Link building for legitimacy: Building brand credibility in a competitive search environment
Don’t get distracted by flashy metrics like search volume. Instead, focus on the metrics that matter: legitimacy, credibility, and authority.
Topic: Newsjacking
Digital PR examples: 13 powerful campaigns and strategies that work
Building brand authority can be just as important as backlinks for SEO. Here are 13 effective ways to use digital PR to gain visibility, rankings, and traffic.
Modern link building is about relationships, not transactions
Link building success now depends on genuine relationships and earned publicity, not transactions. Learn how to build links that build trust.
Reactive PR & AI: How to capitalize on trending topics faster
Actionable insights, sample prompts, and innovative AI-powered workflows to stay ahead in the age of data-driven media relations.
DIY reactive digital PR: How to earn media coverage on a budget
Implement these DIY reactive PR strategies to share your expertise and build media relationships without breaking the bank.
5 ways to incorporate trends into your SEO content strategy
Learn how to integrate trends into your SEO content strategy for improved brand awareness and search performance.
SearchCap: Google EU Antitrust, Google Algorithms & Third-Party PLAs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Brings PLAs To Third-Party Sites Like Walmart.com Today, Google announced it is extending its popular product listing ads (PLAs) to retail and e-commerce sites across the Google Search Network. The […]
SearchCap: Microsoft Catapult, Facebook Mobile Graph Search & Bing Ads Express Closes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is The Mobile Migration Of Graph Search Upon Us? New Facebook Test Uncovers Mobile Web Integration We’ve been saying that it is just a matter of time for Facebook’s Graph Search […]
SearchCap: The Day In Search, March 28, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: IE8 Users Don’t Get Forwarded To Google Secure Search At the moment, users of IE8, still the most popular version of the Internet Explorer browser worldwide, are being sent to unsecure […]
Still Newsjacking For Links? Forget That, Make The News Instead!
We all know that Google frowns upon trying — in any way, shape or form — to get links (they’re serious, guys). Yet, links still play a very large role in determining SERP rankings. If you can’t ask for or chase down high-quality, authoritative links, what’s a marketer to do? You have to earn them. […]
SearchCap: The Day In Search, March 7, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Posts Women’s Day 2014 Logo After Agreeing Its Logos Are Male-Dominated Tomorrow, March 8th is International Women’s Day and Google has a special Google logo, aka Google Doodle, for the […]
SearchCap: The Day In Search, July 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Agrees To Settle Lawsuit Over Passing Search Queries To Third Parties Google has agreed to settle a class-action lawsuit that stems from two searchers accusing the company of sharing their […]
SearchCap: The Day In Search, March 28, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Report: PPC Tablet Spending Up 112%, Smartphones Up 113% The new IgnitionOne Digital Marketing Report for Q1 finds that overall paid search spend in the U.S. was flat for the quarter, […]