Microsoft
The latest news about Microsoft services and products that use search technology.
Related Resources: Bing
What’s behind the hype about Customer Data Platforms?
How CDPs aim to solve some of marketers' most vexing...
Video: Christi Olson of Microsoft on audience targeting, syncing with Google and Promote IQ
Christi Olson is the head of Evangelism for Search and Advertising at...
Bing brings visual search to product ads
Currently available for clothing and shoes, users can upload an image or click on a product result to shop for visually similar...
Microsoft launches a free Search and Social campaign management platform for SMBs
Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and Instagram....
Digital advertisers, welcome to the Predictive Marketing Era
How to become a nimbler, smarter, more successful PPC marketer in the age of machine learning and...
Here’s how to use the new Microsoft Ads Audience Network Planner
You can expand your reach beyond your Audience Ads campaigns by uncovering more data with the new audience...
Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce...
Why digital commerce marketers shouldn’t ‘go dark’ during COVID [Video]
Keeping up your marketing momentum is more important than ever as shopping habits...
Search insights and shifting consumer behaviors and trends during COVID-19
Here's a look at automotive and retail verticals to shed light on the search trends and shifts in consumer behavior happening right...
Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over....
Why businesses that prioritized martech, data and organization are faring better during COVID [Video]
The struggles of companies without solid data practices are now exacerbated, said Brad Geddes in this clip from Live with Search Engine...
Microsoft: Search, LinkedIn ad revenue took a big hit due to COVID-19
Search advertising grew by just 1% in the third-quarter of fiscal year 2020. That could spell opportunity for some...
Why updating your messaging is the best strategy right now [Video]
‘This works, you should be doing this all the time instead of these hard, shove-it-down-their-throat sales...
Microsoft Advertising UI: What’s new (so far)
Love it or hate it, the double sidebar makes context switching a lot easier as you move between ad accounts or from other search engines....
How working from home has thrown a wrench in campaign targeting [Video]
While working remotely has kept some businesses online, it has also made analytics and cookie data less...
Microsoft Advertising adds cookie-based experiment option
Cookie-based A/B tests will ensure that customers are only shown ads from either your experiment or original...
From the bottom to the top of the funnel, COVID-19 is flipping B2B strategies [Video]
Marketers have an opportunity to try new tactics as clients divert resources to long-term...
COVID-19 upheaval is actually speeding up some PPC campaigns [Video]
Less red tape and shifting priorities have resulted in much shorter buying cycles for some B2B businesses, PPC experts say in this clip from...
Microsoft Advertising adds support for multi-account Google imports
The feature should save advertisers some time when extending their campaigns from Google to Microsoft’s ad...
To push or fetch site content: How Google and Bing diverge [Video]
Former Googler Pedro Dias explains why he thinks pushing content directly to search engines makes sense in this clip from Live with Search...