Microsoft
The latest news about Microsoft services and products that use search technology.
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Default Search in Chrome Switched to Bing for Office 365 ProPlus users
Microsoft Office 365 ProPlus is bundling a payload that switches default search engine for Chrome and Firefox over to...
Microsoft Advertising to deprecate average position after all
The change brings position reporting in line with Google Ads....
Responsive search ads available globally in all Microsoft Advertising interfaces
Microsoft recommends running up to five ads per ad group, including at least one RSA....
Microsoft Advertising’s PromoteIQ integration for retailers, brands is now in beta
The on-site search product Microsoft Bing for Commerce is also becoming available to...
SEOs must focus on intent research practices in 2020
It is more important than ever to update your research methods since the release of BERT and the evolution of natural language...
The consumer decision journey will drive paid search in 2020
In organic search, you're going to see a push of data directly to search engines instead of relying on them to...
Nine voice search stats to close out 2019
A look back at some of the year's key voice search and virtual assistant metrics. ...
Video: Frédéric Dubut of Bing on core ranking, spam fighting and much more
The Lead PM of Bing’s Core Ranking Team sat down and answered some questions around how Bing Search...
Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote
Customer journeys are getting more complex and less linear, which means it's more imperative than ever for advertisers to understand the...
SMX Advanced Overtime: Your questions answered about webspam and penalties
Bing's Frédéric Dubut and ex-Googler Fili Wiese covered a wide range of questions in Seattle and will be sharing more insights at SMX...
Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate
Perficient Digital ran 5,000 queries on seven devices including Alexa, Cortana, Google Assistant (Home, smartphones) and Siri....
Microsoft search, LinkedIn revenue growth remains slower than a year ago
Cloud helped the company beat expectations with overall revenues of $33.1 billion in the first fiscal quarter of 2020....
Bingbot goes evergreen
Bing will adopt Chromium-based Edge browser to run JavaScript and render...
Shopify Marketing now integrates with Microsoft Advertising
With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce platform....
You can’t advertise that: The big list of prohibited ads across social and search platforms
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put...
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice...
Microsoft opens responsive search ads beta to all advertisers
The automated text ad format is on track to become the new...
Voice assistant usage now at ‘critical mass’ as Google Assistant crowned smartest
Google Assistant scored 93%, Siri 83% and Alexa got 80% of answers right in a recent study....
Microsoft acquires e-commerce advertising vendor PromoteIQ
The sponsored products platform will be a division of Microsoft Advertising....
Bing turns 10: Why it’s been more disruptive than you think
A look back, and ahead, at Microsoft's search...