Search Engine Land is your source for Instagram news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Meta may remove ads on Facebook and Instagram for subscribers in Europe
The company is exploring ad-free versions of its apps in response to the EU's impending Digital Services Act.
Threads search is coming, but when?
Threads search has been limited to searching for accounts. But now Threads is testing text search in New Zealand and Australia.
Threads is widely rolling out on the web
Meta has been working on delivering new features to the platform to help improve retention after sessions plummeted.
Meta rolls out new search tool to track branded content campaigns
You can now search branded content in the Meta Ads Library to get deeper insights into your competitor's campaign strategies.
Instagram tests Multi-Advertiser ads, cramming four ads into one screen
Advertisers can choose to opt out of the new Multi-Advertiser ad product.
How to use Meta Ads for lead generation: A 9-step guide
Advertising on Meta isn't just for ecommerce. Here are nine things to consider when running lead gen campaigns on Facebook and Instagram.
Threads FAQ: Everything marketers need to know
Threads has attracted a huge user base and is proving to be a serious Twitter alternative. Get up to speed in this explainer.
Meta’s new chatbots set to improve targeted ad capabilities
The company is reportedly working on various chatbots with different personalities that are able to have humanlike conversations.
Instagram rolls out subscription feature to 10 more countries
Content creators outside of the US will be able to set up subscription services on their accounts for the first time.
Meta’s guidance on how to ‘integrate brands on Threads’
The private message provided Threads creators with content suggestions, engagement ideas and feature recommendations.
Instagram updates Reels to simplify content creation
Meta also confirmed that Instagram Reels will now be served on Facebook, creating even more reach opportunities for brands.
Threads is adding branded content tools to create paid promotion opportunities
Marketers are eager to reach the Threads audience but with ads not yet an option, could influencer campaigns be the next best thing?
Twitter blocks links to Meta rival Threads
The move, which has been described as "anti-competitive", may cause headaches for marketers as it could impact brand reach.
Threads, Meta’s Twitter alternative, launches earlier than expected
Threads is the newest platform to challenge Twitter, which has upset many users and advertisers under Elon Musk's leadership.
Instagram Ads on Reels now available to more marketers
Ads on Reels was initially only available to marketers on Facebook, but Meta hopes expanding the pilot to Instagram will boost app downloads.
YouTube is the most profitable platform for creators, survey shows
If your brand is looking to maximize its ROI on influencer marketing, data shows YouTube is the best place to focus right now.
How Instagram ranks content in 2023: Feed, Stories, Explore, Reels, Search
Here's everything we know about how Instagram ranking algorithms work to help you maximize your visibility and engagement.
Meta advertisers will soon get access to generative AI tools
Meta's AI Sandbox will let advertisers generate text and background images, as well as adjust the sizes of creative assets.
News content could vanish from Meta in Canada
Meta strikes back at 'flawed' legislation that would force it to pay news publishers to use their content on Facebook and Instagram.
Instagram has rebranded content ads to partnership ads
The partnership ads provide advertisers with a more effective and cost-efficient method to reaching audiences.
How to set your Facebook and Instagram advertising budgets for maximum results
Here's what to consider when setting budgets for your Facebook and Instagram ads, plus tips for testing and scaling your campaigns.
Instagram now allows up to 5 “links in bio”
To use the feature, tap “Edit profile,” then “Links,” then “Add eternal link.” You can then drag and drop the links in the order you want them to appear.
4 new Instagram Reels features
The new features are intended to enhance user experience, boost creator-audience engagement, and provide valuable insights for data-driven content creation.
Instagram launched Reminder ads and initiates testing for Search Result Ads
Reminders ads are now available to all advertisers globally.
Meta rolls out paid verification
For $12-$15 a month you can get a blue check on Facebook and Instagram
Meta pauses bonus payouts to Reels creators
The move could present a valuable opportunity for advertisers to build brand awareness through short-form video content and sponsored partnerships with creators.
‘Link in bio’ platforms: Which is best for SEO?
Some people treat link-in-bio pages as website replacements. But are they good for ranking in search engines? Find out here.
Social media engagement hits a new low, except for TikTok
Organic engagement and traffic from social networks has been shrinking every year.
Meta is bringing the blue verification badge to Facebook and Instagram
Previously the blue checkmark was reserved for public figures such as lawmakers, actors, musicians, sports athletes and journalists.
Instagram is ending its live shopping feature in March
The app will shift its focus to ads instead.
Meta blames weak advertising demand, rivals for Q4 2022 revenue decline
Rivals such as TikTok and continuing effects from App Tracking Transparency attributed to last quarter's decline.
Search Engine Land’s updated What is PPC guide is now available
The evolution of PPC in recent years calls for an updated guide. Our improved version will bring you up to speed.
Moving on from search engine optimization to search optimization
Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.
Meta introduces new ad targeting limits for teens
The changes are the latest effort to build in some after-the-fact privacy protections for Meta’s youngest users.
Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
EU rules that Meta’s ad practices are illegal
The European Union's ruling could change the face of Facebook and Instagram's ad business.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
New Meta privacy updates for teens
New Facebook and Instagram teen users will automatically be opted in, while current users will need to manually select the settings.
Instagram’s in-app post scheduling tool now available to professional accounts
The feature was being tested with select users over the last few weeks but has now been rolled out to all professional accounts.