How DuckDuckGo (and Microsoft) benefit from Google’s sprawling advertising business
Smaller search engines are able to monetize their results with Google’s advertiser base to reach searchers on those properties with as few...
SEM
Don’t miss out on the most unpredictable holiday season yet
5 advertising tips to engage online shoppers from Black Friday through Cyber Monday, and...
Google’s Auto Applied Recommendations catch advertisers, agencies off guard
The auto-applied changes do not show in Google Ads change history logs....
Google Ads wants advertisers to give broad match another shot
Broad match keyword suggestions will start surfacing in...
Is your website at risk for an ADA accessibility lawsuit?
It's not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are...
Analyze your paid search spend, revenue, and profit to forecast your ideal ad cost for 2021
What's the key to growing sales, revenue, and profit in the upcoming year?...
Using auction insights for better PPC competitor analysis
Here's how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by...
‘Significant’ drop in Google-reported search terms seen across devices and ad formats [Report]
Tinuiti's granular look at search term data offers a snapshot of how big Google's search terms update is for advertisers....
Microsoft Advertising promotion extensions available in time for the holidays
Promote deals and offers for Black Friday, Cyber Monday, Christmas and other occasions in your text ads....
Marketing that our collective future depends on
MJ DePalma, Microsoft Advertising's Head of Multicultural & Inclusive Marketing, lays out the three core building blocks of what the company...
Google Ads Report Editor gets a new look
The Custom report builder will feel a bit more like Data Studio....
Google Ads turns 20: The most important trends and changes of the past 5 years
Looking back, we can see where the biggest trends in search (and beyond) are heading....
Forecasting paid search spend and revenue
Ever wish you had a crystal ball? Want to know exactly how much you’ll spend next year - and how much revenue and profit that spend will...
Google moves one step closer to ads that can deliver personalization and privacy
Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts....
Proactively building negative keyword lists in Google Ads is now more important than ever
Google appears to be pushing for the premature rollout of automated features to further develop its machine learning (at the expense of the...
Why PPC automation wrecks some search marketers
PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre...
Google Ads brings YouTube into Attribution fold, expands data-driven attribution to more advertisers
Conversion Lift is also now in beta for YouTube campaigns....
Google Smart Shopping Campaigns: Everything you need to know to get started
If you're new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation...
CTV and B2B: 3 reasons why Connected TV advertising is primed for B2B
Combined with its targeting and measurement capabilities, CTV’s ad experience should make it a go-to for B2B marketers looking to stand...
Fight back against the competition with your Google Shopping Ads this holiday season
Join this live webinar and learn what to expect this holiday...