CPC’s up, conversions down? Orchestrate data to find performance shifts
Decision Intelligence joins your Google Ads or ChatGPT Ads data to the whole market and hands back the action, not another chart to read.
More from Search Engine Land: Page 8
Google testing “Dive deeper” for Google Discover – it’s not good for publishers
Robby Stein from Google said "we're experimenting with a new way to make exploring a topic and discovering related web content easier in Discover."
Google Merchant Center adds API support for product reviews
Merchants can now automate product review uploads and management through Google’s Merchant API.
Google Ads rolls out AI video dubbing in Asset Studio
Google ads now allows select advertisers to localize video campaigns across 33 languages and locales without costly reshoots.
3 PPC priorities to focus on in 2027
As advertising platforms take more control of media buying, advertisers need to rethink what they can control
Schema for AI search: Turning entity gaps into organic growth
How schema fixes and content updates can turn entity gaps into measurable gains, including stronger conversions and greater AI visibility.
Why your highest-converting B2B landing page might be hurting your pipeline
A lower conversion rate can deliver better results when leads are more qualified. See how to measure lead quality beyond the form.
Google Ads’ Smart Bidding update appears to have ended bid suppression
New analysis suggests Google’s Aug. 17 Smart Bidding update is driving higher CPCs and lower IS for budget-limited campaigns.
Google Ads tests Product Value Optimization for AI bidding
Google Ads’ new beta lets advertisers adjust product values to steer automated bidding toward their most important inventory.
Pinterest turns visual search into a new ad opportunity
Pinterest's new format helps brands bid for prominent placements in Pinterest Search Results and Pin closeups.
Google faces six years of court oversight in ad tech antitrust case
A judge says behavioral remedies can 'effectively pry open to competition' key ad markets through new access, data-sharing and conduct rules.
Ranking is only half the job: SEO for task completion
Learn why rankings alone fall short, how task completion boosts conversions, and why better UX can strengthen long-term search performance.
How to tell which Google Ads controls actually control anything
Some Google Ads settings are firm rules. Others are suggestions. Knowing the difference can prevent slow, invisible performance losses.
The SEO career playbook is dead. Good!
Still using 'years of experience' as your only trust signal? Don’t be surprised when your next experience is figuring out unemployment.
Google updates Search profiles with design update, lower subscriber requirements and single login
Good news for publishers, you can manage multiple profiles from one login.
OpenAI is turning ChatGPT ads into conversations
OpenAI is expanding ChatGPT Ads with conversational Sponsored Agents, AI-powered campaign tools and new 3rd party integrations.
3 GEO pillars: LLM readability, brand context, agentic commerce
Your next search competitor may be an AI's shortlist. GEO addresses what it takes to get cited, recommended, or selected by AI systems.
Google Ads is showing advertisers how their spending compares with peers
Google Ads’ new Spend Benchmarks report shows advertisers how their budgets and clicks compare with similar businesses
Google expands agentic commerce tools ahead of the holiday shopping rush
Google’s agentic commerce updates give advertisers new ways to boost AI visibility, engage shoppers and turn discovery into sales.
Your competitors’ negative reviews could improve your PPC ads
What customers complain about can reveal what they value. Use those insights to find stronger PPC messages to test.
SMX Now: Find the entity gaps holding back your content strategy
See how to audit entity recognition, uncover competitor advantages, and strengthen your brand's visibility. Join us for the next SMX Now.
9 ecommerce search trends that actually matter in 2027
Some search shifts are already affecting ecommerce performance. Others remain mostly hype. Here's what the latest data reveals.
Are you building software instead of doing marketing?
Your team doesn't need to build every AI workflow. Decide what to automate in-house, buy from a vendor, or outsource.
Matt Van Wagner shares what’s changed, what disappeared and what PPC still gets wrong
Paid search veteran Matt Van Wagner reflects on 20 years of Google Ads, lost PPC tactics, rising automation and more
Gemini 3.8 Live powers Google Search Live
Google just released its Gemini 3.8 Live and 3.8 Live Extended Thinking models and 3.8 Live is now powering Search Live on the Google app.
Google Ads AI needs guardrails, not blind trust ft Mike Ryan
Mike Ryan shares lessons from AI Max mistakes, campaign over-segmentation and advertiser overreactions to Google Ads changes.
Google Chrome launches new metrics to measure ad-heavy websites
Chrome’s new ad metrics give advertisers more visibility into ad clutter, page quality and inventory value.
The follow-up query: Rethinking SEO for conversational search
A search can now become a chain of questions, comparisons, and decisions. Build content that supports what users ask next.
What happens before search strongly shapes the decision
Search can confirm a decision that was shaped before the query. Here’s where that influence comes from and what you can do.
Claude for SEO: 5 ways to automate repetitive work
Find out where Claude delivers the biggest time savings across SEO, from analyzing data and localizing content to maintaining websites.
AI Overviews and paid search: When to fight, influence, or generate demand
Classify queries by intent and AI visibility to decide where to bid, influence the answer, or shift budget to demand generation.
3 ways to make AI safer in a live ad account
Automation layering techniques can be deployed to successfully make AI-driven PPC safer.
SEOquake: How to use the free Chrome extension for fast on-page SEO audits
SEOquake is Semrush's free Chrome extension for on-page SEO analysis. See what it shows, how to use it, and what's new in the rebuilt version.
How to build a meaningful AI search visibility dashboard
Struggling to get visibility into your AI search performance? Read our guide on how to build your own AI visibility dashboard and what metrics to include.
Facebook ad costs fall as traffic and lead performance improves: Report
Facebook ad performance improved in 2026, with traffic CTR rising 12.87% to 1.93% and CPC falling 14.29% to $0.60.
Microsoft Advertising sets rules for AI-generated ads
Microsoft is tightening AI ad transparency, requiring advertisers to disclose synthetic content, and preserve provenance data
Why ChatGPT Ads deserve a place in your 2027 media plan
Cheap inventory and low competition make ChatGPT Ads worth testing. But Google’s distribution advantage may make it short-lived.
Two GEO experiments challenge conventional AI visibility advice
The data points to a different playbook for AI visibility, where the sources that mention you may matter more than the content you control.
Google Business Profiles rolls out Collected Info
Google is giving business a way to review what information Google’s automated assistant pulled about their businesses.
The future of content isn’t writing. It’s thinking
SEO content is getting cheaper to produce, shifting value toward the ideas, expertise, judgment, and experience behind the words.