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SEM

  • Latest

How to incorporate search demand in your campaign optimizations

Plans are great to help guide you towards your goal; however, incremental success against your goal requires changing with users and remaining...

India Ruiz-Camacho | Apr 16, 2021 at 11:25 am ET

Google Ads to roll out dynamic exclusion lists in coming weeks

Dynamic exclusion lists can make it easier for your brand to avoid showing near unwanted content while requiring less of the advertiser's time...

Carolyn Lyden | Apr 15, 2021 at 1:37 pm ET

Google Ads rolling out auto-applied recommendations

Auto-applied recommendations might save people time but it might not always be the smartest way to spend your ad...

Barry Schwartz | Apr 14, 2021 at 8:32 am ET

Marketers not surprised by Google’s ‘Project Bernanke’, ‘Jedi Blue’

But ideas differ on how it will affect the day-to-day work for paid search...

Carolyn Lyden | Apr 12, 2021 at 1:33 pm ET

The concerning future of the resilient keyword

It's time to rethink the role of the PPC keyword based on changes in user search...

Kirk Williams | Apr 8, 2021 at 10:00 am ET

Google Ads’ continuous audience sharing is now available from sub-accounts

When enabled, existing and new remarketing lists you create from sub-accounts are automatically shared with your manager...

George Nguyen | Apr 6, 2021 at 5:44 pm ET

Microsoft Advertising announces Automotive Ads open beta in the US and UK

This beta opens up the use of automotive feeds and the API for...

Carolyn Lyden | Mar 31, 2021 at 7:00 am ET

Streaming is surging, and so are data collaborations

TransUnion's new partnership with Blockgraph supports precision ad targeting while protecting viewer...

Chris Wood | Mar 30, 2021 at 10:05 am ET

Microsoft Advertising introduces more automation via ad suggestions with auto-apply

Ad suggestions marked as auto-apply will start serving after 14 days if no action is...

George Nguyen | Mar 25, 2021 at 9:30 am ET

Google announces global launch of property promotion ads for hotels

Property promotion ads help hotels capture demand in users looking online for places to...

Carolyn Lyden | Mar 24, 2021 at 3:50 pm ET

Microsoft Advertising blocks 1.6 billion ads while dealing with the pandemic, says annual ad quality review

Microsoft says it is committed to keeping the ads in Microsoft Bing fair and in compliance with its ad...

Barry Schwartz | Mar 24, 2021 at 9:39 am ET

Google’s current FLoC tests aren’t GDPR compliant

Questions about whether a browser assigning users into cohorts counts as a use of personal data, without consent, may be a privacy...

Carolyn Lyden | Mar 23, 2021 at 4:07 pm ET

Google blocks 3.1 billion ads in a tumultuous 2020, says annual Ads Safety Report

The report lists misinformation around COVID-19 and the political climate as well as ad fraud as top concerns last...

Carolyn Lyden | Mar 17, 2021 at 6:00 am ET

FLoC is coming — Here’s what we know so far

Google has positioned its third-party cookie replacement squarely between advertisers and users, and both sides are...

George Nguyen | Mar 15, 2021 at 11:00 am ET

Static headlines now available for DSAs in Microsoft Advertising

Marketers can now have full control over their ad text with Dynamic Search...

Carolyn Lyden | Mar 11, 2021 at 7:00 am ET

Key trends in PPC, reporting and analytics in 2021 and beyond

With COVID shifting consumer behavior in 2020, use these trends from speakers at SMX Report to find equilibrium in...

Carolyn Lyden | Mar 10, 2021 at 11:16 am ET

How targeted advertising is impacted under Virginia’s CDPA

The legislation will give Virginia consumers certain data privacy rights, but there are some curious...

Joe Stanganelli | Mar 8, 2021 at 2:34 pm ET

Google Ads mobile app adds custom and performance insights notifications

The updates can help advertisers keep tabs on the metrics that are important to them and notify them of significant performance...

George Nguyen | Mar 4, 2021 at 12:41 pm ET

Google will not build or use alternate identifiers to track users across the web

Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target...

George Nguyen | Mar 3, 2021 at 12:56 pm ET

Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it

Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as...

George Nguyen | Mar 2, 2021 at 3:31 pm ET
  • Previous Articles »
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