Google Ads Report Editor gets two new landing page reports
New columns are available with an update to what was the final URL...
SEM
Google updates Shopping Insights for product search data and trends
Marketers and retailers can get more comparative brand data with the latest...
Do you still need a PPC tool with the new Google Ads?
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now...
Native ad test in Google Discover feeds gets a new look
The ads reflect the new design of Google Discover, previously known as Google Feed....
Loose match types, bid-caching, and getting what you pay for in digital marketing
When a lack of advertiser control -- whatever the platform's motives -- results in unintended purchases, trust inevitably erodes....
When your ad testing strategy is just plain wrong
Rigorously testing your ads is a good thing... unless you're testing the wrong things and tweaking your campaigns based on flawed...
Some large search budgets are moving to Amazon, say agency executives
A small survey of agencies found some advertisers are making large moves to Amazon...
Google to record some calls from ads for quality assurance
The program is aimed at bringing spam and fraud detection to call...
Manage your match types with this structure checker Google Ads script
If you run parallel campaigns with different match types, this script will help you automate your organization to ensure nothing slips through...
Bing Ads Editor now supports in-market audiences
Manage in-market audience associations in bulk....
Choosing an enterprise call analytics platform
The smartphone continues to drive inbound call volume to businesses, as mobile becomes a key touchpoint along the omnichannel customer journey....
Here’s how to copy old AdWords column settings to the new Google Ads UI
With a new option, it's now possible to get all your old columns settings...
Bing Ads now supports language targeting at the campaign level
The change brings language targeting in line with Google Ads, making campaign imports smoother....
Google Ads chief Sridhar Ramaswamy leaves to join venture firm
Ramaswamy will be replaced by Prabhakar Raghavan, Google VP of Engineering for Google Cloud Apps....
The secret formula for determining a marketing budget
Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way?...
Google adds Smart Bidding for search partners
Smart Bidding may be used instead of smart pricing when conversion tracking is...
If you’re not using Remarketing Lists and Similar Audiences for Search, you’re leaving money on the table
Tapping into Similar Audiences in conjunction with RLSA can be a recipe for success for retail marketers. Here's how....
Quora introduces Broad Targeting, says audience hits 300 million monthly users
Broad Targeting relies on machine learning to optimize ad delivery to reach users most likely to take the desired...
Now you can enable call reporting at the account level in Google Ads. Here’s how
The new feature means no more forgetting to enable call reporting for every call extension and call-only...
Amazon now 3rd biggest digital ad seller in US
Amazon is still far behind Google and Facebook, but its advertising business is expected to keep...
