Store visits now available for Google Ads smart bidding optimization
Now smart bidding can take foot traffic and online conversion actions into...
Ginny Marvin | Sep 20, 2019 at 8:04 am ET
SEM
Search Ads 360 rolls out auction-time bidding for Google Search campaigns
It enables access to Google Ads' Smart Bidding capabilities....
Microsoft Advertising’s product, similar audiences now available to more advertisers
The retargeting and prospecting audience solutions are now in open beta....
Call tracking demystified for search marketers
Join Search Engine Land's Greg Sterling this Thursday, September 19, at 1:00 PM ET (10:00 AM PT) for this live...
You can’t advertise that: The big list of prohibited ads across social and search platforms
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put...
The secret formula for determining a marketing budget
Balancing tools, time and resources to hit the magic...
A script to create a Google Ads Experiments dashboard
This script generates a dashboard with a comprehensive view of experiments across My Client...
Short reprieve: Google gives accelerated ad delivery an extension
Accelerated delivery will phase out starting October 7....
Optimize for conversion value with eCPC in Google Ads
Google has added a new option for manual CPC...
Will traditional PPC agencies die out in the age of automation?
AI has become ubiquitous in modern life, and PPC management is no...
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice...
Nearly 50 states’ attorneys general join in antitrust investigation of Google
Facebook is also being investigated in another multistate action lead by New York....
Call Tracking Demystified: Uncovering new opportunities for search marketers
Live Webinar: Thursday, September 19, at 1:00 PM ET (10:00...
Now you can easily find negative keyword conflicts in Microsoft Advertising Shopping campaigns
Get a better view into product negative keyword conflicts in your Shopping campaigns....
Microsoft opens responsive search ads beta to all advertisers
The automated text ad format is on track to become the new...
We audited Google Ad recommendations: What we learned will surprise you
The analysis revealed adding sitelinks to ads and replacing trademark terms can help but optimization scores of ad copy might not. In the end, a...
Learn techniques to leverage customer reviews into search best practices.
Join us this Thursday, September 5 at 1:00 PM ET (10:00 AM PT) for this live...
Google Ads seasonality adjustments now available for Search, Display campaigns
Give Google's bidding algorithms a heads up about short-term conversation rate changes during promotions....
The trouble with automation and Google Ads
Is paid search automation right for your...
AI for small business is no longer an option. It’s a necessity.
There has been no better time in history for small, disruptive businesses to win big. They just need to be...