Never go over budget again with this advanced Google Ads Script
Here's an advanced budget tracking script so you can track media spend with alerts when you get close to...
Wesley Parker | Aug 22, 2019 at 1:25 pm ET
SEM
Google rolls out maximize conversion value smart bidding strategy
It is now available in all Search campaigns....
From Customer Review to Customer Insight: Best Practices in AI and Sentiment Analysis
Live Webinar: Thursday, September 5 at 1:00 PM ET (10:00 AM...
Google Ads to remove accelerated ad delivery option next month
Search and Shopping campaigns using accelerated delivery will be switched to standard delivery by October 1....
Are SKAGs dead after Google’s latest match type changes?
PPC pros can now leverage new ad formats like RSAs to further boost auction-time relevance....
Are your Google text ads getting truncated? Here’s what to consider
Cut off expanded text ad headlines and descriptions aren't new, but you may have noticed it more...
Product launches: Getting assets ready and knowing your target audience
The important work should go into understanding who you will target with your marketing message and make sure you have the right marketing...
Compare and monitor performance of manual and Smart Bidding strategies with this script
This script helps you monitor performance to make informed decisions about what's working in Google...
Google opens up to fantasy sports ads in the U.S.
The policy change allows fantasy sports services to advertise on properties such as Google Search and...
Nail your home improvement search marketing strategy
Here are some ways home improvement brands can engage both consumers and professionals to maximize...
How to use Amazon advertising’s dynamic bidding feature
Dynamic bidding gives more control of how and where you place your advertisements, enabling you to be more granular with your PPC...
Prepare to say goodbye to average position in Google Ads on September 30
Update any scripts, rules and reporting and look to Google's new position...
Here’s how a learning mindset can propel your marketing career
Andrew Cooper, a Search Engine Land search marketer of the year takes learning-by-doing to heart. He now leads Metric Theory's feed management...
How Google Ads’ new keyword selection preferences work
A look at the potential impact of same-meaning close variants for exact match, phrase match and broad match modifier on your keyword matching....
Google discontinues Trips mobile app
Users will be directed to use Search and Maps for their travel...
Google Ads’ new account map makes it easier to visualize manager accounts
The tool is now available in all manager...
AI and Digital Paid Media: Are PPC Managers Being Replaced?
Live Webinar: Thursday, August 22, at 1:00 PM ET (10:00 AM...
Microsoft acquires e-commerce advertising vendor PromoteIQ
The sponsored products platform will be a division of Microsoft Advertising....
Demystifying visibility metrics in Google Ads
Here are six metrics to help advertisers determine how often - and where in the SERPs - ads are showing up to help identify maximize growth...
Google extends same-meaning close variants to phrase match, broad match modifiers
You knew it was coming. Here's what's changing....