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Facebook

Social

Webinar: Benchmark your social media performance for a competitive edge

Get the trends and real-life examples of brands outperforming on social.

Cynthia Ramsaran | May 25, 2022 at 2:33 pm ET

PPC

Spotify, Meta update political ad offerings for 2022 election cycle

New inventory and updated location targeting should help political advertisers during the 2022 U.S. midterm elections.

Greg Finn | May 25, 2022 at 10:02 am ET

SEO

Virtual environment optimization (VEO): The next evolution of SEO?

Are the worlds of virtual reality, augmented reality, the metaverse, commerce and SEO converging? Learn what the latest trends reveal.

Taylor Kurtz | May 10, 2022 at 6:00 am ET

Social

Marketers report Meta bug turning off Facebook ads

Make suer you check your accounts ASAP, since many said their best-performing ads were affected.

Greg Finn | Apr 13, 2022 at 12:13 pm ET

Social

Facebook confirms ‘massive ranking failure’

A bug allowed Facebook posts with nudity, violence, Russian propaganda to appear in users' news feeds.

Danny Goodwin | Mar 31, 2022 at 5:33 pm ET

PPC

How paid search marketers can address brand measurement challenges and grow in their careers

Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.

Corey Patterson | Mar 31, 2022 at 11:16 am ET

Social

Facebook ads ‘Interest Categories’ may be up to 33% inaccurate

But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data.

Greg Finn | Mar 31, 2022 at 8:35 am ET

Social

Facebook warns publishers to avoid ‘watchbait’ tactics

These tactics will result in fewer recommendations, less views and limited ranking. Learn how to avoid what Facebook considers watchbait.

Danny Goodwin | Mar 28, 2022 at 12:01 pm ET

Social

Meta rebrands automated ad products, shopping campaigns coming soon

Meta is consolidating its products into the Meta Advantage suite, which allows advertisers to automate part of a – or an entire – campaign.

Danny Goodwin | Mar 23, 2022 at 10:22 am ET

Social

Instagram product tags rolling out to all U.S. users

Product tagging will make it easy for people to discover and buy your products via Instagram Shopping.

Danny Goodwin | Mar 22, 2022 at 12:52 pm ET

PPC

Platforms that have suspended ads in Russia

In addition to political and economic sanctions, the conflict in Ukraine has prompted many crucial platforms to cut off advertiser access to Russian audiences.

George Nguyen | Mar 8, 2022 at 3:01 pm ET

PPC

Google and Bing halt all ad sales in Russia

The platforms already suspended ads from Russian state media; but, as the conflict in Ukraine intensifies, are now stopping all ads from serving to Russia-based users.

George Nguyen | Mar 4, 2022 at 10:50 am ET

PPC

Facebook is still underreporting iOS web conversions, but not as much as before

The social media company estimates that it is now underreporting conversions by 8% — down from 15% in September 2021.

George Nguyen | Feb 16, 2022 at 12:17 pm ET

Social

Facebook drops ‘News’ from News Feed in rebrand

The News Feed is no more. Facebook says the News Feed will now simply be known as the Feed.

Danny Goodwin | Feb 16, 2022 at 11:12 am ET

PPC

How to win with PPC in a dataless world

There's less data available for PPC marketers, but that doesn't mean it's less actionable. At SMX Next, Sam Tomlinson shows how marketers can make the most of the data they have.

Corey Patterson | Jan 27, 2022 at 2:55 pm ET

Content

How to produce actionable content throughout the marketing funnel

Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content.

Corey Patterson | Jan 26, 2022 at 3:56 pm ET

PPC

Marketers, Google agree that proposed ‘surveillance advertising’ ban goes too far

Legislation like this could be a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms.

Danny Goodwin | Jan 19, 2022 at 2:26 pm ET

PPC

Meta will remove targeting options for sensitive topics on January 19

Campaigns can continue to deliver to impacted targeting options until March 17, 2022.

George Nguyen | Jan 3, 2022 at 12:47 pm ET

PPC

PPC 2021 in review: Privacy and automation force advertisers to adapt

From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.

George Nguyen | Dec 23, 2021 at 3:20 pm ET

PPC

Demographic audiences double the reach of narrow interest audiences, Facebook says

However, both strategies perform similarly when reach is comparable.

George Nguyen | Dec 1, 2021 at 12:20 pm ET
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