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Brands can use Collaborative Ads to reach high-intent shoppers while driving traffic and sales to their retail partners site, app or store.
Instagram seems to be going through an identity crisis as it shifts from a photo-sharing platform to shopping, and now focusing more on video.
Managing multiple ad platforms can be overwhelming for advertisers, but Microsoft plans on changing that with its new Multi-platform feature.
With new ways to hide posts, brands will need to rethink what types of content they publish if they expect to remain in front of users.
Lookalike audiences aren't dead yet. Even with iOS14 changes, the right seed list can help drive interest, engagement, and conversions.
Facebook posts from friends, pages, groups will live in Feeds. Home will become a discovery engine, fueled by engagement and context.
Learn how you can predict traffic changes and forecast when periods of stagnation or negative growth are to be expected.