Look Ma, no keywords! Phrase-free AdWords campaigns are here
Contributor Andy Taylor discusses Google's new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of...
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Intent-based keyword research: Let Google be your guide
Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your...
How to use good ol’ PPC to support fun and creative branded content
Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC...
So many paid search campaigns, so little time. Here’s how to stay ahead of it all.
Saving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and...
Unifying Your Search and Social Ad Strategies
Change is constant in digital marketing. Experienced marketers realize it’s no longer enough to run campaigns in silos. How can you apply your...
Sarcasm aside, how strict PPC advertiser policies may actually benefit us
Contributor Andrew Goodman suggests we may not like the way Google manages the AdWords program, but anything less and the SERPs and advertising...
Google partners with LegitScript to certify addiction treatment center advertisers
After suspending rehab facility advertisers last year, Google will begin accepting these ads once again in July -- but only from certified...
Are your ads pointing to the right domain? Here’s a script to find out.
KA-POW! Contributor Daniel Gilbert has a 'super' helpful script that will make you look like a PPC superhero by verifying your ads are linking...
Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us
A brief history of the many privacy disasters at the world's dominant social media platform, and what the most recent data exposure means for...
Power up your B2B remarketing campaigns with 4 killer tricks
Contributor Todd Saunders explores four types of Google AdWords remarketing campaigns targeted toward the B2B marketplace that will build brand,...
How to outdo the PPC robots in shopping ads
Contributor Frederick Vallaeys isn't ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their...
Bing Ads launches price extensions
Price extensions are available in the US and rolling out to international markets this...
Four ways to remain productive when the AdWords interface changes
The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC...
No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns
Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to...
Bing Ads brand CPC taking the elevator — up
Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant...
To make every conversion count, count every conversion
Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial...
Bing Ads Editor getting support for account level ad extensions
Initial support is limited to callout...
Bing begins removing sidebar text ads on desktop
Starting in the US, text ads will show only in the mainline at the top and bottom of search results...
The new Google AdWords interface is coming soon. Are you ready?
Bagpipe music in AdWords? Contributor Mona Elessily lists pros and cons of the new Google AdWords interface as she sees and hears...
To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU
Publishers are being asked to manage the consent process on behalf of...
