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  • Latest

How deep learning can reduce bias in advertising

Algorithms, especially those that utilize deep learning in some manner, are notorious for being opaque. To be clear, this means that when you...

Sponsored Content: Cognitiv | Dec 4, 2019 at 7:30 am ET

Senate bill seeks to compel tech giants to offer ‘unfiltered’ versions of their content

The 'Filter Bubble Transparency Act' would apply to websites and mobile apps....

Greg Sterling | Nov 6, 2019 at 8:52 am ET

Build a sound foundation to scale your Facebook campaigns

SMX East speaker Zenia Johnson outlines two top priorities for Facebook CBO: account structure and...

Zenia Johnson | Oct 29, 2019 at 2:05 pm ET

 

Facebook opens search ads to all advertisers

Ad placement will include Facebook News Feed and Marketplace search results....

Amy Gesenhues | Oct 18, 2019 at 1:12 pm ET

Facebook’s Campaign Budget Optimization is coming. Are you ready?

The time to start testing CBO is now, says Michelle Morgan of Clix...

Amy Gesenhues | Oct 17, 2019 at 2:11 pm ET

3 ways to take back control from PPC automations

When Google and the engines automate PPC tasks, you can still remain in control with "automation...

Sponsored Content: Optmyzr | Oct 15, 2019 at 7:30 am ET

How to track traffic quality and boost conversions

Traffic quality is a key aspect of driving...

Sponsored Content: Finteza | Sep 19, 2019 at 7:30 am ET

Breaking loyalty silos

Can the increasing liquidity of loyalty points enhance member experience but ruin loyalty program finances?...

Sponsored Content: Comarch | Sep 18, 2019 at 7:30 am ET

You can’t advertise that: The big list of prohibited ads across social and search platforms

To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put...

Amy Gesenhues | Sep 17, 2019 at 9:11 am ET

Social listening: what it is, why it matters, and how to do it

What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for...

Sponsored Content: Awario | Sep 17, 2019 at 7:30 am ET

Here’s a script to spice up your Facebook demographics reporting

This script pulls a Facebook demographic report and generates a pyramid chart for age/gender performance...

Daniel Gilbert | Sep 16, 2019 at 8:00 am ET

The 4 optimization techniques from Google you can use with Amazon Ads today

Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice...

Sponsored Content: Optmyzr | Sep 10, 2019 at 7:30 am ET

The third-party browser tracking cookie is dead. What’s next?

Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and martech...

Sponsored Content: Invoca | Jul 23, 2019 at 7:30 am ET

Here’s how e-commerce stores can sell smarter on YouTube, Facebook and Amazon

SMX Advanced speakers Joe Martinez of Clix, Susan Wenograd of AimClear and Danielle Waller of Merkle offer helpful tips for anyone selling...

Michelle Morgan | Jul 17, 2019 at 12:34 pm ET

How to maximize social media traffic to your site

How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet users in...

Sponsored Content: WebCEO | May 28, 2019 at 7:30 am ET

Welcome to the Golden Age of competitive research

One of the largest opportunities we have as PPC marketers is to seize the moment when competitors have stopped paying...

Amanda Farley | May 14, 2019 at 8:00 am ET

7 best social media monitoring tools for any business

People have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water cooler,...

Sponsored Content: Awario | May 14, 2019 at 7:30 am ET

Facebook starts testing ads in search results

The test inventory will be available in Facebook and Marketplace search results....

Amy Gesenhues | Dec 11, 2018 at 3:18 pm ET

Facebook demystifies its search platform, says searches performed off-site don’t factor

The company issued an explainer on how Facebook search works....

Amy Gesenhues | Nov 30, 2018 at 3:15 pm ET

Election 2018: Social media trolls, Google touts search, video ads get ugly

Gone are the days when the internet was simply a tool to learn more about candidates and issues....

Greg Sterling | Nov 6, 2018 at 9:42 am ET
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