Apple
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What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Social Shorts: Snapchat reach campaigns, Facebook attribution change, TikTok downloads can continue
Snapchat pitches Platform Burst reach option for advertisers Snapchat is floating a new advertising offering called Platform Burst. The idea is to guarantee that “campaigns will reach at least 40% of their target audience 15 times” over a three or five day period, according to Digiday. Platform Burst campaigns can encompass different ad formats across […]
Google gives publishers new content ‘Showcase’ on News, Search, Discover
There are no ad or ranking implications, but Showcase News features will be coming to Search and the Discover feed.
Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features
Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more.
Apple IDFA consent: Roughly 60% of consumers open to allowing tracking
With the right incentives, iOS users might be willing to share data.
InMarket buys NinthDecimal to compete with Foursquare more effectively
The company is positioning itself as an "omnichannel" rather than "location" marketing platform.
Apple Ratings is coming to iOS 14, how disruptive will it be?
The company may use device location to ensure review integrity.
Voice SEO: Different tactics required for Google Assistant, Siri and Alexa
Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms.
See how visits to retail, grocery, workplaces are trending with Google Mobility Reports
How to use Google (and Apple) mobility reports to see how movements have shifted during the pandemic.
Is Apple getting real about search and about to take on Google?
Multiple indicators suggest Apple may be stepping up its search efforts.
Replay: Live with Search Engine Land season wrap-up—COVID and marketing disruption
Search Engine Land editors take a look back at the disruptions over the past few months, how marketers have adapted to the changes, and what the future may hold.
Strange bedfellows Google and Firefox renew their ‘default search’ partnership
Firefox extends 2017 deal with Google as it seeks to diversify revenues.
Facebook launches free ‘paid online events’ for SMBs and others
The new all-in-one tool will be free for at least a year, the company says.
Ad industry groups launch effort to push for addressable media standards
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms.
Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans
TikTok and LinkedIn under one roof? “Microsoft is in talks to acquire TikTok, the Chinese-owned video app, according to a person with knowledge of the discussions, as President Trump said on Friday that he was considering taking steps that would effectively ban the app from the United States,” The New York Times reported Friday. The […]
Apple, Amazon, Google and Facebook set to preview antitrust defenses before Congress
Sure to be a marathon, the hearings could be dramatic or incredibly dull.
How brands can operate with purpose and embrace change as businesses move to reopen
To navigate the complex new era of marketing, Sirich said brands need to put people first, focus on responsibility, and embrace inclusion.
Usage of voice has plateaued — for now
Compared with past growth, 2020 survey data show flat-to-declining usage.
Apple’s Siri gets first major redesign in years
Plus there is a new Apple Translate app that is private and on-device.
Former Google ad boss Ramaswamy to launch new search engine Neeva
Neeva will be subscription based and won't have advertising.
Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce marketplaces.
When silence is not an option: Brands dive in with protest support
74% of consumers agree with the protests, but there's divisiveness about how brands should respond to issues.
The return of retail stores: If you reopen will they come?
Surveys say consumers will be cautious, but foot traffic from Georgia suggests the novelty of offline shopping may lure some people back into stores.
Google’s May 2020 core update was big and broad, search data tools show
This update was an "absolute monster" said Mordy Oberstein from RankRanger.
Advertisers signal glimmers of optimism, start spending again
Despite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase.
What location data can tell us about the COVID-19 pandemic
Tools used for ad analytics can provide enormous social insights and even speed recovery, but they require clear safeguards.
Google intros open testing ads, new asset reporting and more for App campaigns
The slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming months.
More PPC advertisers pause campaigns amid coronavirus upheaval
For many marketers, last week was a tipping point as the U.S. grappled will coronavirus measures.
Yelp to Congress: Don’t investigate Google without looking at search
The reviews site wants to stop Google's "self-preferencing" in the local SERP.
In feature battle with Google, Yelp improves restaurant waitlist functionality
Yelp is trying to stay one step ahead of Google with tools that benefit both consumers and business owners.
Google adds Siri Shortcuts to its iOS apps
Users can tell Siri to ‘search with Google,’ ‘send email’ and more.
Happy 15th birthday to Google Maps, the company’s second most important product
Google updates the app that embodies its commitment to local search.
Apple’s big maps makeover now available across U.S., Europe coming soon
Apple Maps needs a 'breakout' feature. Could that be privacy?
3 Easy steps to complete your annual PPC checkup
Use these techniques to make sure your PPC accounts are in great shape all year long.
Direct site navigation via voice arrives on iOS Bing Search app
The app also has a new look featuring a carousel of common search categories.
The big PPC shifts of 2019 that will shape how we market in 2020
Automation, full-funnel campaigns, shoppable ads and privacy fueled paid search changes in 2019.
The PPC changes that bugged and elated marketers most in 2019: An unscientific poll
Close variants changes and poor customer support topped the list of grievances this year.
Nine voice search stats to close out 2019
A look back at some of the year's key voice search and virtual assistant metrics.
Bing to update BingBot’s user agent
BingBot is getting a new name, just like GoogleBot - are you ready?
3 pitfalls of PPC experiments
Knowing what to test and how to interpret the results based on nuances and oddities of experiments is an important skill for people, not automations.
Google Maps the dominant local search tool, followed by Facebook and Yelp
The average user is on a smartphone at home – and is most likely to visit a business the next day after a local search.