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Google Shopping Ads

PPC

Google launches automated vehicle ads

This new format uses vehicle data feeds in Google Merchant Center to match users’ searches with ads.

George Nguyen | Mar 11, 2022 at 12:11 pm ET

Commerce

Google Merchant Center adds short title option for smaller ad placements

Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.

George Nguyen | Feb 21, 2022 at 12:48 pm ET

PPC

Google confirms Standard Shopping campaigns will remain available

This will come as a relief to advertisers that still rely on Standard Shopping’s manual controls and capabilities — especially as Google Ads continues to release more automated products.

George Nguyen | Feb 17, 2022 at 5:43 pm ET

Commerce

How marketers can best optimize their Google Shopping ads

Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers' shopping experiences.

Corey Patterson | Feb 3, 2022 at 3:20 pm ET

PPC

Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September

Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.

George Nguyen | Jan 27, 2022 at 9:00 am ET

Commerce

Google adds PrestaShop to list of e-commerce integrations

Google now has shopping integrations for retailers on Shopify, WooCommerce, GoDaddy, Square, BigCommerce and PrestaShop.

George Nguyen | Dec 2, 2021 at 9:34 am ET

Commerce

Google Merchant Center shows relative visibility, page overlap rate, higher position rate metrics

The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.

George Nguyen | Nov 30, 2021 at 3:21 pm ET

Commerce

Google Merchant Center now automatically displays badge eligibility for products

Merchants no longer have to manually figure out which badge is being applied to each of their items.

George Nguyen | Nov 29, 2021 at 10:15 am ET

PPC

Google now allows the sale of medical tests kits

New Google Merchant Center policy now allows you to list your at-home results or lab results and over-the-counter test kits in both free and paid Google Shopping.

Barry Schwartz | Nov 15, 2021 at 9:06 am ET

PPC

Google Ads shopping ads bug results in huge CPC spike; issue now resolved

The bug was between 6pm PST on Friday Nov 12 through 3am PST Saturday, Nov 13.

Barry Schwartz | Nov 13, 2021 at 6:20 pm ET

PPC

Google rolls out product feed support to more video campaign types

Brands can now make any Video campaign more shoppable without having to create a separate Trueview for shopping campaign.

George Nguyen | Nov 12, 2021 at 1:47 pm ET

SEO

Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites

How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year.

George Nguyen | Nov 1, 2021 at 4:57 pm ET

Commerce

Google introduces new ‘Deals’ features for the Shopping tab and Merchant Center

The company is expanding areas in its search results where deals can appear and making it easier for smaller retailers to showcase their promotions.

George Nguyen | Oct 29, 2021 at 11:35 am ET

Commerce

Google extends its shopping integrations to include BigCommerce

Google now has integrations to show free product listings for GoDaddy, Shopify, Square, WooCommerce and BigCommerce merchants.

George Nguyen | Oct 21, 2021 at 9:43 am ET

PPC

How infinite scroll will affect your ad metrics; Monday’s daily brief

Plus, we’re all hackers now!

Carolyn Lyden | Oct 18, 2021 at 10:00 am ET

PPC

What does Google’s infinite scroll on mobile mean for advertisers?

Advertisers may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads.

Carolyn Lyden | Oct 15, 2021 at 9:50 am ET

Google

Coloring the black box: a new look at managing Smart Shopping campaigns

From actionables to high-quality PPC management

Sponsored Content: Adchieve | Aug 26, 2021 at 7:00 am ET

Amazon Advertising

Google Shopping issues in the UK lead to sharp KPI declines

If your accounts or campaigns have been affected by this issue, it's critical to communicate to clients and stakeholders that this change is a glitch in their metrics, and not indicative of other issues.

Carolyn Lyden | Aug 24, 2021 at 8:49 am ET

Google Shopping

Advanced techniques for driving conversions in Google Shopping campaigns

Conversion rate is a great indicator of the relevance of your product to the search terms it appears for.

Digital Marketing Depot | Aug 12, 2021 at 1:39 pm ET

Amazon

Google’s local ads tips for the back-to-school shopping season

More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.

George Nguyen | Jul 30, 2021 at 11:29 am ET
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