PPC
Search Engine Land is your source for PPC news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Dig deeper into PPC:
TikTok enters the search ad market, challenging Google and Microsoft
Some advertisers are skeptical that TikTok has the appropriate brand safety guardrails in place for its search ads product.
This day in search marketing history: March 9
Google's Fred update, plus: people also ask, personalization, Google puts bad merchants on notice and more.
Why a Google search revolution never happened
Google had a 'revolutionary' chatbot ready two years ago. Now, it's slowly rushing to put AI into more products. What happened?
Maximizing your website tracking with Google’s Tag coverage summary
Your "Tag coverage" summary can report on up to 10,000 pages.
YouTube overlay ads are going away
From April 6, 2023, creators will no longer be able to activate or add “Overlay ads” from within YouTube Studio when accessing monetization options.
This day in search marketing history: March 8
RIP Google PageRank score, plus: member of SEO community killed in Ukraine, Google's Full Coverage feature, Google penalizes itself, and more.
TikTok introduces a “Series” feature enabling creators to sell premium episodes
Each individual Series can include up to 80 videos, each up to 20 minutes long.
Google expands Local Service Ads to more than 70 new businesses
The new categories include education, people care, pet care, wellness and health care.
What is SEM – Search Engine Marketing?
Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on.
Google announces Performance Max for travel goals
The new ads will be available globally over the next few weeks.
How to dial in your ad messaging in an automated marketing world
Automation has leveled much of the PPC playing field. Here's how to differentiate your paid search and social campaigns with great messaging.
Code-free custom conversion, and 5 other new Microsoft Ads updates
The new features aim to increase efficiency and help advertisers better target their campaigns.
This day in search marketing history: March 7
Landing page load time added to Google Quality Score, plus: Broad Core Algorithm Updates, bogus Domain Authority pitches, and more.
‘Link in bio’ platforms: Which is best for SEO?
Some people treat link-in-bio pages as website replacements. But are they good for ranking in search engines? Find out here.
This day in search marketing history: March 6
Google Webmaster Tools adds user administration, plus: no click search study, Trusted Stores program shuttering and more.
This day in search marketing history: March 5
Google confirms Vince Update, plus: mobile-first indexing, webspam, Google adds page load time to Quality Score algorithm and more.
This day in search marketing history: March 4
Sheryl Sandberg leaves Google for Facebook, plus: new GA4 homepage, Wikipedia turns PPC into SEM, goodbye Scroogled and more.
Pinterest is experimenting a new premium video ad format
The ads are available for purchase in 24-hour increments, with an option to schedule them consecutively for an extended period.
3 new changes to the Google Ads dashboard
Google will assess the impact of the changes based on user feedback before deciding whether to implement them more widely.
This day in search marketing history: March 3
Google Panda name revealed, plus: desktop page experience update completes rollout, Interflora gets its Google rankings back and more.
Biden approved to decide fate of TikTok as US ban nears
The recent spy balloon incident could be a tipping point in the strained relationship between the US and China, leading to the US government taking action due to security concerns.
New Analytics user access management changes in Google Ads
The new cross-product access management tool will allow easy creation and application of audiences from GA4 to Google Ads.
Sponsored White Papers & Webinars
2023 digital marketing salary guide & hiring trends report
The way companies evaluate and set salaries is evolving. Get the digital marketing salary benchmarks business leaders and job seekers need as they plan for success.
This day in search marketing history: March 2
Happy 28th birthday, Yahoo!, plus: Semrush plans IPO, click to call ads, Google's About 260 problem, Steve Ballmer yelling at SMX and more.
Level up your video game ad strategy: A guide to measuring success
Game on: Understanding what KPIs to focus on for a successful video game ad campaign.
How to set up Google Analytics 4 using Google Tag Manager
Save time, avoid editing code and easily create custom events by configuring your analytics setup via GTM.
2 new Google ad network policy updates
Violations of these policies will be met with a warning 7 days before account suspension.
How to transition away from Google Ads similar audience segments
Learn how to maintain or improve your performance in Google Ads and prepare for the removal of these high-quality audiences.
This day in search marketing history: March 1
Google publishes Search quality rating guidelines, plus: Ginny Marvin joins Google, AdWords Price Extensions, click fraud and more.
Last call for Google Ads API v11
Developers using v11 need to migrate to a newer version to ensure API access is unaffected
3 ways Google ensures safe online shopping
Looking for badges is one way shoppers can verify the validity of your store or listing.
5 tips for capturing more enterprise-level leads with B2B search
Learn how your PPC campaigns can reach more B2B enterprise customers with the right content, tracking and measurement tactics.
This day in search marketing history: February 28
R.I.P., DMOZ, plus: Multifaceted featured snippets, Google's non-answer on CTR, voice search ranking factors and more.
Google launched 2 new asset creation and customer acquisition tools
The new tools were announced today during Google's Search Ads Week
This day in search marketing history: February 27
Google Panda Update 3.3 and Venice, plus: GSC domain properties, Google Scraper Report, XML sitemaps change and more.
This day in search marketing history: February 26
Google expands mobile-friendliness for ranking, plus: mobile-first indexing, AdWords Flexible Conversion Counting, Google Panda and more.
This day in search marketing history: February 25
SEOs upset over Google featured snippets, plus: Google's red Slow label, Google Panda fallout, PageRank 301 redirect dilution myth and more.
This day in search marketing history: February 24
Google unleashes the Panda update, plus: E-A-T patent, AMP Top Stories, Overstock's Google penalty, optimize by conversions and more
Leveraging TikTok’s ad content to get valuable insights on top-performing products
Browse the tool for inspiration or to compare against your own campaigns.
Microsoft Advertising unveils Lodging solutions, and adds 11 new Google import markets for Smart campaigns
The updates should provide improved campaign performance and the ability to reach a wider audience.