LLM optimization in 2026: Tracking, visibility, and what’s next for AI discovery
LLM optimization is evolving from intuition to measurement. Here’s how to track visibility, align with SEO, and prepare for what’s next.
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How to balance speed and credibility in AI-assisted content creation
AI tools can accelerate content workflows – but without governance, accuracy, and human oversight, quality and trust quickly erode.
Index bloat in SEO: What it is & how to fix it
Too many low-value pages in Google’s index? Learn what index bloat is, how it hurts SEO, and the steps to clean up your site for better crawl efficiency.
The future of SEO teams is human-led and agent-powered
The smartest SEOs won’t fight AI – they’ll lead it. Learn how human-led, agent-powered teams are building the next era of search success.
Google Search Console adds Query groups
This is available in Search Console Insights and gives you a quick way to see the main topics your website is about.
Search Engine Land Awards 2025: And the winners are…
Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO and PPC in 2025.
Why a lower CTR can be better for your PPC campaigns
High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and conversion rates.
The agentic web is here: Why NLWeb makes schema your greatest SEO asset
Microsoft’s NLWeb bridges websites and AI agents. Learn how to make your schema work harder — powering smarter discovery and visibility.
90% of businesses fear losing SEO visibility as AI reshapes search
Businesses aren’t waiting for AI to take over search – 85.7% are investing in AI SEO, and 61.2% plan to spend more on SEO, survey finds.
Your ads are dying: How to spot and stop creative fatigue before it tanks performance
Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend your ads’ lifespan.
Your Q4 ecommerce checklist for peak holiday sales
Get your store ready for the busiest shopping season. This checklist covers key site, creative, and ad steps for Q4 success.
Google working on fixing Search Console performance report delay
The report has been stuck on Sunday, October 19th but Google said it will catch up.
Jack Hepp talks about getting fired from his first PPC job
After being fired from his first PPC job, Jack Hepp shares how that became the foundation for his growth into a transparent, trusted PPC expert.
ChatGPT Atlas browser could drain ad budgets by mimicking human clicks
OpenAI's new AI browser ChatGPT Atlas can mimic human clicks, potentially inflating ad costs and distorting website analytics.
Google Ads turns 25: A look back at the biggest changes and advances in search
Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.
Black hat GEO is real – Here’s why you should pay attention
AI-driven search has enabled large-scale manipulation. Here’s how it happens, what Google’s doing, and why best practices still win.
ChatGPT, LLM referrals convert worse than Google Search: Study
ChatGPT’s shopping traffic is growing fast, but a new study says it won’t catch Google Search in conversions or revenue anytime soon.
Why Google Search Console impressions fell (and why that’s good)
Google’s &num=100 change removed automated crawler noise, giving SEOs a truer picture of real search visibility.
Cached pages in SEO: What they are and how to use them
Cached pages reveal how Google last saw your site. Learn how to check, troubleshoot, and leverage caches—whether you’re new to SEO or managing at scale.
Reddit sues Perplexity, SerpApi over scraping Google Search data
Perplexity and SerpApi disguised bots to scrape Reddit data from Google at 'industrial scale,' according to Reddit's new lawsuit.
Engineering the AI resume: SEO’s new path to the C-suite
As brand SERPs give way to AI-generated profiles, SEOs must rethink visibility, trust, and reputation for a new era of search and strategy.
How connected TV advertising drives search demand
CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and conversions.
Black Friday 2025: The affiliate PPC compliance playbook
Protect your Black Friday revenue: spot and prevent coupon fraud, monitor brand bidding and secure your affiliate traffic before losing budget.
Yelp’s new tools help brands connect faster and engage customers in real time
Businesses can now use AI to respond instantly, capture leads, and engage customers more efficiently on Yelp.
OpenAI launches a web browser – ChatGPT Atlas
And its built in search features seem to use Google Search.
Google Merchant Center adds centralized Issue Details Page
A new centralized dashboard helps advertisers quickly spot and fix product or account issues to keep their listings active.
Google Ads quietly tests auto-setting “New Customer Value”
Google Ads is testing auto-set “New Customer Values,” sparking confusion and transparency concerns among advertisers.
How to use YouTube Ads to drive B2B conversions
Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance and conversions.
How to avoid marketing mix modeling mistakes that derail results
MMM is only as good as its data and assumptions. Avoid common modeling pitfalls and turn your analysis into real business impact.
How to execute a multi-location website redesign without losing traffic
Discover the key elements of a multi-location website redesign that will protect your SEO and drive long-term success.
Offline SEO: How to build authority beyond the digital space
Local SEO goes beyond your website. Learn how offline signals—reviews, citations, community presence, and word of mouth—boost visibility in search.
Types of landing pages: Examples & when to use each
From lead gen to click-through, not all landing pages are the same. Learn the main types, see examples, and discover how to choose the right one for your goals.
Google Ads’ new text guidelines feature begins rolling out
Advertisers can now guide Google’s AI to create text assets that align with brand tone, messaging, and compliance standards.
Google Ads to permanently delete canceled accounts after six months
Advertisers now have just six months to reactivate canceled accounts before Google permanently deletes their data.
Google officially shuts down Privacy Sandbox
Google’s shutdown of Privacy Sandbox ends cookie chaos for now but leaves the future of privacy-first advertising uncertain.
SEO in the black box era: Why reports will look more like Mad Men than Search Console
Google’s num=100 change pushes SEO deeper into the black box. Learn how to stay accurate when the data no longer adds up.
Search Engine Land Awards 2025: Complete finalists list
We're excited to announce the nominations for this year's Search Engine Land Awards. Winners will be announced Oct. 27.
How AI media partnerships influence your brand visibility in genAI: Research
Only 7.2% of domains appear in both Google AI Overviews and LLM results. Here’s what that gap means for your SEO strategy.
Google crawl stats report is missing a day of data
This has happened a few times before, and it is now happening again. This is a Google issue and not an issue with your site.
What they don’t teach you about marketing at Harvard Business School: Being positionless
Positionless Marketing equates to do-it-now competence, powered by technology... not committees