New trade group Paid Search Association launches with exclusive PPC focus
Trusted education and career development will be two of its primary functions....
SEM
PPC automation will disrupt your business, but automation layering will save the day
Using automations from Google is inevitable, so if you want more control, you can regain it by layering in your own...
Google Ads debuts ‘conversions by time’ reporting
The new columns report conversions on the days they occur instead of by ad click...
Advanced Google Ads script to forecast ad performance
Putting projections together is tedious and time consuming but this advanced Google Ads script can create forecasts for you based on past...
11 tips for using Google Ads’ new audiences like a pro
Learn how to reach your ideal customer with Google Ads' new audience types for Search...
Affinity audiences coming to Google Search campaigns
In-market audience seasonal event segments like Christmas are also rolling out for Search and YouTube campaigns....
Amazon keeps chipping at Google’s search ad dominance
The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years,...
3 ways to take back control from PPC automations
When Google and the engines automate PPC tasks, you can still remain in control with "automation...
Location targeting available in Google Smart Shopping campaigns
Target and exclude locations in Smart Shopping...
Are small errors like worldwide targeting draining your budget? This Google Ads script can help
The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads...
The pros and cons of paid search automation
Is paid search automation right for your...
Quora adds 3 new targeting options for advertisers
The new options include keyword history targeting to retarget people who've viewed questions with keywords you're targeting within a specific...
Microsoft betas for account hierarchies, sharing UET tags and remarketing lists across accounts now open to all
In addition, all advertisers will now automatically start with manager...
Microsoft Advertising will also deprecate accelerated delivery
The option to have ads delivered as early and often as possible will go away next month....
Gift-giving shopping behavior from religious holidays to relationships and beyond
New research analyzes data and trends from last year's holiday season to bring you key insights to help you optimize your...
Google Ads’ switch to standard delivery starts Oct. 7 for Search, Shopping campaigns, shared budgets
An updated list of error codes for API clients and scripts is also...
Stop Overbidding for What’s Yours! Using AI to build brand equity and search ROI
Join us live on Tuesday, October 8, at 1:00 PM ET (10:00...
Google Ads enables reporting across accounts in Report Editor
Unfortunately it's currently limited to Manager accounts with no more than 10 accounts....
Small accounts and Responsive Search Ads – Adopt or not?
There can be a wide range of benefits to small accounts adopting RSAs if done...
What’s a CDP? Does your company need one?
Learn the benefits of using a customer data platform and compare top...