Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across...
What does ad testing look like when you've got responsive search ads, two headline text ads, three headline text ads and multiple descriptions...
The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL...
Columnist Frederick Vallaeys shares a new Google Ads script that will reveal what parts of your ads are worth keeping and which to...
Use page feeds to manage URL groupings for auto targets in DSA...
Advertisers can opt-into automated bidding and tailor bids for the search ads by page...
In comparison with other ad placements, Gmail ads are less competitive and can help build brand awareness from within a potential customer’s...
If you haven't set up manual sitelink descriptions in non-brand campaigns, yet, you may not like what you...
From image and voice searches to personalized audience targeting and AI, search is getting smarter. Make sure you start 2019 armed with the...
In this case study, a focus on keywords and cleaning up data to better understand CRO led to a 55 percent decrease in purchase CPA and larger...
Click-to-call and direct dialing from voice assistants is making it easier than ever for consumers to turn their digital transactions into...
The tool provides an on-the-spot way to take action on performance changes in your...
Monitoring performance and making adjustments when necessary is important to do now, as the TV screen device type will be...
There's a reason search ads resonate with users -- even when they know they're ads....
This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced...
Implementing a hybrid approach to your Amazon marketing strategy for both paid and organic optimizations will ensure visibility across results...
Brands need to invest resources into feed management and utilize format variations to ensure they appear in as many relevant queries as...
The sweepstakes offers incentive for agencies to increase their participation with Bing...
Here's a roundup of the most read paid search columns this...
Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important...
