Google Ads expands PMax negative keyword limits
Google Ads will be increasing the negative keyword limit for Performance Max campaigns from 100 to 10,000.
More from Search Engine Land: Page 90
Google expands Message asset to Performance Max
Google's expansion of Message assets to PMax campaigns helps advertisers drive direct customer engagement through chat-based interactions.
SEO isn’t just 10 blue links anymore
SEO has outgrown the traditional blue links — and so should your strategy.
Google Search is 373x bigger than ChatGPT search
Think Google has lost market share to ChatGPT and other AI engines? Wrong. Google search grew, and ChatGPT's market share is less than 1%.
How to use ChatGPT Tasks for SEO
Stop doing busy work and start optimizing smarter. This new ChatGPT feature automates SEO tasks and boosts efficiency.
How to fix the ‘Server error (5xx)’ error in Google Search Console
Learn how to fix the 'Server error (5xx)' error in GSC by improving content quality, site architecture, and more.
Understanding local search intent
What role does local intent play in Google SERPs?
How to prevent Meta Ads restrictions on health and wellness campaigns
Meta doesn’t want your health data (or the legal trouble). If you’re in health marketing, read this before your ad tracking disappears.
Google Marketing Live set for May 21
Google Marketing Live returns on May 21, offering advertisers a look at the latest AI-driven ad innovations across Search, YouTube, and more.
Google is exploring ads in new AI Mode
Ads could come to Google's conversational search experience - AI Mode, but some advertisers remain skeptical about performance.
Google to change how Tag Manager works with Google Ads in April
Google is updating GTM to ensure a Google tag loads before sending events, improving tracking accuracy and data collection for advertisers.
4 SEO tips to boost click-through rate
High rankings don’t guarantee traffic. Optimize your metadata, use psychological triggers, and leverage data for more clicks.
8 common SEO mistakes to avoid
Are you sabotaging your SEO efforts? Avoid these blunders – from blaming algorithms to misusing canonical tags – and optimize smarter.
Leveraging generative AI in ad scripts for Google Ads optimization
Stop writing scripts from scratch. Use GPT to modify, optimize, and expand your Google Ads automation effortlessly.
GBP tests ‘Places people are talking about,’ hints at unstructured citation power
Refine your understanding of what consistency means in terms of local citations, both structured and unstructured, and get the latest Google insights.
TikTok’s $30B ad boom faces US uncertainty
TikTok is projected to achieve $32.4 billion in global ad revenue this year despite looming US ban concerns that put nearly $12 billion in advertising spend at risk.
Microsoft adds “Why This Ad?” feature to Bing search results
Microsoft is bringing more transparency to its search advertising with a new feature that explains ad placement decisions directly in Bing results.
12 tips to win more SEO clients
Learn how to build a strong client pipeline with these practical strategies, outreach tips, and expert insights.
Multilingual and international SEO: 5 mistakes to watch out for
Want traffic in new markets? Bad SEO kills global growth. Fix these common issues before expanding your site.
Google testing channel reporting for Performance Max campaigns
Google's testing of channel reporting potentially addresses advertiser concerns of the blackbox nature of PMax campaigns.
Managing complex marketing campaigns
Managing complex campaigns can be overwhelming—but with the right strategies, tools, and collaboration, you can drive efficiency and impact.
How to use OpenAI’s Deep Research for smarter SEO strategies
ChatGPT is great, but Deep Research is next-level for SEO. Discover how it delivers real-time insights, citations, and competitive advantages.
How to do PPC keyword gap analysis
Expand your PPC reach, uncover missing keywords and outsmart the competition with these tips and tools.
Google begins testing AI Mode while rolling out Gemini 2.0 AI Overviews
Plus, AI Overviews are now available to more searchers, including teenagers.
Microsoft’s Copilot adds Showroom ads and Dynamic filters
Microsoft's Copilot is introducing interactive formats that promise enhanced user engagement and personalization.
Why SEO often fails before it even begins
SEO won’t deliver results if your foundation isn’t ready. Learn what to fix first to turn traffic into real business growth.
Image assets in Google Ads: Everything you need to know
Learn all about Google Ads' image assets for search campaigns, which helps advertisers boost CTRs and stand out with responsive search ads.
Top AI tools and tactics you should be using in PPC
Embrace the future of PPC with these 15 AI-powered tools and tactics. Enhance your strategy, save time, and drive better ad results.
12 essential paid search tips for newbies
Master paid search with essential tips to question assumptions, analyze data, and optimize campaigns effectively.
Google Shopping unveils AI-powered fashion and beauty features
Google's new features, including vision match and virtual try-ons, create a more interactive, personalized shopping experience for consumers.
Google is testing Creator Partnerships for YouTube Shorts ads
Google's new feature, in beta, allows advertisers to discover and promote YouTube Shorts featuring their brand, leveraging UGC.
YouTube is revamping mid-roll ad placement
YouTube's change is meant to improve viewer experience and boost creator revenue by optimizing ad breaks at natural transition points.
Americans search Google 126 times per month on average: Study
A day after Google revealed it sees more than 5 trillion searches per year, new study gives insights on how often Americans use Google Search.
Google offers QR codes to get reviews from customers
You can share the QR code with your customers in your marketing materials or hang it in your store to help them leave you a review.
Pinterest SEO: Your guide to brand discovery
Pinterest isn’t just social – it’s a search powerhouse. Here's how to get discovered by high-intent users searching Pinterest for inspiration.
How to get better results from Meta ads with vertical video formats
Tactics for using 9:16 Reels and 4:5 in-feed video ads, optimizing safe zones, and using creative variations to drive better engagement.
Google VP of Ads bets on AI to transform ads into tailored consumer journeys
Google outlines how AI is transforming advertising as they enable more personalized content delivery across YouTube and AI-powered Search.
Google now sees more than 5 trillion searches per year
We still don't know exactly how many more than 5 trillion queries Google processes annually. Google last claimed at least 2 trillion in 2016.
Google expands Vehicle ads to include RVs and campers
Google expanded Vehicle ads to include RVs and campers, allowing dealerships to reach potential buyers through targeted search listings.
Google Merchant Center renames Conversion Settings as Key Event Setup
Google Merchant Center replacing Conversion settings with Key event setup puts it in alignment with Google Analytics 4's framework.