Google Merchant Center for Agencies now supports up to 1,000 linked accounts
Google has clarified that Merchant Center for Agencies accounts can now link up to 1,000 client Merchant Center accounts
More from Search Engine Land: Page 19
Google Analytics adds custom conversion attribution windows
Google Analytics now supports custom conversion windows for click-through and engaged-view attribution.
Google sets AI Max migration timeline for Search campaigns
Google will begin automatically migrating legacy Search campaign features to AI Max in September, with DSAs following next year.
LLM traffic converts differently — here’s what to do about it
Paid search captures demand at the query. AI shapes the decision before the visitor reaches your site. Here’s how to convert that traffic.
Demand Gen shows why PPC can no longer hide behind intent
PPC’s expanding role brings creative strategy, customer psychology, and full-journey measurement into the performance marketer’s job.
The missing step in vibe coding: Verify what actually shipped
AI can build fast, but speed doesn’t prove the work is correct. Here’s how to verify AI-assisted development and technical SEO work.
Google Ads is removing language targeting from Search campaigns
Google’s shift to automated language matching removes a manual Search targeting control, leaving advertisers with less control
Shopify: AI referrals up 197%, but organic search still leads traffic
New Shopify data shows AI drives higher-converting, first-time buyers, but Google still delivers the biggest share of merchant traffic.
Microsoft Clarity AI Scrape-to-Referral insights report
This report shows you the AI scrape activity against referral traffic as a metric to help you determine of that bot activity returns value.
Link building works better when you think beyond links
The strongest off-page signals aren't always followed links. See how content, PR coverage, and outreach can reinforce one another.
Your B2B SEO can win the click and lose the consideration
The brands cited in AI Overviews can influence which companies buyers investigate next, even when no one clicks the source.
Only 1.1% of news publisher visits come directly from AI: Study
AI referrals made up 1.1% of publisher visits after AI chats, with most traffic coming from direct visits and search.
Most AI visibility gains are just technical debt repayment
AI search may be making long-standing problems with site architecture, content, internal linking, and rendering more costly.
Why SEO uncertainty is creating opportunities for challengers
When market leaders get nervous, years of competitive advantage become vulnerable. Search uncertainty creates an opening to close the gap.
Judge lets SEO sabotage lawsuit over toxic backlinks move forward
The case could test whether businesses can use false advertising law to challenge harmful backlink campaigns.
Google adds real-time reporting endpoint to Campaign Manager 360 API
Developers can now retrieve Campaign Manager 360 reporting data in real time with a single API request.
Google adds Local customer optimization to Performance Max
Advertisers can now use PMax store-goal campaigns to prioritize nearby, high-intent visitors across Google Maps, Waze and Search.
Google updates YouTube and Discover Feed ad requirements
Google says the update improves the clarity and readability of its YouTube and Discover Feed ad requirements
Google updates Merchant Center with cross-platform reporting
Merchant Center is updating its reporting with new YouTube traffic classifications and expanded product-level performance insights.
Google to migrate Travel campaigns to Search campaigns for Travel
Google will auto-transition Travel campaigns to Search campaigns for Travel starting in Q3 2026, which can also be done manually.
Query templates: Expanding the scope of topical authority
A single query can sit inside thousands of variations. Mapping those patterns can build topical authority across an entire search network.
How to use MCP to get more data from the tools you already use
Your SEO tools already contain the answers. MCP makes it easier to ask questions your dashboards weren't built to handle.
The new search journey changes how SEO and PPC should work
The first search is rarely the whole journey. See how AI answers, paid ads, organic results and follow-up queries shape conversion.
Community signals are AI’s largest third-party source
UGC platforms out-cite review sites at every stage of the buyer journey. Here’s what you need to know about organic authority multiplication.
Anthropic adds AI text watermarking to Claude models worldwide
Anthropic says detection tools and documentation are coming, while warning that watermarks can't confirm authorship or rule out AI use.
300 French newspapers file complaint over Google AI Overviews
Publishers say Google's AI-generated search summaries have reduced referral traffic and may breach a news compensation agreement.
Google tests advertiser list above mobile Search ads
Google's mobile experiment displays participating advertisers' favicons and domain names above sponsored results.
Google adds Campaign Data Import Validation Report
Advertisers can now identify missing campaign metrics in imported data, improving the accuracy of cross-channel reporting.
12 things Reddit needs to make its ad platform more competitive
Reddit has a unique advantage: communities built around real questions and decisions. Its ad platform needs to catch up.
DMCA as a weapon: How to fight fraudulent takedown claims
A fraudulent DMCA notice can cost you search visibility. Here’s what to document, how to file a counter-notice, and when to escalate.
A 5-layer framework for measuring AI search performance
Traditional attribution misses part of the AI buyer journey. Measure access, visibility, demand, referrals, pipeline, and revenue.
How to decide whether a keyword deserves its own page
Use SERP overlap, content independence, and site structure to determine whether to create a new page, expand an existing one, or consolidate.
Google confirms testing new buttons on home page to drive users to AI-powered search features
Google said this is a limited test where they add create images, ask about files and brainstorm buttons under the search box.
Study: ChatGPT ads appear on 26% of commercial prompts
New research finds ChatGPT is already serving ads at scale, while highlighting challenges around targeting relevance.
Google investigates Merchant Center outage
Google says it is investigating reports of an issue affecting Merchant Center, but has not yet shared details on the cause or expected resolution.
Yelp brings restaurant reservations and waitlists to ChatGPT
ChatGPT users can now reserve a table or join a Yelp waitlist without leaving the conversation, streamlining discovery to booking.
Technical SEO testing: How to build a stronger experiment
The hardest part of an SEO test is knowing what caused the result. Choose comparisons and metrics that make your findings easier to defend.
Google brings new AI agent capabilities to Ads and Analytics
Google is bringing automated dashboards and conversational reporting to Google Ads and Analytics for faster analysis.
Why the traditional link building model no longer works for AI search
High-DR links, paid mentions, and link exchanges can look authoritative without giving AI systems enough credibility to recommend your brand.
How to run ChatGPT ads: A step-by-step guide from early campaigns
ChatGPT Ads work differently from other ad platforms. Here’s what early campaigns reveal about CPCs, targeting, measurement, and performance.