SearchCap: AdWords Local Call Extensions, Google Change Of Address Tool & Local Ranking Factors
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Debuts Local Forwarding Numbers For Call Extensions Advertisers using call forwarding numbers for their AdWords call extensions in the U.S. began receiving notices this week that local numbers are […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google AdWords Debuts Local Forwarding Numbers For Call Extensions
Advertisers using call forwarding numbers for their AdWords call extensions in the U.S. began receiving notices this week that local numbers are now available in many areas. Local forwarding numbers use the same same area code as the businesses’ phone number or an area code within the same region. “We understand that many businesses can […]
- Top 5 Takeaways From The Big Bing Ads Session @SMX East
Bing Ads beats Google AdWords? Well, yes, when it comes to partner segmentation. Columnist and speaker Rebekah Schelfout shows you all the ways Bing Ads is improving.
- Google Continues Testing Mobile Friendly Notices In Search Results, This Time With Text Version
Two weeks ago, Google began testing mobile-friendly icons in the mobile search results, next to sites that were mobile-friendly. Maybe giving a carrot to sites that adopted good mobile-friendly web site practices? Yesterday, Google tried the opposite approach by testing non mobile-friendly icons in the mobile search results, next to sites that were supposedly not […]
- 4 Tools (And 1 E-Book) I’m Loving For Content Creation And Link Development
As a content creator and link builder, you’re likely always looking for fresh ideas and inspiration. Columnist Julie Joyce shares some new tools for ideation that have caught her eye.
- Google Revamps Change Of Address Tool Within Webmaster Tools
Google’s John Mueller announced they have made significant changes to the Change Of Address Tool they initially added to Google Webmaster Tools in 2009. The new changes help walk-through a webmaster through the process of using the tool, while validating most of the important steps are complete. John said the tool will now “guide you […]
- Moz Local Ranking Factors 2014 Study Shows Mostly The Same Formula
Moz has announced the release of their annual local ranking factors study. The study shows that for the most part, the signals and factors according to their large panel of experts, has not changed much year over year. David Mihm from Moz said the biggest takeaways he noticed were: (1) Behavioral signals such as click […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Watch These Crazy Bungee Jumpers Make A Basketball Shot To Win NBA Global Games Tickets
- Samsung Drives Nearly 60 Percent Of Android Traffic
- Facebook Passes YouTube, Delivers A Billion More Desktop Video Views In August
- Google Express Expands Reach, Undercuts Amazon Pricing
- Get Ready For Next Gen Search By Exploring The Google-Initiated Physical Web Project
- Gettin’ Sticky Wit It: Facebook Stickers Make Their Way To Comments & Posts
- [Video] Watch Botnet Malware Generate Thousands Of Fake Ad Impressions
- WSJ: Search Engines Ignoring FTC Rules About Labeling Search Ads
Search News From Around The Web:
Industry
Link Building
- Is It Too Late To Disavow Links Once They Show In Google Webmaster Tools, Search Engine Roundtable
SEO
- Google Admits Spam Is A Hard Problem For User Generated Content Sites, Search Engine Roundtable
- Homepage optimization, Yoast
- Is It Better for SEO to Publish Something Every Day?, SEO Theory
- Rich Snippets and Patterned Queries, SEO By The Sea
- What Have You Been Hit By? A Guide to Google Penalties, koozai.com
SEM / Paid Search
- Are Your PPC Campaign Results Better Than They Look? Or Worse?, The SEM Post
- Bing Ads Insiders Podcast: Your Mobile Opportunity this Holiday Season, Bing Ads
- Why Your PPC Keywords Aren’t What You Think They Are, PPC Hero
Search Marketing
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