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Dig deeper into Apple search marketing:
Something is off with this morning’s newsletter; Friday’s daily brief
Google Search Console beefs up rich results errors.
Google tackles pollution and competitors with Maps updates; Thursday’s daily brief
Plus, the hallmarks of bad content marketing.
The top 4 data issues campaign managers face and how to solve them
Enable your marketing teams to be agile enough to react to real-time insights.
Fancy like????… why brands should pay attention to TikTok
Plus, Microsoft’s new credit card ads
Social media advertising is getting harder; Monday’s daily brief
Plus, the latest jobs in search marketing
Facebook changes business ad options in reaction to iOS updates
While some SMBs may be suffering from the iOS change, these moves may be useful to help expand their social advertising.
Google rolls out new products for travel and leisure businesses; Thursday’s daily brief
Plus, Facebook is sorry, not sorry, and Roku’s new app for Shopify merchants.
Google provides some reasons why it won’t use your HTML title tags; Monday’s daily brief
Plus, Instagram tests ‘Map Search’ and last-minute holiday shopping SEO tips.
New technology from Apple & others help me plug in; Wednesday’s daily brief
Plus more on Google search-related changes that you may have missed.
Incorrect business listings deter 63% of consumers; Thursday’s daily brief
Plus, the Google News app will show non-AMP content and Microsoft Advertising announces optimization score in the Recommendations tab.
Now you can speed up your site indexing in Bing; Tuesday’s daily brief
Plus, Q&A about ETAs and RSAs
Cleaning house: how Google and Yelp handle fake reviews; Tuesday’s daily brief
Plus, four tools to check for your title changes in SERPs
Is your brand facing an identity crisis?
People want to go where somebody knows their name. Identity makes it happen for brands, and getting it right drives personalization and trust.
It’s not a bug; it’s a feature! The Google search term report glitch actually may have been a test; Monday’s daily brief
Plus, Facebook bans researchers looking into political ads
The Google link spam update is rolling out; Wednesday’s daily brief
And, the review stars are back in Google Search results.
Google passes on 2% “Regulatory Operating Cost” for ads served in India and Italy
Google will start applying the surcharge beginning on October 1.
Seizing your data destiny: Google delays third-party cookie phase-out
As it turns out, third-party cookies are a tougher cookie than we thought.
FLoC and the future of audiences: Understanding the limits and capabilities of FLoC, FLEDGE and TURTLEDOVE
Advertisers can continue monitoring FLoC or its new replacement and experiment with it so they're ready to make the most of it the day 3rd party cookies stop working.
The Search Engine Land mentorships have been announced; Monday’s daily brief
Plus, on the hunt for something new in 2021? New job opps in search
Can the industry’s biggest players win over privacy enthusiasts?; Thursday’s daily brief
Plus, Google’s June 23 spam update and Fred Vallaeys answers your top FLoC questions
Instagram Reel ads are the new TikTok competitor; Monday’s daily brief
Plus, Google cuts down FAQ in SERPS
Facebook testing virtual reality ads in Oculus VR
This opportunity may be perfect for many advertisers to reach a new or specific type of audience if the tests go well.
Google Search Console Insights is now available to all
A year after launching the limited beta, you can now access this new set of reports.
How big and fast was this Google June 2021 core update?; Wednesday’s daily brief
Google cuts short names from Google My Business
What we learned about YouTube’s “Right to Monetize”; Tuesday’s daily brief
Plus, Apple updates its Maps and standalone Gmail campaigns are becoming read-only on July 1.
Unusual start to a Google core update, don’t you think?; Monday’s daily brief
Plus, Moz is sold to iContact
Google announces its own version of App Tracking Transparency
When users opt out, advertisers “will receive a string of zeros in place of the identifier.”
Why less is more when presenting and showcasing your expertise; Thursday’s daily brief
Plus, Facebook and Instagram are rolling out the ability to hide likes.
8 lessons before starting a digital marketing business; Plus, voice analysis for marketing; Thursday’s daily brief
Also read Search Engine Land’s guide to SEO: Content and search engine success factors
Phrase match is now the same across Microsoft Advertising and Google Ads; Wednesday’s daily brief
Plus, nearly half of TikTok users have purchased something they saw on the platform
SEOs, stop wasting time and focus on what really matters; Friday’s daily brief
Also, Google released its webspam report for 2020 and the new Google Ads API
Facebook revenue almost doubled: Here’s what it means for advertisers
In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences.
Google released Google Ads API version 7.0
This is an upgrade from version 6.1.0 which was released on April 10, 2021.
Apple’s App Tracking Transparency is live; Wednesday’s daily brief
And, at what point does “disruption” become permanent change?
Search Console: Is it every marketer’s favorite tool?; Tuesday’s daily brief
Plus, how to adjust your expectations and campaigns for iOS 14
Turn the beat around: Over half a million new businesses opened in Q1 2021; Thursday’s daily brief
Plus, Microsoft Advertising announces new products and features
Microsoft Advertising Partner Summit announces video ads, in-browser price comparisons and Facebook import
Plus, Microsoft announces private search for Bing API
SEOs rejoice: Core web vitals release moves to June; plus WordPress might block FLoC; Tuesday’s daily brief
And why you should use social media as a key component of your negotiation research
WordPress proposes blocking FLoC by default
It’s estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google’s ad-targeting capabilities.
Automatic, supersonic, hypnotic, funky fresh; Auto-applied recommendations; Thursday’s daily brief
Plus, the business imperative behind inclusion and diversity