The Mad Scientists of Paid Search — SMX Advanced Session Recap
Honoring a long-standing SMX Advanced tradition, 3 mad scientists share test results and analyze trends to unlock the secrets of attribution and...
SEM
Why your marketing performance problem is really a measurement challenge
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience,...
EU: Google shopping search reforms working
EU Commissioner Vestager gave qualified approval to the changes put in place....
Bing Ads rolling out UI updates to make bulk analysis & changes easier
Advertisers can see and adjust location target settings in bulk and get deeper reporting from the Dimensions tab....
The basics of working with Amazon Marketing Services
Contributor Daniel Gilbert shares his insights on Amazon Marketing Services and how they stack up (or don't) against Google...
LiveRamp brings its search targeting to Bing Ads
A year after offering its people-based search targeting through Google, the data provider is now providing a similar service for the Bing search...
Google updates ‘Ad Settings’ to allow users to turn off targeting signals
Google is also extending 'Why this ad?' notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner...
The Rise of Voice — What the increase in voice assistants and AI means for business
AI-enabled voice recognition is becoming a normal part of how we interact with technology. What humans say is becoming valuable data that...
If you’re not updating ROAS and CPA targets frequently, you’re missing out
Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management...
Google testing AMP label in Search ads
The label is showing on some text ads with AMPed landing pages....
Advanced AdWords Strategies to Personalize Experiences and Drive Revenue
Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from...
Google axes political ads in Washington state, LinkedIn does it globally
New campaign finance rules require near real-time disclosure of data....
Bing Merchant Center launches Google Merchant Center Import tool
Product feed imports can be scheduled to easily keep them current for Bing Shopping...
2018 paid search benchmark report from Adthena — How do you compare?
A challenge in the search industry is that typically advertisers only have access to a single data set (their own). Competitive insights allow...
Bing will start banning more weapons-related ads starting July 1
Bing is updating its weapon policy to include recreational guns and certain accessories.....
Google launches AdWords add-on for Google Sheets
The add-on to download AdWords account data into Google Sheets is now in...
5 Google Optimize tests to take AdWords to the next level
Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down...
DoubleClick Bid Manager opens up digital audio ad buying globally
Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play...
Bing Ads rolls out In-Market Audiences to all US advertisers
Now out of pilot with over 170 audiences determined to be in buy...
AdWords notes have arrived: How to get started
Easily add notes about changes, testing details and results and more in the new AdWords interface....
