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  • Latest

Facebook starts testing ads in search results

The test inventory will be available in Facebook and Marketplace search results....

Amy Gesenhues | Dec 11, 2018 at 3:18 pm ET

Facebook demystifies its search platform, says searches performed off-site don’t factor

The company issued an explainer on how Facebook search works....

Amy Gesenhues | Nov 30, 2018 at 3:15 pm ET

Election 2018: Social media trolls, Google touts search, video ads get ugly

Gone are the days when the internet was simply a tool to learn more about candidates and issues....

Greg Sterling | Nov 6, 2018 at 9:42 am ET

6 of the best social listening tools for 2019

In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s...

Sponsored Content: Awario | Oct 23, 2018 at 7:30 am ET

When Facebook went down, direct traffic to news sites went up

Facebook users turned to Google search or went directly to publishers....

Greg Sterling | Sep 24, 2018 at 10:14 am ET

How to reach consumers while protecting their privacy

The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape...

Sponsored Content: Valassis Digital | Jul 16, 2018 at 7:30 am ET

How to take advantage of strategic PPC audience targeting

Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more...

Amy Bishop | Jun 25, 2018 at 11:25 am ET

Should you keep your best content on your site or send it away?

Contributor Julie Joyce looks at the pros and cons of keeping content on your site versus sending it...

Julie Joyce | Jun 19, 2018 at 10:44 am ET

How social networks usurp Google’s local search dominance

Google may dominate most results, but not local search. Contributor Wesley Young looks at how Facebook and other social networks take a...

Wesley Young | Jun 18, 2018 at 3:32 pm ET

Finally! The 800 million ways Facebook gets serious about local business

Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace,...

Adam Dorfman | Jun 13, 2018 at 9:20 am ET

Search and direct mobile navigation surpass Facebook as traffic referrers

The shift is likely the result of Facebook algorithm changes, but other factors may also be at work....

Greg Sterling | May 30, 2018 at 10:24 am ET

Google rolls out new ID requirements for US political ads

Due to increased scrutiny of how these ads affect users and voters, company says more transparency intiatives are to...

Robin Kurzer | May 4, 2018 at 12:26 pm ET

Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us

A brief history of the many privacy disasters at the world's dominant social media platform, and what the most recent data exposure means for...

Michelle Robbins | Apr 12, 2018 at 3:30 pm ET

Does Cambridge Analytica have your info? Here’s how to check

Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app...

Amy Gesenhues | Apr 10, 2018 at 12:45 pm ET

5 conversion boosters to optimize your PPC campaigns

Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences...

Sponsored Content: Acquisio | Mar 12, 2018 at 7:30 am ET

7 marketing and promotion tactics to get your content discovered

Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and...

Kristopher Jones | Mar 9, 2018 at 2:46 pm ET

30 questions to ask that so-called PPC ‘expert’ before hiring him/her

Just say no to the expert if he/she can't answer the following 30 PPC, content and remarketing questions, says contributor John Lincoln. ...

John E Lincoln | Mar 6, 2018 at 11:25 am ET

Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits

According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over...

Amy Gesenhues | Feb 23, 2018 at 9:30 am ET

Google’s growth in online local reviews continues to dominate, but…

Contributor Jamie Pitman shows us why we should keep an eye on TripAdvisor and Facebook when trying to increase online...

Jamie Pitman | Feb 21, 2018 at 11:47 am ET

Federal Election Commission proposal toughens political ads disclosure rules

The rule would bring traditional media disclosure requirements to digital ads....

Greg Sterling | Feb 16, 2018 at 9:46 am ET
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