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4 takeaways from Walmart’s Q1 earnings for brands, e-commerce marketers
Walmart is shuttering Jet.com as it embraces an omnichannel strategy and looks to make e-commerce more profitable.
FAQ: All about Google Shopping and Surfaces across Google
A Google Shopping guide to free and paid listings and how to increase product visibility across Google.
Black Friday in April: e-commerce is booming according to three reports
Store closures crashed traditional retail spending, but online sales are still on fire.
Retailers can now link their PayPal and Google Merchant Center accounts
The integration makes it easier to get up and running with Google's free Shopping listings.
Amazon Posts: A feed-based shopping experience on Amazon
If your brand has social content created, adding Amazon Posts into the channel mix is an easy way to get some real estate with this new placement.
The return of retail stores: If you reopen will they come?
Surveys say consumers will be cautious, but foot traffic from Georgia suggests the novelty of offline shopping may lure some people back into stores.
Now, Shopify merchants can quickly turn their catalogs into shoppable Pins
The new Pinterest app on Shopify is now available in the U.S. and Canada.
Google’s got a new Shopping ad test — and it’s a weird one
A Shopping ad is accompanied by a clickable text unit.
New Google ‘Rising Retail Categories’ tool exposes fast-growing product searches
This is the first time Google says it has provided this kind of data to the public.
Amazon’s ad revenue growth held steady in Q1: What it means for advertisers now
Company says COVID-19 impact on advertising revenue "wasn't as noticeable," though ad prices continue to be lower.
People choosing trusted brands but marketers pulling brand campaigns
Performance marketing is winning, just as consumers may be putting more emphasis on brands.
To beat Amazon, Google needs to be more than the ‘Bing of e-commerce’
The elements are there, now all Google needs is near flawless execution.
Fake reviews problem is much worse than people know
Like a virus it infects all the major review sites, especially Google and Amazon.
Considering software to manage your digital commerce advertising? Here’s what you need to know.
There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce platforms.
In major shift, Google Shopping opens up to free product listings
After 8 years, Google will bring free listings into its Shopping results as part of an evolution to better compete against Amazon in product search.
Amid the economic gloom, some hopeful indicators emerge for marketers
Consumer confidence and spending have ticked up as people receive stimulus money and anticipate the lockdowns ending.
SMX Overtime: Selling with YouTube’s TrueView Discovery and TrueView for Shopping ads
YouTube ads pro Joe Martinez shares tips on measuring brand lift, video length, how to test TrueView ads and more.
Big Amazon affiliate commission rate cuts among latest program changes
Amazon Associates will start to see lower commissions on many popular product categories.
8 ways retailers can move surplus inventory during COVID-19
While these strategies are particularly valuable now, they can be applied any time surplus inventory is an issue.
SMX Overtime: 3 steps to make e-commerce faceted pages crawlable and optimizable
Technical SEO pro Jill Brown offers ways retailers can add content to AJAX-generated category pages.
How SEO and PPC strategies can work together to drive business goals
PPC and SEO are often handled separately. However, by combining these two tactics, retailers can obtain far greater business results and SERP outcomes.
Pinterest boosts ability to ‘Shop’ for in-stock home decor and fashion products
The company says more users are engaging with shopping on Pinterest and traffic to retailers has more than doubled in the past year.
Amazon rolls out product targeting for Sponsored Display
The new product discovery targeting is available for U.S. sellers.
Amazon FBA challenges highlight broader vulnerability in e-commerce ecosystem
As sellers try to react quickly to ever-changing circumstances due to coronavirus, logistics and channel strategies may change forever.
COVID-Consumers: Pessimistic, but spending more online
A large majority of consumers expect a recession next year but are spending up to 30% more online, according to new survey data.
Amazon could win big in the post-coronavirus retail economy
The company said it was hiring 100,000 new employees to meet increased demand.
Sellers start feeling the strains on Amazon’s fulfillment systems amid coronavirus buying frenzy
The company has halted shipments of non-essential items to its warehouses and stopped most of its ads on Google.
Majority of consumers want standards and tougher action against review fraud
Survey finds U.S. consumers want severe financial penalties for retailers that don't protect review integrity.
Amazon’s A9 product ranking algorithm: Your guide to Amazon SEO for maximum visibility
Here’s what you need to know about the factors that affect your product’s organic visibility on Amazon.
Amazon search ads: How to advertise on Amazon — profitably
Strategies to ensure your ad campaigns stay in the black as advertising on Amazon gets more competitive.
Yotpo taps Bazaarvoice Network for review distribution to retailer sites
Marketers should consider a diversified review strategy given evolving consumer behavior around review consumption.
Smart Shopping campaigns: How to test and extract more value from automated campaigns
Kirk Williams of Zato Marketing says Smart Shopping campaigns are worth testing when you understand how they work.
Competition forces retailers to rethink the role of branded, non-branded and trademark traffic
The saturated Google Ads landscape is forcing retailers to reconsider the value of traffic at every stage of the shopping journey, particularly at the top of the funnel.
How digital commerce marketing is reshaping search, marketplaces and social
Marketing executives from Procter & Gamble and Under Armour talked SEO, customer experience, and the influence of D2C.
E-commerce category pages outperform product detail pages in SERPs
New data finds category page optimization is a valuable area to prioritize to boost your organic search rankings and traffic.
Introducing the Periodic Table of Digital Commerce Marketing
Packing an astonishing amount of information into an easy-to-digest visual, it's well worth the download.
Vast majority of Amazon advertisers plan to spend more on ads again this year
Specialized Amazon marketers and paid search marketers are most likely to be managing campaigns on the platform, our survey found.
How to use Google’s new price competitiveness report in Merchant Center
See how your product pricing compares to your Google Shopping competitors.
Amazon’s booming ad business grew by 40% in 2019
With plenty of runway ahead, Amazon quarterly ad revenues surpassed $4 billion for the first time in the fourth quarter.
Who’s winning on Amazon right now?
The winning advertisers understand how third-party sellers, algorithm-driven metrics and Prime work in the Amazon ecosystem.