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Google Ads Editor version 2.6 launches with 8 new features
The new features have been rolled out to help advertisers create more effective ad campaigns and measure performance more easily.
Google addresses third-party cookie deprecation concerns: ‘It’s time to move’
Dan Taylor, Google's vice president of Global Advertising Strategies, is urging advertisers to act now.
Google Ads will automatically start pausing ad groups with low activity
Advertisers will have the option to unpause cad groups but are advised only to do so if they expect impressions in the coming weeks.
TikTok launches monthly trends round-up series, including content tips
TikTok's Trends Digest will advise brands and creators on tapping into trends to boost engagement.
Google says Performance Max ‘intentionally’ doesn’t show channel-specific KPIs
Advertisers are raising concerns about Google's lack of transparency around PMax performance data
Google pilots new PPC ad format
Advertisers are criticizing the lack of information about this new ad format, making it difficult to measure campaign performance.
How Google Search Generative Experience is impacting ads
A new study looks into how SGE impacts different ad types as well as ad placement within Google's SERPs.
Becoming a world-class PPC ad buyer: 8 key lessons
Master the art of profitable ad buying. Learn insider strategies to deliver high-performing campaigns consistently.
How to reach new audiences with multi-platform search advertising
Expand your paid search strategy across TikTok, Pinterest, YouTube, Reddit and Instagram to reach more customers and build your pipeline.
This day in search marketing history: February 29
Spreading Santorum drops on Google, plus: Bing artificially increases market share, local mobile search in apps, Susan Wojcicki and more.
YouTube expands free editing app to 13 new markets
YouTube Create can be used to edit Shorts or longer videos, add soundtracks, captions, and more, directly from your phone.
Google faces $2.27 billion lawsuit by publishers over advertising practices
A group of 32 publishers in Europe filed the lawsuit, alleging Google's advertising practices have caused them financial losses.
Google Analytics 4 launches default Google Ads report
The new report, which was available in Universal Analytics, is now located within the performance reporting section of your GA4 account.
WalkerOS: A data collection alternative to gtag.js
Should you replace Google's gtag.js with an open source alternative like walkerOS? Explore the use cases, benefits and potential drawbacks.
Google unveils major Search Partner Network update as it removes opt-out option
Google is offering advertisers increased insights and control over ad placement within the SPN, In light of a critical Adalytics report.
Reminder – Google is enforcing stricter rules for consumer finance ad targeting
Take action now to ensure your personalized ads don't violate Google's updated policy.
37 key questions to ask when evaluating digital marketing agencies
Essential questions to evaluate digital agencies on auditing, performance, team structure and capabilities during selection.
Google: Apple rejected Microsoft Bing deal over quality and advertising worries
Microsoft claims Google, which pays Apple up to $19 billion a year to be the default search engine on its products, blocked the sale.
Google: Don’t punish us for our success in Search
Google claims the U.S. Government is trying to penalize it for being successful in a post-trial brief submitted to a DC Judge.
Google investigating Local Services Ads bug
Google Ads is working on a fix to prevent businesses from appearing in search results for their competitors' names.
LinkedIn publishes actionable steps before third-party cookie deprecation
The platform released a new guide outlining five key steps to take right now to maximize performance in the privacy-first era.
Google Ads API version 16 is launching
The updated Google Ads offers new capabilities and features to help track campaign performance more efficiently.
Instagram expands Creator Marketplace to help brands find creators for ads
The feature will be introduced to eight new markets in the coming weeks.
Google Ads’ ‘pushes’ Performance Max with new Call To Action
When setting up a new campaign in Google Ads, you may notice that the PMax card is not only bigger but also has a new 'recently used' label.
Google Analytics 4 updates Advertising workspace to simplify reporting
GA4 is introducing two dedicated spaces – one for marketers to track and analyze campaigns, and another for behavioral insights.
Google updates Performance Max – integrates Gemini
Advertisers can use the new features to enhance the quality of ad creatives and improve the optimization.
Location targeting in Google Ads: Balancing automation and control
Learn when to let Google's algorithms determine location targeting vs. setting specific geo-targets based on key considerations.
Pinterest launches cooking series with shoppable experience
Viewers of the six-part show can use an on-screen QR code to access a Pinterest board featuring shoppable Pins.
Instagram pilots background editing tool and in-stream ordering
Backdrop lets creators experiment with backgrounds, while 'Get Orders' is a simple, cost-effective way to boost sales.
Google Ads offering businesses free consultations through Gmail pop-ups
Advertisers are concerned that the pop-up notifications within Gmail could cause confusion among their clients.
Who won: Measuring the most effective Super Bowl 2024 Ads
Learn the top Super Bowl ads according to metrics like emotional impact, brand awareness, and engaged-view conversions.
YouTube Analytics now shows top-earning Shorts, Videos on Demand, and Lives
Creators can utilize this data to make informed decisions about how to best optimize future content.
Google Ads finally resolves ‘Confusing Ad Text’ issue for most users
Users still impacted are advised by Google to upload new assets or edit existing assets using a different label.
X’s surge in traffic for advertisers is fake, report claims
More than 75% of traffic to X advertiser websites has been identified as bots and fake users in a report.
Walmart is buying TV maker Vizio to boost ad revenue
The $2.3 billion deal will offer Walmart advertisers more ways to connect with potential customers.
Google Analytics 4 users report data gaps in reports
Users claim data is missing in User Acquisition and Traffic Acquisition reports, specifically for dates before September 6.
Will traffic from search engines fall 25% by 2026?
Gartner is predicting that users will seek answers from generative AI tools like ChatGPT and Claude rather than Google Search.
Google unveils Merchant Center updates to improve delivery times
Google will start applying minimum and maximum attributes for processing time across Shopping ads and free listings.
80% of influencers fail to disclose advertising content, putting brands at risk
When influencers fail to properly label paid content, both the influencer and the brands they are promoting may be violating the law.
Snap unveils enhanced campaign insights for ROAS
The social media app is teaming up with Fospha, allowing advertisers to measure ad impact and effectiveness more efficiently.