PPC
Google launches automated vehicle ads
This new format uses vehicle data feeds in Google Merchant Center to match users’ searches with ads.
Google Shopping Ads
Commerce
Google Merchant Center adds short title option for smaller ad placements
Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.
PPC
Google confirms Standard Shopping campaigns will remain available
This will come as a relief to advertisers that still rely on Standard Shopping’s manual controls and capabilities — especially as Google Ads continues to release more automated products.
Commerce
How marketers can best optimize their Google Shopping ads
Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers' shopping experiences.
PPC
Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September
Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.
Commerce
Google Merchant Center shows relative visibility, page overlap rate, higher position rate metrics
The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.
Commerce
Google Merchant Center now automatically displays badge eligibility for products
Merchants no longer have to manually figure out which badge is being applied to each of their items.
PPC
Google now allows the sale of medical tests kits
New Google Merchant Center policy now allows you to list your at-home results or lab results and over-the-counter test kits in both free and paid Google Shopping.
PPC
Google Ads shopping ads bug results in huge CPC spike; issue now resolved
The bug was between 6pm PST on Friday Nov 12 through 3am PST Saturday, Nov 13.
PPC
Google rolls out product feed support to more video campaign types
Brands can now make any Video campaign more shoppable without having to create a separate Trueview for shopping campaign.
SEO
Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites
How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year.
Commerce
Google introduces new ‘Deals’ features for the Shopping tab and Merchant Center
The company is expanding areas in its search results where deals can appear and making it easier for smaller retailers to showcase their promotions.
Commerce
Google extends its shopping integrations to include BigCommerce
Google now has integrations to show free product listings for GoDaddy, Shopify, Square, WooCommerce and BigCommerce merchants.
PPC
How infinite scroll will affect your ad metrics; Monday’s daily brief
Plus, we’re all hackers now!
PPC
What does Google’s infinite scroll on mobile mean for advertisers?
Advertisers may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads.
Coloring the black box: a new look at managing Smart Shopping campaigns
From actionables to high-quality PPC management
Amazon Advertising
Google Shopping issues in the UK lead to sharp KPI declines
If your accounts or campaigns have been affected by this issue, it's critical to communicate to clients and stakeholders that this change is a glitch in their metrics, and not indicative of other issues.
Google Shopping
Advanced techniques for driving conversions in Google Shopping campaigns
Conversion rate is a great indicator of the relevance of your product to the search terms it appears for.
Amazon
Google’s local ads tips for the back-to-school shopping season
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.