Getting Started with Responsive Search Ads (RSAs)
Responsive Search Ads (RSAs) are perhaps the most innovative change coming to your search campaigns since 2016. Join our webinar to learn more...
SEM
Bing Ads now supports 3rd headline, 2nd description in text ads
You can now import your longer ads from Google or create new ones in Bing Ads....
Google launches special Black Friday, Cyber Monday deals ad unit
Here's how you can join Google's experiment to show offers at the top of the search results for Black Friday and Cyber Monday...
4 new search metrics in Google Ads to give you what you really wanted out of average position
Average position is an often-used, often-misunderstood metric. Contributor and Googler Matt Lawson talks through what Google’s new metrics do...
Bing Ads’ Competition Tab offers new insights, recommendations
Now rolled out globally, advertisers can access deeper Auction Insights and machine learning-powered recommendations....
Can you trust website design best practices?
You have to test every proposed change to your website to see what actually works for your business and your audience. Without good testing,...
With Google’s exact match change rolled out, here’s what advertisers are seeing
What's the impact so far? Are advertisers rethinking campaign structure and...
IAB: Mobile drove paid search growth in first-half of 2018, desktop revenue flat
Mobile search revenue grew to $13.5B, desktop search was $9.3B....
When exact match isn’t exact anymore: A script to regain control
Contributor Daniel Gilbert shares a script to exactly manage which keywords to bid on and where they...
Google now shows Seller Ratings by country, changes eligibility requirements
Businesses must have 100 reviews per country to be eligible for Seller...
Improve paid search results through routine, scheduled maintenance
Just as you schedule campaigns, creating a cadence to evaluate channel strategies is vital to improving paid search...
Google testing YouTube movie trailer videos in ads on Google.com
The videos appear in a carousel ad unit....
PPC toolkit expands with Bing Ads Scripts’ cross-account operations
Columnist Frederick Vallaeys offers code samples for sending email and creating virtual labels with JSON to fill in some missing...
Bing Ads Scripts are rolling out in beta
Like Google Ads Scripts, the new Bing Ads Scripts can be used to apply multiple changes or monitor performance across accounts and...
Google Ads intros new ad position metrics
Four new metrics provide better indications of where your ads appear on the search results pages....
Bing Ads launches Performance Targets to track goals across campaign groups
Monitor how campaigns are performing against shared performance targets in the Bing Ads...
The age of voice assistance and a new input paradigm
SMX East's opening keynote from Google's Naomi Makofsky outlined how marketers can find opportunities for the explosion of conversationally...
Spend less and get more with SEM targeting
During SMX East, Frederick Vallaeys, Justin Freid and Jon Kagan focused on match types, making targeting exclusions and audience intent to help...
Bing Ads launches the ability to create recurring IOs
Recurring insertion orders are designed to streamline the IO...
Expert testing strategies for both low and high volume PPC accounts
Testing takes strategy no matter the account size, but low and high volume accounts have different needs. Amalia Fowler and Aaron Levy discussed...
