Microsoft
The latest news about Microsoft services and products that use search technology.
Related Resources: Bing
Microsoft Clarity, the company’s tool for visualizing user experience, is out of beta
The tool provides site owners with visual heatmaps, session playbacks, filters and metrics to help them improve their user...
Microsoft’s Digital Marketing Center for search and social management adds features, opens beta
The free platform is now open to U.S. small...
Microsoft Advertising adds brand safety with IAS partnership
Audience Network ads will be blocked from pages deemed to have moderate or high brand risk....
Insights to reimagine your holiday 2020 planning
The holiday consumer’s journey starts with search. As the pandemic continues, your brand should be relying on it more than...
Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product...
Call analytics: How they can drive down costs and improve search conversions
With call volume on the rise, these platforms give marketers more ways to connect the digital experience to...
Back to school looks very different this year
For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do...
Microsoft Advertising Editor gets updated with recommendations and campaign-level targeting
The new features are designed to help advertisers with bulk campaign management and optimize...
Apple, Amazon, Google and Facebook set to preview antitrust defenses before Congress
Sure to be a marathon, the hearings could be dramatic or incredibly dull....
Microsoft Advertising offers free stock images for Audience ads
A new partnership with Shutterstock opens up the stock image library to advertisers....
Top EU court blows up data transfer agreement relied on by Google, Facebook, Amazon
Privacy Shield is dead, what now for U.S. brands and marketers doing business in the European...
How brands can operate with purpose and embrace change as businesses move to reopen
To navigate the complex new era of marketing, Sirich said brands need to put people first, focus on responsibility, and embrace...
What’s behind the hype about Customer Data Platforms?
How CDPs aim to solve some of marketers' most vexing...
Video: Christi Olson of Microsoft on audience targeting, syncing with Google and Promote IQ
Christi Olson is the head of Evangelism for Search and Advertising at...
Bing brings visual search to product ads
Currently available for clothing and shoes, users can upload an image or click on a product result to shop for visually similar...
Microsoft launches a free Search and Social campaign management platform for SMBs
Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and Instagram....
Welcome to the Predictive Marketing Era
How to become a nimbler, smarter, more successful PPC marketer in the age of machine learning and...
Here’s how to use the new Microsoft Ads Audience Network Planner
You can expand your reach beyond your Audience Ads campaigns by uncovering more data with the new audience...
Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce...
Why digital commerce marketers shouldn’t ‘go dark’ during COVID [Video]
Keeping up your marketing momentum is more important than ever as shopping habits...