Microsoft
The latest news about Microsoft services and products that use search technology.
Related Resources: Bing
Video: Frédéric Dubut of Bing on core ranking, spam fighting and much more
The Lead PM of Bing’s Core Ranking Team sat down and answered some questions around how Bing Search...
Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote
Customer journeys are getting more complex and less linear, which means it's more imperative than ever for advertisers to understand the...
SMX Advanced Overtime: Your questions answered about webspam and penalties
Bing's Frédéric Dubut and ex-Googler Fili Wiese covered a wide range of questions in Seattle and will be sharing more insights at SMX...
Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate
Perficient Digital ran 5,000 queries on seven devices including Alexa, Cortana, Google Assistant (Home, smartphones) and Siri....
Microsoft search, LinkedIn revenue growth remains slower than a year ago
Cloud helped the company beat expectations with overall revenues of $33.1 billion in the first fiscal quarter of 2020....
Bingbot goes evergreen
Bing will adopt Chromium-based Edge browser to run JavaScript and render...
Shopify Marketing now integrates with Microsoft Advertising
With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce platform....
You can’t advertise that: The big list of prohibited ads across social and search platforms
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put...
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice...
Microsoft opens responsive search ads beta to all advertisers
The automated text ad format is on track to become the new...
Voice assistant usage now at ‘critical mass’ as Google Assistant crowned smartest
Google Assistant scored 93%, Siri 83% and Alexa got 80% of answers right in a recent study....
Microsoft acquires e-commerce advertising vendor PromoteIQ
The sponsored products platform will be a division of Microsoft Advertising....
Bing turns 10: Why it’s been more disruptive than you think
A look back, and ahead, at Microsoft's search...
Just 4% of businesses ‘voice search ready,’ says analysis of nearly 75,000 companies
Are your local SEO and business listing data optimization efforts ready for voice...
LinkedIn taps Bing search data for interest targeting
Advertisers can reach audiences based on business-oriented content they've engaged with on Bing....
Voice gaining on mobile browser as top choice for smartphone-based search
Since 2018, voice has become more users' first choice for mobile...
Client in-housing, competition for talent top digital agency concerns
Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing...
Microsoft seeks more Cortana distribution, deeper integration on Android, iOS
We're heading toward a voice-first world for publishers, retailers and brands....
Why one marketer thinks smart speakers have their work cut out for them
Rebecca Stone, LiveRamp's VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and...
Google Home wins smart speaker IQ test but Siri beats Alexa and Cortana
Alexa had the most noticeable improvement according to the test results, nearly matching Google for general information queries....