3 new Google Discovery ads features
Some brands are recording a 94% increase in sales from prospecting customers, with a 28% year-on-year increase in return on ad spend.
Google Shopping ads
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3 ways Google ensures safe online shopping
Looking for badges is one way shoppers can verify the validity of your store or listing.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
4 new features on the Google Insights page
The new features can help you navigate demand, trends and even optimize fluctuating demand during the holiday season.
Google Ads turns 22: A look back at the biggest changes and advances in search
A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over.
9 new Google search features and tools for shopping
The announcement was made during the annual Search On event and includes several new ways for users to engage with their preferred brands.
Google is now allowing products in all countries to use a single Merchant Center feed
The new feed labels will be rolled out over the next couple of weeks and give advertisers more control of their campaigns.
Google starts automatically upgrading Smart Shopping campaigns to Performance Max
Automatic updates, oh joy! The process begins today to phase out Smart Shopping campaigns for good.
Google Marketing Live 2022: Reactions from the experts
Four Google Ads experts give their thoughts on the recent Google Marketing Live event and how it may impact your ad accounts.
3 Google Merchant Center changes you may have missed
A pause attribute lets you temporarily halt ads. Availability dates become required. And Google updates its Unsupported Shopping content.
Google shopping ads get a ‘swipeable’ makeover
Google shopping ads combine with organic product listings in a new visual implementation for apparel.
Google launches automated vehicle ads
This new format uses vehicle data feeds in Google Merchant Center to match users’ searches with ads.
Google Merchant Center adds short title option for smaller ad placements
Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.
Google confirms Standard Shopping campaigns will remain available
This will come as a relief to advertisers that still rely on Standard Shopping’s manual controls and capabilities — especially as Google Ads continues to release more automated products.
How marketers can best optimize their Google Shopping ads
Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers' shopping experiences.
Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September
Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.
Google adds PrestaShop to list of e-commerce integrations
Google now has shopping integrations for retailers on Shopify, WooCommerce, GoDaddy, Square, BigCommerce and PrestaShop.
Google Merchant Center shows relative visibility, page overlap rate, higher position rate metrics
The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.
Google Merchant Center now automatically displays badge eligibility for products
Merchants no longer have to manually figure out which badge is being applied to each of their items.
Google now allows the sale of medical tests kits
New Google Merchant Center policy now allows you to list your at-home results or lab results and over-the-counter test kits in both free and paid Google Shopping.
Google Ads shopping ads bug results in huge CPC spike; issue now resolved
The bug was between 6pm PST on Friday Nov 12 through 3am PST Saturday, Nov 13.
Google rolls out product feed support to more video campaign types
Brands can now make any Video campaign more shoppable without having to create a separate Trueview for shopping campaign.
Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites
How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year.
Google introduces new ‘Deals’ features for the Shopping tab and Merchant Center
The company is expanding areas in its search results where deals can appear and making it easier for smaller retailers to showcase their promotions.
Google extends its shopping integrations to include BigCommerce
Google now has integrations to show free product listings for GoDaddy, Shopify, Square, WooCommerce and BigCommerce merchants.
How infinite scroll will affect your ad metrics; Monday’s daily brief
Plus, we’re all hackers now!
What does Google’s infinite scroll on mobile mean for advertisers?
Advertisers may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads.
Coloring the black box: a new look at managing Smart Shopping campaigns
From actionables to high-quality PPC management
Google Shopping issues in the UK lead to sharp KPI declines
If your accounts or campaigns have been affected by this issue, it's critical to communicate to clients and stakeholders that this change is a glitch in their metrics, and not indicative of other issues.
Advanced techniques for driving conversions in Google Shopping campaigns
Conversion rate is a great indicator of the relevance of your product to the search terms it appears for.
Google’s local ads tips for the back-to-school shopping season
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.
The rise of Google Shopping in search marketing
Learn how top retailers have leveraged the rise of Google Shopping in search marketing, driving increased online sales.
Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season
Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google.
New GoDaddy integration lets merchants easily show inventory across Google
This Google integration means small retailers on GoDaddy will be able to reach an even wider audience to sell their products and services.
Google may suspend merchant sites that show invalid product availability
Google Merchant Center has a new policy for Inaccurate availability due to inconsistent availability between the landing page and checkout pages on your website.
WooCommerce’s integration with Google Shopping is now live
The integration with shopping partners like Woocommerce makes it even easier for retail and commerce partners to reach increased audience across Google's properties.
Keyword insights for Google Smart Shopping is back
A new method for an automated and structural collection of crawl data.
Google expands its shopping integrations to include retailers on WooCommerce, GoDaddy and Square
Retailers on those platforms can more easily show their products for free across Google.
Google launches new ad formats for local campaigns and pickup later option for local inventory ads
Google announced a number of local ad features at its annual Google Marketing Livestream event.
Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event
The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.