FTC probes Google and Amazon over ad pricing disclosures
The FTC is probing whether Google and Amazon misled advertisers on ad pricing and auctions.
More from Search Engine Land: Page 67
Google publishes new guide on Shopping ads pricing
Google details how sale annotations like automated updates or loyalty pricing can shape how shoppers see and trust your product listings.
Thriving in the AI era of search: Realign, measure, collaborate
Stay ahead in AI-driven search: realign your career, break silos, and measure outcomes to make your SEO strategies count.
Top Performance Max optimization tips for 2026
Use Google’s newest reporting and creative controls to refine targeting, optimize asset groups, and achieve incremental gains.
AI search drives less than 1% of referrals, organic still dominates: Data
AI search is growing fast, but that hasn't translated into traffic or sales. Organic search remains critical for conversions and traffic.
87% read AI search summaries, 84% shop with AI: Survey
Americans are turning to AI for search and shopping – using summaries for answers, fact-checking links, and making purchase decisions.
The end of the marketing funnel: Why signals are your new opportunity
Forget funnels. Today’s customer journeys are fractured, AI-driven, and nonlinear. Here’s why signal-based marketing is your winning move.
Meta expands Reels, Threads, and AI tools to boost brand-building
Brands now have new ways to align with cultural moments on Meta’s apps while improving efficiency through AI-driven targeting and optimization.
AI search optimization? GEO? SEOs don’t agree on a name: Survey
SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy.
Google updates search quality raters guidelines adding AI Overview examples & YMYL definitions
Google told us this is a "minor update to our rater guidelines with small clarifications and a handful of new examples."
Google Tag Manager adds event parameters to Ads and Floodlight tags
GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.
TikTok touts 2x purchase lift with Search Ads
TikTok’s Search Ads Campaign lets brands capture high-intent queries on a platform where Gen Z is rapidly shifting its search behavior.
Marketers aren’t ready for GEO: Survey
Few companies dedicate resources to GEO, despite recognizing its growing importance. Marketers lack resources, confidence, or know-how.
ChatGPT traffic rivals organic search engagement: Data
New data shows ChatGPT users are more engaged than Google searchers. But AI traffic comes in much smaller volumes.
Optimizing for AI: How search engines power ChatGPT, Gemini and more
AI models pull from search results to build answers. Here’s how to ensure your content is among what Gemini, ChatGPT, and others surface.
How to produce a better PPC QBR for your stakeholders
Don’t settle for another dull recap. Deliver PPC QBRs that highlight impact, engage stakeholders, and drive next-quarter strategy.
Reddit launches Pro tools for publishers
Reddit debuts Pro tools to help publishers track stories, auto-import content, and tap into communities as referral traffic shifts.
Google Ads rolls out Suggested plans in Performance Planner
Google Ads adds pre-built forecasts, giving you faster, goal-focused plans across Search, PMax, Shopping and App campaigns.
Ranking in Google doesn’t guarantee visibility in ChatGPT: Study
Research finds a 62% overlap between Google rankings and ChatGPT answers, showing SEO success doesn’t ensure visibility in AI results.
Google to retailers: Use AI to win the longer holiday season
Holiday shopping now spans from October to January. Google urges retailers to tap AI tools for discovery and loyalty as impulse buys decline.
Google expands AI Max globally to give advertisers more control
Advertisers worldwide can now use AI Max to optimize campaigns with one-click experiments and brand-safe creative controls.
New Really Simple Licensing standard could make AI pay
A new licensing standard – Really Simple Licensing (RSL) – aims to let web publishers set terms on how AI systems use their content.
The Google Ads mistakes costing SMBs time and money
From weak strategy to poor user experience, these are the Google Ads mistakes draining SMB budgets. Learn how to fix them and grow smarter.
Measuring GEO: What’s trackable now and what’s still missing
Generative AI is transforming search, but data hasn’t caught up. Learn which metrics exist and why the most valuable are still elusive.
Are Google’s AI Overviews eating your PPC revenue? Key things to know
AI Overviews don’t just disrupt paid search – they reveal new openings. Learn how to protect revenue and drive performance.
Google adds YouTube breakdowns for Demand Gen campaigns
Google Ads now lets Demand Gen advertisers see separate performance metrics for YouTube In-Stream, In-Feed, and Shorts.
Nearly all ChatGPT users still rely on Google: Data
AI search is growing, but Google still dominates, as 95% of ChatGPT users visit Google, but just 14% of Google users go to ChatGPT.
What is 10x content? How to create content that ranks
10x content outperforms the competition. Learn what makes content 10x better, how to craft it, and why it’s key to dominating search and earning trust.
Google Ads tests new promo-focused budget tools
Google Ads is testing tools to speed up spend and scale smarter during short-term promos, giving you more control when timing matters.
Video: 5 AI search stories you need to know (September 2025)
Perplexity, ChatGPT, Google AI Mode, and more. Catch all 5 search shakeups you need to know on this month's Marketing Countdown.
Google Ads links web + app campaigns with new features
New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform performance.
When to trust Google Ads AI and when you shouldn’t
Google Ads AI can boost ROI – or waste your spend. Learn how to tell the difference and take control of your campaigns.
Google drops reporting on several structured data types
This impacts already deprecated structured data types, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement and Vehicle Listing.
Cross-platform, not copy-paste: Smarter Meta, TikTok, and Pinterest ad creative
From scroll-stopping TikToks to inspirational Pins, find out how platform-native ads outperform recycled creative every time.
3 things you’ll only learn at the SAP Emarsys Loyalty Masterclass
Industry leaders reveal their proven strategies on Sept. 24, 2025. Will you be there?
Google Ads adds new reporting for AI Max campaigns
Google Ads’ AI Max now reveals traffic driven by expanded keyword matches and landing pages.
Evergreen content: The only guide you’ll ever need
Evergreen content keeps working long after it’s published. Learn what it is, why it matters for SEO, and how to create content that stays relevant and ranks.
Facebook ad costs jump 21% in 2025, but still beat Google
Facebook’s 2025 ad benchmarks show cheaper traffic ads but pricier leads, still beating Google on cost.
Google expands AI Mode beyond English
Google AI Mode now works with Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese.
Google can’t decide if the web is thriving – or dying
Is the web alive or dead? To Google, it’s Schrödinger’s cat – a paradox that shifts depending on who’s talking and where.