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Video storytelling should be an integral part of any online marketing strategy. By following these three fundamentals, brands can build the foundation for a strong video campaign.
After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.
The stakes for retailers are higher than ever this holiday season. Get ahead of competitors by offering a rich visual experience.
With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season
Pricing and promotions in Google Shopping could be more important than ever this year.
Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate shift.
For brands selling on Amazon, it's a no-brainer, but Merkle's Danielle Waller suggests plenty of opportunities in other verticals.