PPC
Leveraging automated bidding strategies for maximum PPC performance
Learn how Google's automated campaign types can be leveraged and how you should think about testing each to garner maximum results.
Microsoft
The latest news about Microsoft services and products that use search technology.
Related Resources: Bing
Microsoft
Microsoft launches Cash back promotions for product ads
The new program aims to increase clicks and conversions for online retailers - but at what cost?
PPC
Microsoft to implement advertiser identity verification
The latest effort aims to protect searchers, publishers, and advertisers from rising threats and attack vectors in a timely maner.
PPC
Search marketers agree: automation the least favorite part of PPC
We asked and you answered. Automation and lack of transparency ring in at number one. Support and clients are a close second.
Microsoft Advertising
Microsoft Bing is building a new retail marketplace
Bing aims to drive a modest $25 million in merchandise sales by the fiscal year 2023.
PPC
Microsoft, AT&T’s Xandr acquisition complete
Microsoft hopes to combine their audience intel and technology with Xandr’s powerful platform of assets.
PPC
Apple Search campaigns shifting to cost-per-tap (CPT) pricing model
Starting this month Apple is shifting their CPM pricing to the more updated cost-per-touch model
PPC
Google: Automatic updates for condition starting June 26
Monitor your merchant feed to ensure your products have been updated correctly once the changes are launched
PPC
Crypto exchange ads now allowed on Microsoft Ads (with pre-approval)
Selected cryptocurrency exchange ads will now be able to run in the US on the Microsoft Advertising Search Network.
PPC
Microsoft Advertising is rolling out Auto-generated remarketing lists and more
A handful of new additions this month will be warmly welcomed by Microsoft advertisers.
PPC
Microsoft Advertising has new certification badges, levels and a new learning center
There are now three different exams you can take within Microsoft Advertising.
PPC
Google, Microsoft report strong search ad revenue growth
Alphabet and Microsoft released earnings last night. Here are the key stats and takeaways for marketers.
PPC
Brands plan to invest more in search in the next 12 months
One in six brands plan to increase their paid search advertising budget over the next year. Here’s why it’s happening.
PPC
Microsoft Advertising extends RSA migration deadline by 60 days
The deadline for the depreciation of expanded text ads in Microsoft Advertising has been pushed back 2 months.
PPC
Mother’s Day 2022: 3 search trends to know
Mother's Day is May 8 in the U.S. Which means if you haven't started planning your PPC campaigns, you're already behind.
PPC
Microsoft Advertising announces open beta for RSA ad customizers
RSA customizers can help to create more dynamic ads that feature more product information in the ad copy without requiring advertisers to manually change the copy.
PPC
How paid search marketers can address brand measurement challenges and grow in their careers
Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.
PPC
Microsoft took down 3 billion ads in 2021
Fake celebrity-endorsed ads, account takeover attempts increased, according to Microsoft's ad safety year in review.
PPC
Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more
The new reporting dashboard is aimed at streamlining workflows by making reports easier to customize and access.