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How to use Google’s new price competitiveness report in Merchant Center
See how your product pricing compares to your Google Shopping competitors.
Amazon’s booming ad business grew by 40% in 2019
With plenty of runway ahead, Amazon quarterly ad revenues surpassed $4 billion for the first time in the fourth quarter.
Who’s winning on Amazon right now?
The winning advertisers understand how third-party sellers, algorithm-driven metrics and Prime work in the Amazon ecosystem.
Raising the stakes on product category pages
Aleyda Solis and Arsen Rabinovich discuss ways to make your category pages more competitive and adapt to inventory shifts.
Case study: The true value of informational content for e-commerce SEO
Data suggests that informational content pages do indeed help rank better for search queries with commercial intent.
Google rolls out organic ‘Popular Products’ listings in mobile search results
The listing are powered by product schema and retailer feeds submitted to Google Merchant Center.
Google buys Pointy to bring SMB store inventory online
The company offers an elegant solution to the challenge of getting local merchant inventory into search results and ads.
Microsoft Advertising’s PromoteIQ integration for retailers, brands is now in beta
The on-site search product Microsoft Bing for Commerce is also becoming available to retailers.
Brands can now buy Walmart sponsored search ads via API partners
Walmart Media Group named four initial advertising partners to support sponsored search campaigns.
Bing revives its cashback program with Rebates
Bing’s new cashback offering will compete for shoppers with the likes of Honey and Google Shopping.
Amazon makes it easier for agencies to advertise on their clients’ behalf
No codes required to register for vendor advertising.
Get inside the buyer’s brain to boost e-commerce sales
How you can apply scientific psychological principles to influence consumer behavior on your site.
2019 benchmark report: brand vs. non-brand traffic in Google Shopping
New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many industries.
Pinterest Trends gives marketers a view of the top U.S. searches on the platform
The new tool provides data on search terms over the last 12 months, along with when those terms peaked.
Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards
The effort is part of parent company Verizon Media's focus on commerce offerings.
Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates
Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found.
Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend
Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday.
Last-minute paid search tactics, management tips for Black Friday, Cyber Monday success
Keep your cool this holiday weekend knowing your campaigns are in top shape.
How to make a holiday shopping campaign for low budget accounts
The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so important.
Paid search trends to watch for the 2019 holiday shopping season
Maps will play a larger role for retailers with physical stores and while Google Shopping will likely be the star, Amazon is poised to play the Grinch.
Pause out of stock products with this Google Ads Script
Just in time for holiday shopping season, this script runs hourly and automatically pauses product ads that are out of stock on Shopify.
Google Search Console adds Product results filters to performance report
Google announced you can now drill deeper into how your product rich results are doing in search.
Google on building a better holiday omnichannel strategy
From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East.
European antitrust chief says Google’s auction-based shopping remedy not working
Margrethe Vestager may require Google to make additional changes in the SERP.
Google extends Shopping ads to more YouTube inventory
Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved successful.
Why machine learning means proactive loyalty fraud prevention
Loyalty programs are big business for companies and a key target for fraudsters. Don't just wait for a hacker's attack before acting.
What you need to know about Google Merchant Center identifier enforcement updates
The changes that can affect the visibility of your products in Google Shopping.
Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season
Ad revenue growth accelerated in the third quarter.
Google Ads now showing cart metrics for Shopping campaigns
See average cart size, cost of goods sold, gross profit and more for your campaigns.
How advertising rates vary by category on Amazon
You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon.
Offense or defense: The secrets to bidding on brand terms on Amazon Advertising
Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions - it can boost organic sales as well.
Gift-giving shopping behavior from religious holidays to relationships and beyond
New research analyzes data and trends from last year's holiday season to bring you key insights to help you optimize your campaigns.
Google’s new take on Shopping goes live in U.S.
The new Google Shopping offers personalized recommendations. "Buy on Google" is featured prominently as the company responds to Amazon.
Shopify Marketing now integrates with Microsoft Advertising
With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce platform.
Sidecar launches Amazon Advertising campaign management solution
It supports campaign management for sponsored products, sponsored brands and product display ads.
Report alleges Amazon manipulating search results to boost its products, profit
The company said to give its own products “preferential treatment in search.”
Lucidworks’ new feature promises enhanced internal site search customization
Aims to enable retailers to optimize site search without having to call on IT.
Now you can easily find negative keyword conflicts in Microsoft Advertising Shopping campaigns
Get a better view into product negative keyword conflicts in your Shopping campaigns.
Beyond conventional SEO: Unravelling the mystery of the organic product carousel
New SERP features in the US will soon be rolled out globally and involves the use of inputs and tools that we wouldn’t normally associate with SEO: product feeds through Google’s Merchant Center and Manufacturer Center.
Review fraud: Hijacked Amazon reviews a big problem says Consumer Reports
The fake reviews problem on Amazon isn't going away any time soon.