Search Engine Land is your source for Apple marketing news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Dig deeper into Apple search marketing:
Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year.
The rulings carry implications for other platforms currently under investigation, as well as class action-style lawsuits against big tech, respectively.
While shoppers are returning to physical stores, the company’s also seeing 'strong growth in local shopping queries' at the same time.
Google allegedly creates ad monopoly with Facebook to favor its own exchange according to new, unredacted details from Project Jedi
There is potential that publishers and advertisers have been overpaying and missing out on placements due to Google’s alleged collusion with Facebook to essentially rig the ad market.
Google throttled non-AMP page speeds, created format to hamper header bidding, antitrust complaint claims
Recently unredacted sections of the complaint paint a damning picture of Google's motivations that, if true, could erode any trust it has left with publishers.
Facebook Ads announces new performance, reporting and measurement products in light of iOS privacy changes
These new improvements on the Facebook Ad side are an attempt to fill that reporting and measurement gap while still maintaining user privacy.