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Get a head start testing these new features, but be wary of Google's advice to make changes "a few days leading up to peak holiday periods."
The best thing an agency can do is to fire clients regularly. Here's how to tell it's time to let go of clients who are no longer a good fit.
In what they call "journey ads," Uber is planning to start rolling out ads to its riders based on their travel history and their geographic locations.
The new privacy controls allow users to see more ads they're interested in, less of what they aren't, and expanded control for sensitive categories.
Establish proactive communication with your agency clients this Q4. Follow these tips to get better alignment on marketing goals and KPIs.