The bottom line on privacy is that user trust and business data involving customers must be shared with care as third-party tools gain...
Industry groups had been calling on Google to stop accepting advertising dollars from the reseller....
SMX Advanced speakers Joe Martinez of Clix, Susan Wenograd of AimClear and Danielle Waller of Merkle offer helpful tips for anyone selling...
Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry,...
Whether by choice or not isn't clear, but competitors are sitting on the sidelines of "prime day" ad auctions....
Metric Theory's SEM campaign for Recycle Away delivered highly-targeted leads and increased revenue by 54%, earning the agency top honors at...
Here's a script that pulls a report on ad performance based on copy...
Long thought to be an easy, one-click optimization, accelerated delivery might be doing more harm than good (if it’s doing anything at all)....
Create ad customizer feeds in the UI or import them from your Google account....
Advertisers, analysts, agencies and vendors can’t seem to agree on a common understanding of marketing attribution. This whitepaper eliminates...
During SMX Advanced, Frederick Vallaeys and Brad Geddes examine automation and need to understand the potential impact of unintended...
Position-based impression share metrics are now available....
Felicia Delveccio, a Search Engine Land search marketer of the year, lead an 18-month realignment of her client's multiple programs and says...
Consumers jump between devices and online/offline activity and we need to keep up with creating personalized...
Google for Small Business launches with resources and product recommendations for small...
Local campaign updates, seasonality adjustments and more....
Parallel tracking, currently in beta, will be rolling out...
Whether it’s a campaign kickoff or a completely new site, how smoothly a website launch goes is a great barometer of your team’s overall...
By replacing the manual work done by the PPC expert with an automation that follows their logic, PPC teams can still have more control over...
The format has proven successful with Shopping ads, but will users swipe through text ads?...
