Using automation to boost PPC performance
Learn how automating bid management, scripts, error checking, reporting and ad copy can help marketers harness the power of automation to...
Ben Wood | Feb 18, 2019 at 12:17 pm ET
SEM
Here’s how to use advanced audience tactics in Google and Bing
At SMX West, Christi Olson and Brooke Osmundson covered a variety of ways PPC marketers can use audiences in Bing and Google to improve campaign...
Marketers can now view Shopping Campaigns in Bing Ads search terms reporting
The updated reporting grid also includes an Added/Excluded keywords...
Bug with Ad Preview and Diagnosis Tool showing ad scores and more data
The Google ad diagnosis tool is currently down after showing data it should not have been showing. Google is investigating the...
Product card buttons pop up on desktop search
Google Shopping product panel adds for "details", "reviews" and "stores"...
Here’s a new script to find the best text for new ads using an n-gram analysis
This script analyzes the performance of commonly found word sequences to deliver additional insights about historical ad...
Google tests ads in Assistant results
With the Assistant now on a billion devices, the move was inevitable....
Death of the keyword: What it is (and is not) for retail
Are keywords dead, or slowly dying? Columnist Andy Taylor believes that's up to Google as it controls keeping keyword negatives...
For retail advertisers, Shopping ads continue to overshadow text ads
Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants' search advertising strategies....
Bing Ads multiple language targeting: What you need to know
There are important nuances to ensuring your ads reach users in the languages they...
Reboot your text ads with this toolkit evaluation
During SMX West, Sean Murphy and Mark Irvine offered insights and best practices on how to customize ad experiences that work best for...
Manufacturer center initiatives are a promising start for 2019 Google updates
New features give manufacturers valuable search query and competitor insights, as well as new product information to highlight in Google...
12 leading call analytics vendors profiled
The flood of mobile calls to U.S. businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing...
Pixel problems: Troubleshooting your paid media tracking implementation
Here are tips to avoid tracking problems with GoogleAds and BingAds by carefully managing tags and also learn to identify solutions for some...
5 takeaways from Google’s Q4 2018 earnings for search marketers
Google executives discussed search experience, campaign, device and performance updates on Monday's earnings call....
How to keep PPC accounts healthy when using automation
Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC....
Bing doesn’t show ads for queries around Super Bowl commercials, while Google does
Were you interested in driving online traffic to your Super Bowl ad campaign? If you tried to do it on Bing, you were out of luck again this...
Tips on testing responsive search ads
Are the additional characters or RSAs generating better results or more...
Quora adds search-like keyword targeting, Auction Insights for advertisers
Keyword targeting offers the intent targeting of search and can be more granular than topic targeting. Auction Insights offer competitive...
Agencies say search, social spend will rise, but increases target 5 platforms
While Amazon and LinkedIn cracked the top five, our survey finds second-tier platforms are much less likely to see spending increases in the...