Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery
Third-party tracking platforms will need to make changes to accommodate the new tracking...
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New campaigns Overview tab rolling out in Bing Ads accounts
Offering a high-level, customizable view of advertiser accounts...
Getting the most out of Google’s new sitelinks
Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that...
AdWords adds ‘Days to Conversion’ segmentation for sales cycle insights
Advertisers can see how long it takes users to convert after clicking on an...
How blockchain will impact search marketing
Maybe you've heard of blockchain, but why should you care? Contributor Tony Edward describes the dramatic impact the technology could have on...
Bing Ads launches Multi-Linking for multiple-account management
Users can now link and unlink accounts within the platform more...
Using Google Customer Match to optimize PPC campaign performance
Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor...
How to capture urgent leads with call-only ad extensions
Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects...
The nitty-gritty paid search account health check: Part 1
Whether you're taking on a new account or reviewing one you've already been managing, columnist Amy Bishop's tips will help you uncover...
Quality score in 2017: Should you care?
Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to...
Google locally focused ads poised to play important holiday season role for brick-and-mortar brands
If 2016 trends are any indication, search ads aimed at driving offline traffic are likely to have a big impact this year. Contributor Andy...
AdWords rolls out new interface to all advertisers
The new experience touts speed, upgraded visuals, more management...
UPDATED The AdWords 2x budget change: Considering the potential impact
There were still many questions about how this sudden change will affect ad delivery and...
Apple Search Ads expanding to Canada, Mexico & Switzerland
New countries will be available in the platform starting October...
Placed introduces offline attribution for paid search campaigns
An early test delivered 4x return on ad spend when store visits...
Bing Ads launches automated bid strategy to ‘Maximize Clicks’
Bing Ads can now automatically manage keyword bids in an effort to generate the most clicks possible within a given...
UPDATED: AdWords Scripts now available in new AdWords interface
AdWords Scripts have received some new capabilities in the new AdWords interface. Contributor Frederick Vallaeys walks us through what to...
Google announces AdWords daily budgets can overspend by 2x, automatically
While advertisers won't be on the hook for overages, the real question is why are daily budgets still the only...
Audiences to employ for extra online marketing bang!
Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her...
Bing Ads rolling out Dynamic Search Ads to US and UK
Advertisers can now let the Bing Ads algorithm match user queries and generate their...
