Meta
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How to optimize your content for social: Facebook, Slack and X
Learn strategies for boosting your content's visibility and reach on social media channels, from Facebook to Slack.
Meta unveils ad-free Facebook and Instagram subscriptions in Europe
A totally ad-free experience will cost users up to €12.99 per month, with Meta planning to roll out additional fees next year.
Instagram Reminder Ads launch new features to boost reach
The platform is rolling out new capabilities to make the ad creation process easier and help marketers reach more potential customers.
Meta ad revenue fuels blowout Q3, $11.6 billion in profits
Higher ad revenue and laying off thousands of employees helped Meta's third-quarter revenue increase 23% year on year.
Survey: Marketers reducing ad platform investments
Meta is experiencing the largest increase in expected investment, while Google will be flat, according to a Search Engine Land survey.
Meta rolls out new features for Facebook and Instagram Reels ads
The new capabilities were designed to streamline the campaign creation process for advertisers and improve the user experience for shoppers.
Meta to charge $14 a month for ad-free Instagram and Facebook subscriptions
The paid-for versions of the apps are reportedly being rolled out in Europe in response to the EU's Digital Services Act.
Testing Meta’s AI-powered Advantage+ targeting: What we learned and what to expect
Meta's Advantage+ targeting offers cost-effective leads but may require thorough filtering. Find out how to strike the right balance.
Meta’s first generative AI-powered tools for advertisers are here
Background Generation, Image Expansion and Text Variation are now available in alpha on Meta Ads Manager.
Webinar: Advanced Google Performance Max strategies
Paid search experts unveil what you need to take your business above and beyond the competition.
Meta AI assistant uses Microsoft Bing Search results
Whenever a request requires fresh information, Meta's conversational assistant will ask Microsoft Bing to get the chat answer.
Facebook can be sued over biased ad algorithm claims, court rules
The California State Court of Appeals reversed a decision made in 2020 that stated Facebook was protected from legal action under Section 230.
Trends in paid search to watch in 2024
In this webinar, learn what trends in paid search advertising are expected to gain traction.
Meta Verified is rolled out to brands on Instagram and Facebook
The subscription package includes exclusive benefits like a verified badge and new ways for your business to be discovered.
4 reasons you should try Facebook Dynamic Ads
Facebook's AI-powered Dynamic Ads are a smart, cost-effective option to increase user engagement and ad performance. Here's why.
Threads users can now search for posts
The new feature is available in most English and Spanish-speaking countries across the Threads mobile and web apps.
Meta may remove ads on Facebook and Instagram for subscribers in Europe
The company is exploring ad-free versions of its apps in response to the EU's impending Digital Services Act.
Threads search is coming, but when?
Threads search has been limited to searching for accounts. But now Threads is testing text search in New Zealand and Australia.
How to optimize your social media pages for search
Boost your online visibility and attract more organic traffic to your site with these tips for SEO-driven social media optimization.
Threads is widely rolling out on the web
Meta has been working on delivering new features to the platform to help improve retention after sessions plummeted.
Meta rolls out new search tool to track branded content campaigns
You can now search branded content in the Meta Ads Library to get deeper insights into your competitor's campaign strategies.
Instagram tests Multi-Advertiser ads, cramming four ads into one screen
Advertisers can choose to opt out of the new Multi-Advertiser ad product.
How to use Meta Ads for lead generation: A 9-step guide
Advertising on Meta isn't just for ecommerce. Here are nine things to consider when running lead gen campaigns on Facebook and Instagram.
Threads FAQ: Everything marketers need to know
Threads has attracted a huge user base and is proving to be a serious Twitter alternative. Get up to speed in this explainer.
Meta launches new AI tool that creates music using text prompts
AudioCraft can produce high-quality, realistic music and sound effects – but there are some risks marketers need to consider first.
Meta’s new chatbots set to improve targeted ad capabilities
The company is reportedly working on various chatbots with different personalities that are able to have humanlike conversations.
Ad spend up across Google, Meta, Amazon, Walmart in Q2
Fashion brand Temu has taken the industry by storm with its unexpectedly strong performance, creating competition for companies like Walmart.
Meta’s ad revenue up 12% in Q2, exceeding expectations
Daily users increase 5% year-on-year too to reach 2.06 billion.
Instagram rolls out subscription feature to 10 more countries
Content creators outside of the US will be able to set up subscription services on their accounts for the first time.
Meta’s guidance on how to ‘integrate brands on Threads’
The private message provided Threads creators with content suggestions, engagement ideas and feature recommendations.
Instagram updates Reels to simplify content creation
Meta also confirmed that Instagram Reels will now be served on Facebook, creating even more reach opportunities for brands.
Meta rolls out multiple updates to enhance Facebook video experience
Marketers will soon have access to more editing tools to help create a higher-quality ad product and more opportunities to increase reach.
Threads is adding branded content tools to create paid promotion opportunities
Marketers are eager to reach the Threads audience but with ads not yet an option, could influencer campaigns be the next best thing?
Twitter blocks links to Meta rival Threads
The move, which has been described as "anti-competitive", may cause headaches for marketers as it could impact brand reach.
Ecommerce PPC: 4 optimizations to do before the holiday season
Learn how to approach four outside-of-Google, ecommerce PPC optimizations that will boost your chances of success this holiday season.
Threads, Meta’s Twitter alternative, launches earlier than expected
Threads is the newest platform to challenge Twitter, which has upset many users and advertisers under Elon Musk's leadership.
How Facebook ranks content in 2023: Feed, Stories, Reels and more
Here's everything we know about how Facebook ranking algorithms work to help you maximize your visibility and engagement.
Instagram Ads on Reels now available to more marketers
Ads on Reels was initially only available to marketers on Facebook, but Meta hopes expanding the pilot to Instagram will boost app downloads.
Facebook lead gen ads: Instant forms vs. website conversions
Here's the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead gen ads.
YouTube is the most profitable platform for creators, survey shows
If your brand is looking to maximize its ROI on influencer marketing, data shows YouTube is the best place to focus right now.