This new format uses vehicle data feeds in Google Merchant Center to match users’ searches with ads.
Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.
This will come as a relief to advertisers that still rely on Standard Shopping’s manual controls and capabilities — especially as Google Ads continues to release more automated products.
Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers' shopping experiences.
Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.
The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.
New Google Merchant Center policy now allows you to list your at-home results or lab results and over-the-counter test kits in both free and paid Google Shopping.
The company is expanding areas in its search results where deals can appear and making it easier for smaller retailers to showcase their promotions.
If your accounts or campaigns have been affected by this issue, it's critical to communicate to clients and stakeholders that this change is a glitch in their metrics, and not indicative of other issues.
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.