Google Ads Editor v1.7 brings support for Hotel ads and lead form extensions
The update also enables advertisers to download specific parts of their campaigns to work on...
SEM
Google’s local ads tips for the back-to-school shopping season
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according...
The rise of Google Shopping in search marketing
Learn how top retailers have leveraged the rise of Google Shopping in search marketing, driving increased online...
Instagram is disabling interest and activity-based targeting of underage users
Advertisers’ targeting options for users under 18 will be limited to age, gender and...
Google passes on 2% “Regulatory Operating Cost” for ads served in India and Italy
Google will start applying the surcharge beginning on October...
Google publishes timelines for Privacy Sandbox proposals
APIs for each use case are projected to be available for adoption in Q4...
Google’s three-strikes ad policy isn’t the problem, it’s policy application that worries advertisers
Under the new program, incorrectly flagged ads carry greater ramifications, ranging from time spent communicating with Google Ads support reps...
Google removes standalone Maximize conversions and Maximize conversion value strategies
The tCPA and tROAS options will be bundled in the next few weeks, but existing campaigns will continue to function as...
Three strikes, you’re out: Google’s new ad policy violations pilot
Google Ads plans to expand the scope of the project after the initial pilot to include more policy...
Google Ads optimized targeting gradually rolling out
"The goal here is to find advertisers cheaper conversions that might be outside of their perceived audience," said...
Yelp Audiences allows advertisers to reach Yelp users off the platform
Targeting is based on the user’s purchase intent on Yelp and ads do not have to lead back to Yelp’s...
FLoC and the future of audiences: Understanding the limits and capabilities of FLoC, FLEDGE and TURTLEDOVE
Advertisers can continue monitoring FLoC or its new replacement and experiment with it so they're ready to make the most of it the day 3rd party...
Video Extensions in Microsoft Advertising give search marketers opportunity to test video ads in SERPs
Video Extensions give advertisers the opportunity to test new types of visual ads directly in search...
Microsoft Advertising launches Multimedia Ads beta starting today
Multimedia Ads give search marketers the opportunity to be an exclusive ad type in a SERP and the added visual element will draw more eyes to...
Expanded verticals for Dynamic Remarketing beta and additions to RSAs in Microsoft Advertising
New additions to RSAs mean you can customize campaigns around events and searcher...
Financial services advertisers in the UK must meet Google verification requirements by August 2021
ensure you meet the verification requirements to distinguish yourself from spam financial service advertisers and to prevent suspension....
Advertisers will lose the ability to create new BMM keywords in late July
Attributes, like bid and status, can still be edited, but you’ll have to convert to phrase match if you want to edit the keyword...
Google pushes back plan to block third-party cookies until 2023
"More time is needed across the ecosystem to get this right," said Vinay Goel, Privacy Engineering Director at...
Ask the expert – Your top FLoC questions answered: How Google is testing cohorts, what FLoC means for B2B and how it works with cross-device browsing
Advertisers can make their voices heard regarding FLoC in forums and at open...
Ads Creative Studio will consolidate Google’s various creative advertising tools
The new asset management hub will be available in beta to Display & Video 360 customers at the end of July and to select YouTube Ads customers...