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  • Latest

Google extends optimization score to Display campaigns

Display-specific recommendations are also now available....

Ginny Marvin | Dec 5, 2019 at 11:36 am ET

4 ways to get started with agile marketing

Learn the basic principles of Agile marketing and simple steps for adopting Agile at your own pace. Join us on Wednesday, December 11th for this...

Digital Marketing Depot | Dec 5, 2019 at 11:00 am ET

5 audiences you should exclude from your PPC campaigns

Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many...

Tim Jensen | Dec 2, 2019 at 3:17 pm ET

This Thursday– Get More Value Out of Your First-Party Data

There's still time to register! Join us for this live webinar and learn how to make your search, social and display ad campaigns more...

Digital Marketing Depot | Dec 2, 2019 at 1:00 pm ET

How to manage search terms in the new match type world

A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and...

Ginny Marvin | Dec 2, 2019 at 4:30 am ET

Back to basics: Understanding your paid search metrics

Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales...

Jacob Baadsgaard | Nov 27, 2019 at 1:35 pm ET

Google cleans up [Christmas]

Some surprising ads are no longer appearing on the search result....

Ginny Marvin | Nov 27, 2019 at 10:17 am ET

Video: Andrea Cruz Lopez on Google Ads expanding match types

Learn from a PPC expert on how to control your spend with the constant Google Ads...

Barry Schwartz | Nov 27, 2019 at 9:34 am ET

Last-minute paid search tactics, management tips for Black Friday, Cyber Monday success

Keep your cool this holiday weekend knowing your campaigns are in top shape....

Ginny Marvin | Nov 26, 2019 at 3:18 pm ET

Google Ads conversion reporting bug (mostly) fixed

Four reports remain...

Ginny Marvin | Nov 25, 2019 at 3:22 pm ET

How to make a holiday shopping campaign for low budget accounts

The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so...

Amalia Fowler | Nov 22, 2019 at 2:37 pm ET

See the ‘top signals’ informing your Google Ads bidding strategies

Check out your bid strategy report to see some of the signals that are more or less likely to drive conversions in your bidding strategies....

Ginny Marvin | Nov 22, 2019 at 10:28 am ET

Google Ads overreported conversions due to bug — working on a fix

Conversion reporting is affected between November 11 and November 20....

Ginny Marvin | Nov 22, 2019 at 8:54 am ET

Paid search trends to watch for the 2019 holiday shopping season

Maps will play a larger role for retailers with physical stores and while Google Shopping will likely be the star, Amazon is poised to play the...

Andy Taylor | Nov 22, 2019 at 8:00 am ET

Pause out of stock products with this Google Ads Script

Just in time for holiday shopping season, this script runs hourly and automatically pauses product ads that are out of stock on Shopify....

Wesley Parker | Nov 21, 2019 at 11:30 am ET

Stop managing your PPC campaigns the difficult way

It’s time to embrace easier, simpler and time-saving ways to manage and optimize your ads....

Sponsored Content: Adzooma | Nov 21, 2019 at 7:30 am ET

The benefits of using call analytics

With call analytics, inbound calls can be tracked to their marketing source at the keyword and campaign levels, and followed through the...

Digital Marketing Depot | Nov 20, 2019 at 12:45 pm ET

Digital advertising is not the dot com bubble, improper attribution is

The real problem in paid search right now is our belief that we can track...

Kirk Williams | Nov 20, 2019 at 8:00 am ET

Google testing car rental comparison ad unit in search results

Car rentals is Google Ads' latest travel services advertising...

Ginny Marvin | Nov 19, 2019 at 2:42 pm ET

How to use new Google Ads Combined Audiences

Combine affinity, in-market, retargeting and other audiences to create personas for Search...

Ginny Marvin | Nov 18, 2019 at 3:26 pm ET
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