GEO and SEO: Convergence, divergence or something in between
As AI reshapes search, GEO may emerge as its own discipline, remain part of SEO, or settle in the middle. Here’s how the future could unfold.
More from Search Engine Land: Page 68
What AI means for paid media, user behavior, and brand visibility
AI is collapsing funnels and changing how ads are discovered. Staying relevant means evolving how campaigns, content, and brand connect.
Google AI Mode may become the default Google Search experience “soon.”
Logan Kilpatrick, lead product manager for Google, said AI Mode will be the default experience soon. Later, Google said not to look into this message too much, implying AI Mode won't be the default.
EU fines Google $3.5 billion over anti-competitive ad-tech business
Google may be forced to divest its ad-tech business, but Google will appeal.
SEO in the age of AI: Becoming the trusted answer
Educate AI engines with clarity, credibility, and consistency, build algorithmic trust, and become the brand they consistently recommend.
How generative engines define and rank trustworthy content
From training data to citation frequency, learn how generative AI systems assess credibility and decide which sources to surface first.
Google Ads API to switch to a monthly release cycle
Google said its users want more frequent updates and this will result in that.
[Friday Deadline] Do you have what it takes to bring home the highest honor in search?
Submit your application by Friday, September 5, at 11:59pm ET for your chance to bring home a Search Engine Land Award.
In memoriam: Alan Bleiweiss has passed away
The SEO community mourns Alan Bleiweiss, a veteran consultant remembered for his forensic audits, mentorship, wit, and unwavering advocacy.
Gating in an AI world: What to hide, what to show, and why
Invisible content earns zero authority. Learn how to unlock visibility without giving away your best assets.
Auditing and optimizing Google Ads in an age of limited data
Take back control of your Google Ads performance with a smarter audit strategy that uncovers wasted spend and sharpens your targeting.
Apple to launch AI search for Siri in 2026: Report
Apple’s new AI search engine, World Knowledge Answers, will power Siri and Safari with quick, multimodal answers built on LLMs.
LLM traffic converts about the same as organic search: Research
LLM referrals convert no better than search and make up less than 1% of traffic, challenging claims of higher-quality clicks, new data shows.
Yes, GEO is happening
GEO isn’t a buzzword. It’s already happening. Language evolves, and so too should how we define search in the AI era.
What are external links? SEO benefits and best practices
External links build trust and authority. Learn what they are, why they matter for SEO, and how to use them strategically without hurting your rankings.
Google Knowledge Panel: What it is and how to get featured
Want your brand to stand out in search? Learn how the Google Knowledge Panel works, who qualifies, and how to boost your chances of getting one.
How to use Google Ads Auction Insights to outrank competitors
Do you know who you’re really competing against? Here's how the Google Ads Auction Insights report can give you a huge competitive advantage.
Google Business links policies and guidelines updated
Google added new dedicated landing pages, direct action completion, social media sites and a new business links crawability policy.
Why SEO and paid media need each other in the AI search era
AI Overviews are drying up top-funnel clicks. SEO and paid teams must align on buyer intent and bottom-funnel wins.
Scaling PPC with AI automation: Scripts, data, and custom tools
Here's how AI automation and tools like Cursor help scale PPC campaigns with smarter scripts, data integration, and custom solutions.
Google can keep Chrome, but exclusive search deals must end
A federal judge in the DOJ antitrust case ruled that Google must share its search data and end its use of exclusive contracts.
Google’s Danny Sullivan: ‘Good SEO is good GEO’
Google’s former search liaison says SEO is still about doing good things for people. He also addressed concerns about clicks dropping.
Google Ads select location assets using Google Maps
This new feature should help you find locations to target with ease.
Google Ads enhances campaign filters with new checkboxes
These simple checkboxes should make it much easier to filter and manage your campaigns.
Google AI Mode model improved for complex STEM questions, says Google
Just in time for school, Google updated its AI Mode model.
GEO and SEO: How to invest your time and efforts wisely
GEO is rising, but SEO remains essential. Invest your time and efforts wisely to prioritize what matters now – and prepare for what’s next.
Looking beyond AI: 9 marketing principles that will always matter
AI is reshaping search and discovery, but the fundamentals of marketing remain. Learn nine timeless principles that still drive growth.
Service area pages: Boost local SEO across locations
Target multiple cities without duplicate content. Learn how to create service area pages that rank locally, convert visitors, and support your SEO strategy.
Google AI, ChatGPT rarely agree on brand recommendations: Data
Google's AI Overviews and AI Mode and ChatGPT disagree on brand picks nearly two-thirds of the time, new data shows.
ChatGPT, AI tools gain traction as Google Search slips: Survey
AI tool use is accelerating in everyday search, with ChatGPT use nearly tripling while Google’s share slips, survey of U.S. users finds.
How to get your service area business verified on Google
Master Google verification for service area businesses. Prepare documents, ace video verification, and keep your profile compliant.
SEO personas for AI search: How to go beyond static profiles
Static personas are obsolete. Build data-rich profiles that help your content surface in AI-driven search.
International SEO: Measure results & avoid costly mistakes
Use international SEO to avoid costly mistakes and track performance across languages, countries, and cultures with confidence.
Google fixes reduced crawling issue impacting some websites
The issue began on August 8, 2025 and is now being resolved. It is unclear what percentage of sites were impacted.
Why your Amazon Ads aren’t delivering: 6 critical issues to fix
Many Amazon ad delivery issues have little to do with bids. Find out what really stops ads from running – and how to prevent it.
How to create content that works for search and generative engines
Understand the key differences between search rankings and AI citations, and how to create content that performs in both.
How generative AI is quietly distorting your brand message
AI can distort your brand narrative and erode trust. Learn the four layers of brand control and how you can proactively manage AI semantic drift.
Image optimization for SEO: A complete guide for beginners
Don’t let images slow you down. Learn how to optimize images for faster load times, better rankings, and improved accessibility in search results.
Viral post accuses Google’s AI Overviews of breaking its own spam rules
After Google announces its latest spam update, a post roast AI Overviews for violating Google’s own spam policies.
The fractured future of search: New rules for SEO in the AI age
AI is rewriting the search playbook. Learn some new rules for SEO, content, and brand strategy in a fractured search landscape.