Ecommerce
Search Engine Land is your source for commerce news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
Staying ahead in the dynamic world of ecommerce
Ecommerce continues to evolve rapidly, driven by shifting consumer behaviors, technological advancements, and emerging marketing trends. Search Engine Land provides actionable insights to help you navigate the complexities of online selling and stay competitive in this fast-paced industry.
Learn strategies to optimize your ecommerce SEO, improve internal linking, and capitalize on content for online stores. Stay informed about innovations in platforms like Shopify, BigCommerce, and WooCommerce, as well as tools that improve customer experiences, such as the shopping graph, personalization engines, and more.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies. We focus on breaking down the latest developments in eco
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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The synergy of customer journey mapping and ecommerce SEO
Syncing SEO with the customer journey is crucial for success. Learn how to map customer touchpoints and optimize content for conversions.
Product page SEO: A complete guide
Optimize your ecommerce product pages for higher SEO visibility, traffic, and sales. Get insights on URL structure, UGC and more.
How to make your ecommerce content more helpful
Revamp your ecommerce content strategy with actionable tips on making your pages truly helpful through dynamic elements and UGC.
Fashion ecommerce: How to analyze search demand and forecast trends
Here's how a holistic, search data-led approach can help fashion ecommerce brands boost value creation and SEO impact.
9 Amazon reviews best practices to boost sales and trust
Amazon reviews are critical for sellers. Learn the best practices to help gain an advantage while staying compliant with Amazon's policies.
Ecommerce marketing next year: 5 ways to set up for success
Failing to plan is planning to fail. Here are some ecommerce tips that can have an immediate impact, as well as in the upcoming year.
Amazon tests AI-generated review highlights with U.S. mobile shoppers
The AI-generated paragraph mentions product features and customer sentiment, and also highlights tappable product attributes.
Ecommerce brand debuts AI-generated product review summaries
Using ChatGPT, retailer Newegg now highlights pros and cons, plus summaries of customer reviews on product pages.
Schema usage up 4x among top ranking ecommerce sites
As ecommerce brands gear up for the holidays, a top priority seems to be helping search engines understand the context of webpages.
50% of product searches start on Amazon
Amazon dominates, but ratings and reviews, search engines and brand websites all play key roles in the online shopping journey.
How to create review content that’s helpful for users and Google
Nine best practices for creating high-quality product reviews that deliver the most value to shoppers and get visibility on search engines.
6 link building techniques for ecommerce
Combining content-led link building and creative outreach techniques can help you improve your ecommerce site's SEO performance.
How to optimize your Amazon brand store
Learn the seven steps for setting up your Amazon Store and top optimization tips to keep your customers engaged.
Internal linking for ecommerce: The ultimate guide
Learn nine best practices for internally linking pages on ecommerce websites, plus examples of ecommerce SEO done well.
Ecommerce content: How to demonstrate beneficial purpose and expertise
Google’s addition of an extra E to E-A-T for “experience” enforces the need to ensure a beneficial purpose is prominent in your main content.
Commerce Components by Shopify gives large retailers new ways to use the platform
With CCS, retailers can choose which components of Shopify they want to integrate into their own systems.
6 SEO considerations for a successful international expansion
Learn key SEO elements to consider when deciding whether going global and entering new markets is right for your business.
Cyber Monday broke records this year, with almost $12 billion in US sales
The whole month of November has seen nearly $110 billion in online sales.
Walmart is now selling ads on TikTok, Roku, and Snap
The retail giant's partnership with social and CTV platforms is an eye opener for advertisers and brands.
Top 5 data feed errors that can sabotage your ecommerce campaigns
New research reveals what feed tactics retailers are using to increase their campaign performance – and where retailers go wrong.
5 ecommerce SEO trends to know for the 2022 holidays
New research reveals some remarkable Google search trends that could boost your rankings and revenue this year.
Google Merchant Center will no longer remove listings missing return or refund policy and insufficient contact information
Google may however limit the visibility of listings with these issues.
How to optimize your ecommerce site for better indexing
Is your ecommerce site underperforming? Learn how optimizing your product pages can help you exceed the quality threshold for indexing.
5 Amazon product listing optimization must-haves
Amazon will continue to be highly competitive. Want to be successful? Optimize your product listings to the fullest with these tips.
Google Merchant Center no longer disapproves login required and restricted purchase free product listings
Although, Google said these free listings may "have limited visibility on Google."
Google starts automatically upgrading Smart Shopping campaigns to Performance Max
Automatic updates, oh joy! The process begins today to phase out Smart Shopping campaigns for good.
YouTube partners with Shopify to deliver shopping tools for creators, brands
Consumers will now be able to purchase directly from a brand's YouTube channel, without having to leave the platform.
Google Merchant Center auto-tagging now supported on all shopping experiences
You can then use this data to determine if you want to change product inventory decisions, marketing budgets and strategy.
Bing’s Ethical Shopping hub expands to U.S., Canada
Fashion brands that sell environmentally-friendly products now have greater visibility on Microsoft Bing.
Pinterest for WooCommerce extension turns products into shoppable pins
Pinterest continues to expand its shopping features for retailers and improve the shopping experience for users.
Instagram product tags rolling out to all U.S. users
Product tagging will make it easy for people to discover and buy your products via Instagram Shopping.
Pinterest adds in-app checkout and personalized shopping recommendations
The features may help improve Pinterest as a marketing channel for retailers as well as a shopping destination for users.
Twitter Shops lets brands showcase 50 products
Want your own Twitter shop? You'll have to wait. It's only available to select merchants in the U.S. for now.
Etsy sellers to pay 30% higher transaction fees beginning in April
A “considerable portion” of the revenue from the fee increase will be reinvested into the marketplace, Etsy says.
Shoppers may soon be able to message merchants via Google Shopping
Google is running a messaging pilot program that would enable customers to send messages to your customer service email.
Buy on Google gets rid of order caps and automatic suspensions
The changes remove potential bottlenecks for retailers, but how will Google ensure that merchants adhere to its policies without these penalties?
Google Merchant Center adds short title option for smaller ad placements
Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.
Amazon and Visa come to a truce over fee increases
After months of feuding, Amazon will continue to accept Visa credit cards at its websites and stores.
YouTube reveals 2022 roadmap for shopping features, Shorts and more
Expect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app.
How marketers can best optimize their Google Shopping ads
Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers' shopping experiences.