what to check and when manual bidding can help.
AI can knock on the door. Your CRM marketing platform is still the house.
AI assistants like ChatGPT and Claude can now plug straight into your marketing systems. That connection is powerful. But it doesn't replace the platform behind it. It depends on it.
Straight from the source: 2026 Search Engine Land Awards judges reveal what makes an application award-worthy
Don't miss your chance to take home the highest honor in search.
Google Search testing forcing searchers to sign in to get more search results
This is instead of using a captcha to verify the searcher is human and not a bot.
How AI visibility adds context to PPC performance
Traditional PPC metrics show what happened. Grounding queries, citations, and share of authority help explain why.
Google expands Data Manager API with smarter audience management
Google is providing flexible audience management, smarter validation and richer Google Analytics data collection.
Microsoft Clarity adds branded and non-branded AI queries
You can now see numerous AI analytics reports broken down by branded and non-branded queries.
Ana Kostic shared why “best practice” cost her client 40% of revenue.
Ana Kostic explains why blindly following PPC best practices can backfire—and why understanding the business should always come first.