Why Google Business Profile address changes can disrupt local rankings
Changing an address doesn’t always change where Google thinks a business is located. Here’s what to check before updating your GBP.
More from Search Engine Land: Page 22
How to audit your AI entity footprint
See how clearly AI understands your business, where the evidence falls short, and what to strengthen as AI search evaluates your brand.
7 feedback loops for self-improving AI content workflows
Turn recurring corrections into stronger research, better drafts, more consistent editing, and smarter content planning.
SEO and PPC alignment starts with your org chart
Break down silos with the right team structure, shared goals, and data exchange to improve efficiency and maximize your SERP presence.
ChatGPT Ads adds conversion bidding, geo exclusions and bulk campaign tools
ChatGPT Ads improves campaign optimisation, conversion measurement and budget pacing to scale performance on the platform.
Google Ads Editor 2.13 brings AI Max support to Shopping campaigns
The new editor expands offline campaign management with new AI-powered Shopping features, and enhanced Demand Gen support.
Household income exclusions spotted in Performance Max campaigns
Advertisers can now exclude specific household income segments at the campaign level while keeping PMax's automated optimization.
Google says don’t include fake or undisclosed incentivized reviews in review snippet structured data
Google updated the review snippet structured data markup documentation with some new guidelines and examples.
AI search can’t verify your business — here’s how to fix it
An audit of 71 businesses found major gaps in AI retrievability, from unreadable websites and dead domains to missing trust signals.
7 reasons your SEO tests fail and how to fix them
Your SEO test showed a lift. But did your change cause it? Isolate incremental impact and know when a result is worth scaling.
The hidden cost of a ‘wait and see’ SEO strategy
Freezing SEO investment can cost you visibility, authority, and momentum. Here’s how to keep moving while search and AI continue to evolve.
How to revive overlooked ecommerce SKUs with Performance Max
When products stop getting traffic, they also stop building the signals Google needs to serve them. This automated approach breaks the cycle.
Your client just asked if they show up in ChatGPT. Now what?
It's the top new client request of 2026, and most agencies still can't answer it with data. Here's what you can measure today.
How to build an ecommerce product discovery engine
Find trending products before your competitors. Learn how to find trending ecommerce products early and build a repeatable system for spotting winners.
Google says AI Max unlocks billions of new monetizable searches
Google says AI-driven intent matching boosts conversions, expands ad opportunities, and reshapes how advertisers reach complex queries.
AI made content a commodity, but you can harness expertise to stand out
Commodity content blends in and gets ignored. Learn to audit your output, assign AI to the right work, and create content that earns results.
How to find trending topics
Find trending topics before your competitors do. A step-by-step system for catching topics while they're still rising, for both SEO and AI search.
ChatGPT gains access to Yelp reviews, ratings, and photos
Yelp will feed real-time local data into ChatGPT, including reviews, photos and quote requests, with branded links back to its platform.
Google Business Profile products: 3 ways to productize your presence
Should you use Google Business Profile Products, in-store products, or Merchant Center? Learn which and how to implement.
Google Ads automation makes governance a competitive advantage
Better business signals, guardrails, and feedback loops keep Google’s automation focused on the outcomes that drive business value.
How to prepare for Google’s DSA sunset and move to AI Max
AI Max changes how Google targets searches, creates ads, and selects landing pages. See what to monitor and control during the migration.
AI Max spotted in Google Standard Shopping campaigns
AI Max in Standard Shopping campaigns suggests advertisers could gain AI-powered query matching, dynamic ad copy, and more.
Google Ads API v25 adds YouTube metrics and loyalty campaign goals
Google Ads API 25 expands measurement capabilities, introduces retention-focused goals, and new ways of managing objectives.
Technical debt in SEO: When to fix vs. when to ignore
Every crawl uncovers thousands of issues. Learn to separate urgent blockers from low-priority tasks with a repeatable prioritization system.
Google fined €460 million over self-preferencing Search and €430 over Google Play
The European Commission under the Digital Markets Act (DMA) has fined Google about $1 billion.
The worst thing you can be in an SEO job interview is forgettable
SEO skills are now the baseline. Learn how side projects, experiments, and other tangible work can make you more memorable.
How to use MCP Servers to speed up SEO research
Learn what it is, how to install and configure MCP servers from SEO tools. Discover multiple use cases to fast-track manual SEO work at scale.
Google loses key DMCA claims against SerpApi in scraping lawsuit
Google has 21 days to amend part of its lawsuit after the court found its SearchGuard allegations were not sufficiently supported.
Google Ads rolls out video campaign groups globally
Google launched video campaign groups, allowing advertisers to optimize YouTube reach and frequency across multiple campaigns.
How semantics and topical authority improve local SEO
Creating fewer, more purposeful pages can improve relevance, reduce duplication, and strengthen local search performance.
Does topical authority matter in AI search?
New Semrush data shows topical authority still matters in AI search, helping brands earn and defend category ownership over time.
The data-backed case for publishing less content
Publishing more articles won't always improve SEO. Learn how indexing, crawl budget, and content pruning can drive better results.
The 4-step health check for your target ROAS and CPA
Your bidding strategy is only as good as the targets behind it. Validate them with practical formulas and real campaign data.
Your DAM solved the library problem. The activation problem is next.
Centralized, tagged, governed. And still slow. Here's what your DAM was never designed to do.
ChatGPT topic ownership is rare, and SEO alone doesn’t explain it
Mentions matter more than citations, and narrow leads often change, revealing the instability of AI search brand authority, Semrush finds.
Google Ads adds missed growth estimates to the Recommendations tab
Google Ads' new beta estimates the clicks, conversions, and revenue you may be missing due to limited budgets and low bids.
Google Ads simplifies GA4 setup with bulk account linking
Google Ads now lets advertisers bulk link multiple accounts to a single GA4 property reducing manual account management.
3.5 Flash-Lite rolling out in Google Search
Google said Gemini 3.5 Flash-Lite is designed for both low-latency tasks and tasks where high throughput is critical for developers workflows, like agentic search.
How to build curiosity into high-performing social ads
A strong hook only gets you so far. Learn how open loops, storytelling, and gradual reveals can keep viewers watching.
The new SEO rules for bloggers in 2026: Why clarity matters in AI search
Forget AI plugins, word counts, SEO scores, and fake freshness. Focus on better content, stronger connections, and less friction.