Stop managing your PPC campaigns the difficult way
It’s time to embrace easier, simpler and time-saving ways to manage and optimize your ads....
SEM
The benefits of using call analytics
With call analytics, inbound calls can be tracked to their marketing source at the keyword and campaign levels, and followed through the...
Digital advertising is not the dot com bubble, improper attribution is
The real problem in paid search right now is our belief that we can track...
Google testing car rental comparison ad unit in search results
Car rentals is Google Ads' latest travel services advertising...
How to use new Google Ads Combined Audiences
Combine affinity, in-market, retargeting and other audiences to create personas for Search...
Get More Value Out of Your First-Party Data
Join us on Thursday, December 5th at 1:00 PM ET (10:00 AM) for this live...
Redesigned Microsoft Advertising Editor now available
The new look comes with additional feature support....
Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote
Customer journeys are getting more complex and less linear, which means it's more imperative than ever for advertisers to understand the...
Tired of manually checking for Google Merchant Center disapprovals? This script has you covered
This script emails you when the percentage of disapproved products in your feed has exceeded the limit you’ve set it, saving you the time and...
Yes, you are making keyword research harder than it should be
Get better results and maximize your budget by keeping things simple....
Entries are now being accepted for the 2020 Search Engine Land Awards
Get the recognition your team deserves. Enter your best-performing campaign now....
The Search Marketer’s Playbook for Offline Conversions
Learn how to acquire more customers from search by optimizing SEO and PPC to drive more phone calls and in-store...
Search Engine Land unveils Periodic Tables of PPC at SMX East
The new resource breaks down key facets of paid search marketing, from ad types, to analytics and...
Understanding referrer clicks and how they can skew search engine market share
Search marketers should stay vigilant for redirects on referrer click reports as there is more to a click than meets the...
Google expands Local campaigns inventory, BOPIS offers for Shopping campaigns
New Local inventory includes Promoted Pins in Maps and catalog-style ads in...
European antitrust chief says Google’s auction-based shopping remedy not working
Margrethe Vestager may require Google to make additional changes in the...
Google Ads Editor update includes support for Discovery campaigns
Version 1.2 is now available....
Soapbox: Why I’m so glad Google ended our relationship with Average Position
It was not a reliable indicator of how well ads were positioned and even more important, we shouldn’t rely on a single metric to make...
10 call analytics reports that will change your search marketing
If phone calls are important to your business, having the right analytics on callers is critical to the success of your search...
Google extends Shopping ads to more YouTube inventory
Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved...