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For video ads, longer is better
On average, brands saw up to 50% higher conversions with longer videos compared to shorter ones.
4 new Google Performance Max features are coming soon
The new features can help advertisers optimize their budget across channels in real-time and adapt to fast-changing consumer trends.
This day in search marketing history: February 23
Google penalizes Natural News, plus: Google AdSense separates YouTube earnings, BrightEdge acquires Oncrawl, florist war on AdWords and more.
Musk gave engineers one week to make Twitter’s ad targeting work like Google
The chaos continues at Twitter with more layoffs, ridiculous deadlines, and uncertainty about the platform's future.
3 ways to stay on top of PPC performance
A holistic monitoring plan is key to paid search success. Stay ahead with automated reports, custom dashboards and performance alerts.
This day in search marketing history: February 22
Google page experience update for desktop rolls out, plus: Google’s Pirate Update impact, Google Shopping experience scorecard and more.
Microsoft and NVIDIA announce a new partnership
The agreement was announced today at a Microsoft press conference in Brussels, Belgium.
Bing limits chat sessions as OpenAI founder says AI tools are ‘somewhat broken’
Following multiple reports of its chatbot getting confused, Microsoft caps how many questions users can ask per session and day.
Amazon’s share of seller revenue is now 50%
Recent changes, including higher fulfillment fees and mandatory advertising expenses, have resulted in increased costs for sellers.
PPC management checklist: Daily, weekly and monthly reviews
Paid search accounts can go sideways without regular monitoring. Here's a simplified PPC checklist for successful campaign management.
This day in search marketing history: February 21
Google Search Console sends alerts for big drops in clicks, plus: CTR myth resurfaces, poor grammar and typos impact Bing rankings and more.
Meta is bringing the blue verification badge to Facebook and Instagram
Previously the blue checkmark was reserved for public figures such as lawmakers, actors, musicians, sports athletes and journalists.
Call tracking: What it is and how it works
Here's the lowdown on call tracking, its role in marketing attribution, and how it can help brands succeed online.
This day in search marketing history: February 20
Google stops supporting meta news keywords tag, plus: Google Ads tweaks mobile speed score algorithm, Voluntary Code of Practice and more
This day in search marketing history: February 19
Google removes right sidebar ads, plus: Bing Webmaster tools refresh, YMYL ranking weights, hreflang notifications and more.
This day in search marketing history: February 18
Yahoo stops using Google search, plus: Core Web Vitals, RSAs become default, Google Shopping Campaigns For PLAs and more.
Microsoft proposes AI ads in Bing
Microsoft has not provided a timeline for when brands will be able to directly purchase ads within the chatbot.
This day in search marketing history: February 17
Microsoft introduces the Bing Network, plus: Standard Shopping campaigns, Google Panda eats Demand Media, Google Social Search and more.
Ads for cannabis are now allowed on Twitter
Twitter stated in a blog post that they have "high expectations" for the impact that this change will have on the cannabis industry.
This day in search marketing history: February 16
Google says avoid link building, plus: Conductor buys ContentKing, Google shows less than 10 results, Forbes paid links, and more.
Ex-Googler: Ad revenue is hiding Google’s fundamental problems
Ex-Google CEO Larry Page once warned that incrementalism leads to irrelevance. Is that what we're seeing now at Google?
3 new Google Analytics 4 updates
Google announced the new updates today in their Analytics Help center.
If your Google ads are disapproved, don’t panic just yet
Google says the issue has been identified and a fix is rolling out.
Understanding the key differences between the top video game ad networks and exchanges
The two distinct platforms allow publishers to monetize their game content and enable advertisers to reach their desired target audience.
Google is testing ways to allow Android apps to track you, but not really
The beta is the culmination of several years of work aimed at overhauling the online industry and making it more difficult for companies to exploit users' data.
How to create an effective Facebook advertising campaign in 2023
Learn what changes affect marketers in the Facebook ads platform, how to set up a winning campaign, and tips for testing your ads.
This day in search marketing history: February 15
Google explains how to hire an SEO, plus: mass search ad disapprovals, Marin IPO, Google blurs paid and unpaid results (again) and more.
Instagram is ending its live shopping feature in March
The app will shift its focus to ads instead.
Meta aims to increase transparency in ad targeting for Facebook and Instagram users
You can now access Ads Preferences from additional pages in the “Why am I seeing this ad?” tool.
Why Performance Max for lead generation often fails and how to make it work
Getting Performance Max to work for lead generation programs without offline conversion data is very hard. Learn what you can do here.
This day in search marketing history: February 14
Google Webmaster Tools comes out of beta, plus: Chrome's personal blocklist, AdWords video ads and quality score updates and more
PPC prioritization: Knowing where to focus efforts to make the biggest impact
Learn how to refocus your time and energy on the most important facets of PPC management right now and in the future.
This day in search marketing history: February 13
Google AMP stories launch, plus: unconfirmed algorithm updates, faceted navigation and infinite scroll, AdWords display URL policy and more.
This day in search marketing history: February 12
Google penalizes JCPenney for link scheme, plus: Google SEO certifications, Automated Bidding overhaul, canonical tag announced and more.
This day in search marketing history: February 11
Yahoo officially rejects Microsoft, plus: passage ranking goes live, Google's SEO consulting services, Google Japan's link penalty and more.
New updates to Google’s gambling and games policy
Advertisers must apply for and be approved by Google to run gambling ads.
Want to speak at SMX Advanced? Now’s the time to submit your session ideas
SMX Advanced returns June 13-14. Learn what we’re looking for in session pitches, and how to submit a compelling session proposal.
3 search misconceptions about affiliate marketing debunked
Learn how affiliate can help search marketers gain market share and drive incremental – and profitable – growth in a tough economic climate.
This day in search marketing history: February 10
Google refreshes Page Layout Algorithm, plus: Google's ads impact on advertisers, poor grammar, Google Buzz reaction and more
TikTok enhances organic content reach with improved ‘Promote’ features
Promote campaigns were originally launched in 2021 and optimized for video views, site visits, and follows.