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Microsoft

The latest news about Microsoft services and products that use search technology.

Related Resources: Bing

  • Bing Search
  • Bing Ads
  • Search Engine Land’s Guide To Bing

PPC

Microsoft Advertising is rolling out Auto-generated remarketing lists and more

A handful of new additions this month will be warmly welcomed by Microsoft advertisers.

Greg Finn | May 3, 2022 at 7:00 am ET

PPC

Microsoft Advertising has new certification badges, levels and a new learning center

There are now three different exams you can take within Microsoft Advertising.

Barry Schwartz | May 2, 2022 at 12:49 pm ET

PPC

Microsoft Advertising brings cash back incentives to ads

The company announced several inventive new features during its Elevate 2022 event.

Greg Finn | Apr 29, 2022 at 6:37 am ET

PPC

Google, Microsoft report strong search ad revenue growth

Alphabet and Microsoft released earnings last night. Here are the key stats and takeaways for marketers.

Danny Goodwin | Apr 27, 2022 at 12:33 pm ET

PPC

Brands plan to invest more in search in the next 12 months

One in six brands plan to increase their paid search advertising budget over the next year. Here’s why it’s happening.

Danny Goodwin | Apr 25, 2022 at 10:27 am ET

PPC

Microsoft Advertising extends RSA migration deadline by 60 days

The deadline for the depreciation of expanded text ads in Microsoft Advertising has been pushed back 2 months.

Greg Finn | Apr 20, 2022 at 7:00 am ET

PPC

Mother’s Day 2022: 3 search trends to know

Mother's Day is May 8 in the U.S. Which means if you haven't started planning your PPC campaigns, you're already behind.

Danny Goodwin | Apr 11, 2022 at 7:00 am ET

PPC

Microsoft Advertising announces open beta for RSA ad customizers

RSA customizers can help to create more dynamic ads that feature more product information in the ad copy without requiring advertisers to manually change the copy.

Greg Finn | Apr 5, 2022 at 7:13 am ET

PPC

How paid search marketers can address brand measurement challenges and grow in their careers

Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.

Corey Patterson | Mar 31, 2022 at 11:16 am ET

PPC

Microsoft took down 3 billion ads in 2021

Fake celebrity-endorsed ads, account takeover attempts increased, according to Microsoft's ad safety year in review.

Danny Goodwin | Mar 31, 2022 at 7:00 am ET

PPC

Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more

The new reporting dashboard is aimed at streamlining workflows by making reports easier to customize and access.

George Nguyen | Mar 22, 2022 at 7:00 am ET

PPC

Microsoft’s Automotive Ads get more placements, roll out globally

More placements may help businesses like car dealerships get in front of more potential customers.

George Nguyen | Mar 16, 2022 at 7:00 am ET

PPC

Platforms that have suspended ads in Russia

In addition to political and economic sanctions, the conflict in Ukraine has prompted many crucial platforms to cut off advertiser access to Russian audiences.

George Nguyen | Mar 8, 2022 at 3:01 pm ET

PPC

Microsoft Advertising announces new ad type for service providers

Professional service ads stay consistent with Microsoft Advertising’s formula for vertical-specific formats, leveraging feed data and automation to match offers to searches.

George Nguyen | Mar 7, 2022 at 7:00 am ET

PPC

Google and Bing halt all ad sales in Russia

The platforms already suspended ads from Russian state media; but, as the conflict in Ukraine intensifies, are now stopping all ads from serving to Russia-based users.

George Nguyen | Mar 4, 2022 at 10:50 am ET

PPC

Microsoft Advertising’s Ad Creator extracts site images for use in ads

Ad Creator and its built-in photo editor can help advertisers that don’t have access to a design team save time.

George Nguyen | Mar 4, 2022 at 7:00 am ET

PPC

Microsoft Advertising Editor rolls out support for Microsoft Audience Network campaigns

Previously, advertisers could only manage their Microsoft Audience Network campaigns via the associated interface or an API. Now, they can also manage them offline via the Microsoft Advertising Editor.

George Nguyen | Mar 3, 2022 at 7:00 am ET

PPC

Microsoft Advertising extends Shopping campaigns to more markets

The company also announced global availability of its Marketing with Purpose attributes, a pilot for multi-asset Audience Ads and greater support for Google Import.

George Nguyen | Mar 1, 2022 at 7:00 am ET

PPC

Microsoft Advertising auto-apply recommendations out of beta, advertisers opted in by default

While opting in doesn’t increase your budgets, advertisers should opt out if they don’t want recommendations to apply automatically.

George Nguyen | Feb 22, 2022 at 11:09 am ET

PPC

Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April

Advertisers in sensitive verticals will remain opted out of this change for existing campaigns.

George Nguyen | Feb 22, 2022 at 7:00 am ET
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