Google makes it easier to control Shopping ads by country
A new attribute allows you to exclude products at the country level....
SEM
Google extends lead forms to YouTube, Discovery campaigns
There are more contact fields, questions by vertical and new ways to automate customer data imports into Google...
5 tips for starting international PPC
Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track...
Google blows up ad headline font in new test
Headline one goes big in this latest Google Ads test....
How are marketers improving remote team communication?
With the pandemic forcing people to work remotely, managers and employees have had to adjust what good communication looks like to keep projects...
Replay: How to future-prep your skills to advance your marketing career
Performance media marketers discuss the digital marketing skills that will be...
How and where to fight for your marketing budget
While many businesses should consider reduced top-of-funnel ad spend, very few should abandon it altogether. You'll want to ensure you are in a...
Microsoft Advertising offers free stock images for Audience ads
A new partnership with Shutterstock opens up the stock image library to advertisers....
Two things you need to turn PPC campaigns into winners
How account blueprints can drive flawless execution of your PPC...
Google opens image extension beta, adds countdowns to responsive search ads
RSAs are getting more features and functionality....
Target Google Ads audiences based on new predicted purchase and churn metrics in Google Analytics
Available in App + Web properties, automate audience creation based on predicted...
Google Ads to prohibit spyware, surveillance products and services
The ban will apply...
How technology is changing what it means to be an effective (search) marketer
Tools and tech to help improve analysis, decision making, and strategic...
How to set up a simple Google Ads testing framework for continual campaign optimization
Regular PPC ad testing is easier than you may think -- and can come with big rewards and set you apart from your...
Video: Christi Olson of Microsoft on audience targeting, syncing with Google and Promote IQ
Christi Olson is the head of Evangelism for Search and Advertising at...
Ad fraud prevention firm CHEQ enters PPC market
The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention....
Google is streamlining ‘Ad’ labeling for Shopping ads
The "Sponsored" label will be retired on desktop results, too....
Make the most of your search budget with call analytics
With call analytics, inbound calls can be tracked to their marketing source at the keyword and campaign levels, and followed through the...
Microsoft launches a free Search and Social campaign management platform for SMBs
Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and Instagram....
Google tests feeds for App install campaigns, expands deep linking and reporting
Updates are aimed at improving app install...