LinkedIn Ads or Google Ads? A framework for smarter B2B decisions
Google Ads captures demand, LinkedIn Ads generates it. Here's how to map each channel to your funnel and maximize paid media ROI.
More from Search Engine Land: Page 69
The search visibility framework: Dominating every corner of the SERP in 2026
Compete in the AI era of search. The five pillars of the search visibility framework let you maximize SERP coverage and conversions.
Amazon resumes Google Shopping ads – but not in the U.S.
Amazon’s return abroad — one month after pulling out — follows data showing rivals gained clicks but lost efficiency in its absence.
Google Ads adds loyalty features to boost shopper retention
Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and longer-term value.
AI tool adoption jumps to 38%, but 95% still rely on search engines
Data shows AI growth is slowing while search usage edges higher – with heavy AI users actually turning to Google search more often.
Free Keyword Research Tool for SEO, AI search, and content strategy with volume, difficulty, and intent data
Replace hunches with data. Find keywords for SEO and AIO use cases. Our free tool shows volume, difficulty, intent, and trends to guide your strategy.
Google releases August 2025 spam update
Google’s August 2025 spam update will be rolling out over the next few weeks. This is the first spam update from Google in 8 months.
ChatGPT’s answers came from Google Search after all: Report
Even ChatGPT leaned on Google’s search results via a scraping service – underscoring how crucial Google’s index remains in the AI search era.
Historic recurrence in search: Why AI feels familiar and what’s next
AI is changing how people search – again. Learn what decades of search history can teach us about adapting to the next big shift.
How to tell if Google Ads automation helps or hurts your campaigns
Google Ads automation is powerful, but not foolproof. Learn the signs it’s on track – and the signals it’s steering performance wrong.
Retail media’s next chapter: Balancing global scale with hyperlocal precision
As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision.
Google Ads expands PMax Channel Reporting to account level
Advertisers can now spot cross-campaign trends and performance patterns in PMax with a single account-level view.
Why community is the antidote to AI overload in search marketing
In a world where AI-generated answers sound the same, community-driven trust gives brands individuality, credibility, and lasting preference.
The future of remarketing? Microsoft bets on impressions, not clicks
Here's how Microsoft’s impression-based remarketing works, how to set it up, and how it can reshape your campaign strategy.
8 link building services to consider for higher rankings in 2025
Discover agencies that can help boost your authority and search visibility.
Google Ads rolls out Asset Studio beta
The new tool positions Google Ads as a built-in creative hub, streamlining how advertisers produce and scale ad assets with AI.
Location page SEO: Rank locally, convert visitors fast
Want to win in local search? Learn how to optimize location pages for SEO with the right content, structure, and signals to boost visibility and conversions.
Cloudflare’s Pay Per Crawl campaign from an SEO-led PR perspective
Cloudflare turned a bold idea into a market-defining move – earning 2,000+ backlinks, lifting branded searches, and shaping AI visibility.
How upper-funnel LinkedIn ABM drives measurable impact
See how incrementality testing highlights the lift upper-funnel campaigns create in LinkedIn ABM, beyond standard lead gen ads.
Ready to level-up your mobile strategy? New consumer research and trends
In this webinar, Adobe shares what’s driving mobile app growth in 2025—and how real-time, personalized in-app experiences are converting users into loyal customers.
BOFU keywords: The search terms that drive marketing success and profit
Ready to close the deal? Learn what BOFU keywords are, how to find them, and how to use them to capture high-intent traffic and boost conversions.
Microsoft Advertising suspensions: What triggers them and how to appeal
Are you facing a Microsoft Ads suspension? Verify, appeal, and follow up through official channels, or risk permanent bans.
How to vibe code for PPC: Building a seasonality analysis tool
PPC scripts hit limits. Vibe coding removes the roadblocks. Turn complex seasonal patterns into simple, data-driven planning tools.
GEO x local SEO: What it means for the future of discovery
You can dominate local rankings yet disappear in AI search. Learn how to win the citations that actually drive local customers.
Meta rolls out new AI ad tools to boost holiday sales
Meta is giving advertisers new AI-driven tools for creators, Reels, and omnichannel ads to help turn holiday shoppers into buyers.
The business risk of being invisible in answer engines
AI answers are changing how people search and trust. Brands left out risk losing visibility in key decision moments. Here’s how to adapt.
Google launches AI Mode in 180 countries and territories
Google also added new agentic and personalization features in AI Mode.
Seize the AI search opportunity with site health
AI search is redefining visibility. Proper site health ensures your brand is ready to be discovered, understood, and recommended by AI systems.
ChatGPT is sending less traffic to websites – down 52% in a month
Reddit and Wikipedia now dominate ChatGPT citations, as OpenAI experiments with answer-first sources with new citation weighting.
How to recognize quality backlinks
Not all links are equal. Learn what makes a backlink high-quality, why it matters for SEO, and how to build a link profile that drives rankings and trust.
Google Ads pushes richer conversion imports
Google says richer conversion imports give Google’s AI the signals it needs to improve attribution and drive stronger campaign results.
New Google Ads diagnostics tool for cart data tracking is here
Google's new tool flags mismatched or incomplete cart data that could distort sales reporting and weaken campaign optimization.
Google unifies Local Services Ads under new Verified badge
Google is consolidating LSA trust programs into a single Verified badge to streamline credibility checks for advertisers and consumers.
News site traffic is shrinking, but Google and AI aren’t solely to blame
Nearly every top U.S. news site lost traffic in July. From paywalls to shifting habits, publishers saw single or double-digit declines.
Google Ads demographics: A deep dive into targeting and exclusion
Learn how Google Ads’ basic demographics work, and how to use (or avoid) exclusions to get better campaign results.
Agency-grade PPC audits: How to turn reports into growth roadmaps
Want PPC audits that actually move the needle? Front-load insights, add context, and end with an action plan that clients act on.
Technical SEO for GenAI: How bots see, crawl & rank your brand
Discover the new audit signals, rendering issues, and mobile UX factors that impact how GenAI bots evaluate your site.
You don’t need ads everywhere – Here’s how to pick the right platforms
Chasing every ad platform drains your budget. Learn how to pick the channels that actually reach your audience.
Affiliate cloaking is behind 45% of fraud – here’s how to beat it
Affiliate cloaking fakes results and drains your ad spend without a trace. Learn how to uncover the fraud affiliates don't want you to see.
Google traffic to news publishers is steady, but it isn’t traditional Search
Google Discover now leads publisher referrals as direct and social traffic slide, keeping news sites reliant on Google, data shows.