SearchCap: The Day In Search, March 7, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Posts Women’s Day 2014 Logo After Agreeing Its Logos Are Male-Dominated
  Tomorrow, March 8th is International Women’s Day and Google has a special Google logo, aka Google Doodle, for the day. The logo is going live 12 hours early on all Google properties around the world, in order to make sure those who don’t go to Google on Saturday see it the day before. The Doodle […]
• Google Stepping Up Merchant Feed Enforcement
  Got some slop in your Google product feed? Now’s the time to revisit all those pesky identifiers and tidy things up. Google is upping its enforcement of product feeds in Google Merchant Center again. Google began this process last year by disapproving products without unique product identifiers such as GTIN (which also must be conform […]
• 4 Surprising SEM Stats Every E-Commerce Marketer Should Know
  Santa’s elves weren’t the only ones busy this past holiday season. Paid search was also working overtime to make sure shoppers ended up with perfect holiday gifts. The share of e-commerce transactions driven by SEM during November-December 2013 was 15%, up from 14% in 2012. And, organic search accounted for 26% of holiday e-commerce orders. […]
• Search In Pics: Bing Street View Car, Google Toy Helicopter & Special Key
  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Sydney Monorail Car Conference Room Key: Source: Google+ Google Microfiber Cleaner: Source: Google+ Google Piggy […]
• AdWords API For New Google Shopping Campaigns Now Available
  Google has launched the API for the new Google Shopping Campaign type for managing product listing ads (PLAs). The API is available to agencies and third-party platforms to facilitate large-scale implementations. Google Shopping Campaigns came out of beta last month and are available globally. The new campaign type is meant to make the process of […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Eric Schmidt: Google User Data Safe From Prying Eyes, Even The U.S. Government’s
• Apple, Samsung Gain, Windows Phone Plateaus In US — comScore
• Report: Apps Nearly 90 Percent Of Smartphone Internet Time
• 4 Steps To Scaling Enterprise Content Marketing
• Why Brands Should Turn To Bloggers Instead Of Celebrity Spokespeople
• After The Newsjacking, Arby’s Pharrell Tweet Continues To Pay Dividends
• Back To The Basics: Newest Facebook Layout Quietly Kills The Beautiful Newspaper Concept

Search News From Around The Web:

Local & Maps

• Switch Between The New & Old Google Maps, Search Engine Roundtable

Link Building

• Link Building Basics for International Search Engine Optimization, Search Engine Watch
• Why I Never Reply to Guest Blogging Requests, blog.reflectivedynamics.com

SEO

• Video: 5 Tips On Local SEO, RKG Blog
• Google Recommends URL Length Less Than 2,000 Characters, Search Engine Roundtable
• How do you beat Google in vertical search?, Econsultancy
• How SEO Integrates into Site Design, Practical Ecommerce
• Throwing in the Towel on SEO, SEER Interactive

SEM / Paid Search

• On your phone, tablet or laptop: Your results front and center with AdWords Express, Inside AdWords
• Bing’s Automated PPC Solution for Small Businesses, Portent

Search Marketing

• Video: Google On Paid & Off Topic Links, Knowledge Graph Ads & Bing Street View Car, Search Engine Roundtable