3 new Google Discovery ads features
Some brands are recording a 94% increase in sales from prospecting customers, with a 28% year-on-year increase in return on ad spend.
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Some brands are recording a 94% increase in sales from prospecting customers, with a 28% year-on-year increase in return on ad spend.
Looking for badges is one way shoppers can verify the validity of your store or listing.
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
The new features can help you navigate demand, trends and even optimize fluctuating demand during the holiday season.
A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over.
The announcement was made during the annual Search On event and includes several new ways for users to engage with their preferred brands.
The new feed labels will be rolled out over the next couple of weeks and give advertisers more control of their campaigns.
Automatic updates, oh joy! The process begins today to phase out Smart Shopping campaigns for good.
Four Google Ads experts give their thoughts on the recent Google Marketing Live event and how it may impact your ad accounts.
A pause attribute lets you temporarily halt ads. Availability dates become required. And Google updates its Unsupported Shopping content.
Google shopping ads combine with organic product listings in a new visual implementation for apparel.
This new format uses vehicle data feeds in Google Merchant Center to match users’ searches with ads.
Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.
This will come as a relief to advertisers that still rely on Standard Shopping’s manual controls and capabilities — especially as Google Ads continues to release more automated products.
Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers' shopping experiences.
Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.
Google now has shopping integrations for retailers on Shopify, WooCommerce, GoDaddy, Square, BigCommerce and PrestaShop.
The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.
Merchants no longer have to manually figure out which badge is being applied to each of their items.
New Google Merchant Center policy now allows you to list your at-home results or lab results and over-the-counter test kits in both free and paid Google Shopping.
The bug was between 6pm PST on Friday Nov 12 through 3am PST Saturday, Nov 13.
Brands can now make any Video campaign more shoppable without having to create a separate Trueview for shopping campaign.
How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year.
The company is expanding areas in its search results where deals can appear and making it easier for smaller retailers to showcase their promotions.
Google now has integrations to show free product listings for GoDaddy, Shopify, Square, WooCommerce and BigCommerce merchants.
Plus, we’re all hackers now!
Advertisers may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads.
From actionables to high-quality PPC management
If your accounts or campaigns have been affected by this issue, it's critical to communicate to clients and stakeholders that this change is a glitch in their metrics, and not indicative of other issues.
Conversion rate is a great indicator of the relevance of your product to the search terms it appears for.
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.
Learn how top retailers have leveraged the rise of Google Shopping in search marketing, driving increased online sales.
Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google.
This Google integration means small retailers on GoDaddy will be able to reach an even wider audience to sell their products and services.
Google Merchant Center has a new policy for Inaccurate availability due to inconsistent availability between the landing page and checkout pages on your website.
The integration with shopping partners like Woocommerce makes it even easier for retail and commerce partners to reach increased audience across Google's properties.
A new method for an automated and structural collection of crawl data.
Retailers on those platforms can more easily show their products for free across Google.
Google announced a number of local ad features at its annual Google Marketing Livestream event.
The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.