New customer acquisition vs. retention: 7 best practices for search
Here’s how retailers should map their audience strategy for new-versus-returning customers to...
Steve Costanza | Apr 19, 2019 at 11:56 am ET
SEM
Here’s how digital word of mouth and search have converged
Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer...
Track Quality Score daily with this advanced Adwords script
This script will help you measure the impact of your optimizations on a daily...
Yoast offers revamped Schema markup with 11.0 update
The SEO plugin claims to fix Schema implementation and provide more context for search...
SMX Overtime: Starting fresh with new match types and account structures
PPC expert Adam Seybold offers advice on how to use dynamic search ads and why first-party data is critical for SEM in...
Going head to head with Google Smart Bidding: The good, the bad and the weird
The first round of testing revealed Smart Bidding's strength but other tests showed where there is room to grow – and some were just downright...
A case study for delivering performance in a mature Google Ads account
Over the course of a year, 80 experiments tested a wide array of features (like responsive ads, target CPA bidding and others) for a large legal...
Why search marketers need call tracking and analytics
While you have access to end-to-end customer journey data and attribution from purely digital campaigns, the data trail goes cold when your...
More signs that Amazon is attracting bigger search ad budgets
CPG brands, in particular, are investing more in Amazon ads, but the marketplace is still a long way from catching Google and...
Here’s how to use Google Tag Manager’s new Trigger Groups
This update offers a new way to manage how often, and under what circumstances, a tag will fire in...
How to set up action extensions, Bing Ads’ newest ad extension
The call-to-action prompts support scheduling and tracking...
The New Rules to Win Customer Loyalty and Increase Online Sales
Consumer demands for compelling online shopping experiences continues to skyrocket. But with thousands of products on ‘digital...
Bing Ads launches new action extensions to highlight calls-to-action
Actions extensions take a page from display and social media ads with prominent calls-to-action....
What the numbers tell us about the current voice search opportunity
Since we can't segment voice from typed interactions in performance reports easily, it's helpful optimization for voice search overlaps with...
Google Ads API v1_1 out: Update client libraries for new features
The latest version incorporates new features for ads, conversions, reporting as well as Hotel Ads, App campaigns and...
All Google Ads attribution reports will soon include cross-device conversion data
Make note, the change takes effect May 1....
How to stop underspending your free ad grant budget with a script
This script emulates standard delivery but allows you to turn certain keywords on or off depending on whether you're on track to hit your...
Editor gets the Google Ads treatment: Google Ads Editor 1.0 out now
The new Google Ads Editor v. 1.0 has new look and new...
My top 10 favorite things about the new Google Ads Editor
AdWords Editor has historically been one of Google’s most popular advertising products. Contributor and Googler Matt Lawson lists what makes...
How much martech should PPC marketers actually use?
The categorization of tasks, problems and solutions is key for PPC professionals to make informed...