SearchCap: Ask an SMXpert, Trump tops Google ratings for “idiot”, search in pics & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ask the SMXpert – Optimizing for voice search & virtual assistants Jul 20, 2018 by Debra Mastaler SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of […]

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Searchcap Header V2 ScapBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Ask the SMXpert – Optimizing for voice search & virtual assistants
    Jul 20, 2018 by Debra Mastaler
    SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of topics including creating the right content, using homonyms, stressed words and quality metrics when optimizing for voice search.
  • Search in Pics: Watermelons, air ducts & new office buildings
    Jul 20, 2018 by Barry Schwartz
    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google makes lot of watermelon: Source: Instagram
  • Trolls propel Trump to top Google ratings for ‘idiot’
    Jul 19, 2018 by Chris Sherman
    People upset with Trump’s recent actions and policies have used several SEO techniques to get pictures of the president at the top of image search results for the word ‘idiot’

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Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Debra Mastaler
Contributor
Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.

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