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4 new Instagram ad surfaces and tools
New ad features and tools could be a good thing for advertisers and brands, but users could grow tired of constant promotions.
5 new updates to Meta call ads
Brands and advertisers who use Meta for lead generation will have new ways to engage with the customers looking for their product or service.
Facebook introduces Collaborative Ads for local delivery
Brands can use Collaborative Ads to reach high-intent shoppers while driving traffic and sales to their retail partners site, app or store.
How to approach B2B advertising during a challenging Q4
Here are some recommendations for managing channel mix, budgeting and KPIs this Q4, given a strange and thorny landscape.
Instagram is testing a “Gifts” monetization feature for creators
The new creator monetization tool could replace Meta's $1 Billion creator fund that's set to end this year.
Instagram is cutting back on its shopping features
Instagram seems to be going through an identity crisis as it shifts from a photo-sharing platform to shopping, and now focusing more on video.
New Microsoft feature lets you run ads on Google, Facebook, Instagram
Managing multiple ad platforms can be overwhelming for advertisers, but Microsoft plans on changing that with its new Multi-platform feature.
Instagram is testing 2 new ways to control your feed
With new ways to hide posts, brands will need to rethink what types of content they publish if they expect to remain in front of users.
Webinar: What ad channels work best for your brand?
Decide whether the newest trend is worth investing the time and effort to help you reach your target audience.
Using lookalike audiences to reverse the marketing funnel and generate quality leads
Lookalike audiences aren't dead yet. Even with iOS14 changes, the right seed list can help drive interest, engagement, and conversions.
The Facebook live shopping feature is going away
Live shopping allowed brands to connect with buyers, but Facebook thinks there's more value in short-form videos and is shifting it's focus to Reels.
New Instagram videos under 15 minutes will automatically become Reels
Instagram is pushing Reels by launching new tools to make creating and editing videos easier.
Facebook Home tab to show more content recommendations
Facebook posts from friends, pages, groups will live in Feeds. Home will become a discovery engine, fueled by engagement and context.
New searchable Instagram map gives visibility to local businesses
Instagram making it easier for users to discover restaurants, cafes, hotels and other local businesses.
Instagram announces payments in chat
Sellers can send payment requests through the IG chat feature, allowing both parties to communicate and track orders.
Instagram Subscriptions test adds 3 new features
The new features are now available to thousands of creators and will give them the ability to provide exclusive content to paid subscribers.
4 Facebook app strategies to reduce costs
Use these proven Facebook app strategies to effectively reduce cost, grow business and reach your target audience.
Forecasting web traffic using Google Analytics and Facebook Prophet
Learn how you can predict traffic changes and forecast when periods of stagnation or negative growth are to be expected.
Facebook testing new sidebar, channels for groups
The new features aim to make it easier for users to find and participate in group discussions, events, and experiences.
Meta unveils new policy to fight fake reviews
Those that violate Meta's Community Feedback Policy could lose access to all of Meta's products or features temporarily or permanently.