Large consumer brands are losing share to more nimble, digitally savvy challengers. With one click, consumers can have nearly anything delivered...
There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An...
To optimize for conversions, create reports based on segments, optimize landing pages and don’t assume visitors will follow a predetermined...
While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are...
The company is still working to fully correct reporting for May 1 and 2....
Campaign-level conversions and a new smart bidding strategy are among the new features....
The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the...
Enables advertisers and marketers to reach travelers on desktop and...
PPC Bidding Optimization has come a long way over the years! The bid calculation process for at-scale SEM programs has tons of moving parts and...
Although Google provides data on keywords, bids and other aspects of your paid search campaigns, it tends to leave us hanging when it comes to...
The redesign and new features aim to lure shoppers away from Amazon....
Advertisers can feature up to eight images in gallery ads, Google's new mobile search ad...
Discovery campaigns run across YouTube home feed, Gmail social and promotions tabs and Google Discover feed. The company says 800 million people...
The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon....
One of the largest opportunities we have as PPC marketers is to seize the moment when competitors have stopped paying...
Google says it is making progress, but there are still days for which reporting is inaccurate....
As technology takes center stage in digital commerce, retailers and brands are trying to rebalance their internal organizations so that the...
Targeting methods have moved beyond keywords and SMBs should now be interacting with potential customers alongside their entire purchase...
Google Marketing Live will be held May 14....
The problem is tied to the Google Ads reporting bug identified on May 2....
