Meta
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Meta expands automated audience targeting options in latest AI push
Meta's Advantage detailed targeting is now available for all campaign objectives after the phasing out of ad targeting categories.
Meta adds Brand Rights Protection to combat trademark, counterfeit, copyright infringement
The additional capabilities are designed to help brands prevent scams, improve trust, and report intellectual property infringement.
Meta steps up data privacy measures in Europe amid targeted ad concerns
Facebook and Instagram users will soon start receiving notifications prompting them to make choices regarding the sharing of their data.
Every Facebook user is monitored by thousands of brands for targeted ads
New research claims that as many as 7,000 companies monitor individual Facebook users' online activities.
Lawsuit: Meta placed ads next to content sexualizing minors
Meta has allegedly been "duping" corporate clients like Walmart by allowing ads to run alongside "clearly illegal" content.
Building a winning Facebook and Instagram strategy for 2024
These seven-step frameworks can help you create effective lead generation and ecommerce strategies on Meta platforms.
Facebook rolls out ‘Link History’ for all users – and uses data for targeted ads
Although users have the choice to opt-out, the feature is turned on by default.
PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
Top 5 social media platforms you should focus on
Maximize business growth on social media. Explore Facebook, Instagram, YouTube, LinkedIn, and X strategies for success.
3 Instagram video ad tips to captivate your audience
Capture attention and drive engagement with your Instagram video ads. Learn three tactics to help your ads stand out.
Instagram Ad formats: Best practices for effective ad creative
Increase engagement and results with Instagram advertising in 2024. Learn best practices for Reels, Stories, Carousel ads and more.
How to do Instagram lead generation
Turn Instagram's huge user base into quality leads. Learn the pros and cons of organic, boosted, and paid Instagram lead gen methods.
Threads now has its own version of hashtags
Meta's latest feature, dubbed "topic tags," introduces a fresh avenue for users to explore and discover brands.
Best of SearchBot: Create a Facebook post promoting Black Friday deals
A human asks Search Engine Land's ChatBot to create a Facebook post promoting a business' Black Friday deals.
Meta unveils new AI tools for video asset creation and picture editing
Emu Video and Emu Edit are set to be rolled out to both Instagram and Facebook.
Meta Ads for ecommerce: 7 things to test and iterate
Running ecommerce campaigns on Facebook and Instagram? Here are seven key strategies for testing and iterating your way to success.
Meta’s new partnership with Amazon streamlines conversion process for advertisers
The collaboration has been described as "the most significant ad product of the year."
Meta unveils five new lead generation ad tools for Facebook and Instagram
The tech giant is expanding its features to help advertisers "unlock greater performance while saving time and money."
How to optimize your content for social: Facebook, Slack and X
Learn strategies for boosting your content's visibility and reach on social media channels, from Facebook to Slack.
Meta unveils ad-free Facebook and Instagram subscriptions in Europe
A totally ad-free experience will cost users up to €12.99 per month, with Meta planning to roll out additional fees next year.
Instagram Reminder Ads launch new features to boost reach
The platform is rolling out new capabilities to make the ad creation process easier and help marketers reach more potential customers.
Meta ad revenue fuels blowout Q3, $11.6 billion in profits
Higher ad revenue and laying off thousands of employees helped Meta's third-quarter revenue increase 23% year on year.
Survey: Marketers reducing ad platform investments
Meta is experiencing the largest increase in expected investment, while Google will be flat, according to a Search Engine Land survey.
Meta rolls out new features for Facebook and Instagram Reels ads
The new capabilities were designed to streamline the campaign creation process for advertisers and improve the user experience for shoppers.
Meta to charge $14 a month for ad-free Instagram and Facebook subscriptions
The paid-for versions of the apps are reportedly being rolled out in Europe in response to the EU's Digital Services Act.
Testing Meta’s AI-powered Advantage+ targeting: What we learned and what to expect
Meta's Advantage+ targeting offers cost-effective leads but may require thorough filtering. Find out how to strike the right balance.
Meta’s first generative AI-powered tools for advertisers are here
Background Generation, Image Expansion and Text Variation are now available in alpha on Meta Ads Manager.
Webinar: Advanced Google Performance Max strategies
Paid search experts unveil what you need to take your business above and beyond the competition.
Meta AI assistant uses Microsoft Bing Search results
Whenever a request requires fresh information, Meta's conversational assistant will ask Microsoft Bing to get the chat answer.
Facebook can be sued over biased ad algorithm claims, court rules
The California State Court of Appeals reversed a decision made in 2020 that stated Facebook was protected from legal action under Section 230.
Trends in paid search to watch in 2024
In this webinar, learn what trends in paid search advertising are expected to gain traction.
Meta Verified is rolled out to brands on Instagram and Facebook
The subscription package includes exclusive benefits like a verified badge and new ways for your business to be discovered.
4 reasons you should try Facebook Dynamic Ads
Facebook's AI-powered Dynamic Ads are a smart, cost-effective option to increase user engagement and ad performance. Here's why.
Threads users can now search for posts
The new feature is available in most English and Spanish-speaking countries across the Threads mobile and web apps.
Meta may remove ads on Facebook and Instagram for subscribers in Europe
The company is exploring ad-free versions of its apps in response to the EU's impending Digital Services Act.
Threads search is coming, but when?
Threads search has been limited to searching for accounts. But now Threads is testing text search in New Zealand and Australia.
How to optimize your social media pages for search
Boost your online visibility and attract more organic traffic to your site with these tips for SEO-driven social media optimization.
Threads is widely rolling out on the web
Meta has been working on delivering new features to the platform to help improve retention after sessions plummeted.
Meta rolls out new search tool to track branded content campaigns
You can now search branded content in the Meta Ads Library to get deeper insights into your competitor's campaign strategies.
Instagram tests Multi-Advertiser ads, cramming four ads into one screen
Advertisers can choose to opt out of the new Multi-Advertiser ad product.