Microsoft
The latest news about Microsoft services and products that use search technology.
Related Resources: Bing
You can’t advertise that: The big list of prohibited ads across social and search platforms
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put...
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice...
Microsoft opens responsive search ads beta to all advertisers
The automated text ad format is on track to become the new...
Voice assistant usage now at ‘critical mass’ as Google Assistant crowned smartest
Google Assistant scored 93%, Siri 83% and Alexa got 80% of answers right in a recent study....
Microsoft acquires e-commerce advertising vendor PromoteIQ
The sponsored products platform will be a division of Microsoft Advertising....
Bing turns 10: Why it’s been more disruptive than you think
A look back, and ahead, at Microsoft's search...
Just 4% of businesses ‘voice search ready,’ says analysis of nearly 75,000 companies
Are your local SEO and business listing data optimization efforts ready for voice...
LinkedIn taps Bing search data for interest targeting
Advertisers can reach audiences based on business-oriented content they've engaged with on Bing....
Voice gaining on mobile browser as top choice for smartphone-based search
Since 2018, voice has become more users' first choice for mobile...
Client in-housing, competition for talent top digital agency concerns
Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing...
Microsoft seeks more Cortana distribution, deeper integration on Android, iOS
We're heading toward a voice-first world for publishers, retailers and brands....
Why one marketer thinks smart speakers have their work cut out for them
Rebecca Stone, LiveRamp's VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and...
Google Home wins smart speaker IQ test but Siri beats Alexa and Cortana
Alexa had the most noticeable improvement according to the test results, nearly matching Google for general information queries....
Bing teams up with Intent Lab to add deeper AI-powered insights to search
The partnership aims to provide deeper insights to help marketers align their messaging with the customer...
Redesigned iOS Cortana app looks better but adoption challenges remain
Because of a 'structural' disadvantage vs. rivals, Cortana will likely need something more radical to break through....
Cortana loses its chief after only 8 months
Microsoft is an AI leader but Cortana lags its rivals in distribution....
Bing’s ‘Quest for Intelligent Search’ at SMX East
Search has come a long way and, in a keynote talk Wednesday, Christi Olson and Frederic Dubut painted a picture of what the future might hold....
Marketers can now use LinkedIn category data for targeting through Bing search
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the...
Bing votes ‘no’ on political candidate and ballot measure ads
The policy will not likely impact Bing's ad revenue as the search engine reports political ads make up a small portion of its advertising...
How to create the perfect ad with audience targeting
Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture...