SearchCap: Google Polish Penalties, AdWords Disallows Porn & Matt Cutts Takes Leave

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Head Of Google’s Web Spam Team Matt Cutts Is Going On Leave
  Google’s Matt Cutts – who holds the title of “distinguished engineer” — is taking a break from his duties as Google’s chief web spam fighter. Cutts has announced on his personal blog that he’s taking leave through October. It will be the longest break Cutts has ever taken from Google since he started with the company […]
• Google Orders Terminator Robots Not To Kill Founders Brin & Page
  How do you stop the unstoppable killer Terminators if you’re not Sarah Connor? Google does it with a simple text file. People have noted today that Google has a special “robot.txt” file that pokes fun at stopping the Terminators. Robots.txt files are actually used to stop robots of the less threatening kind – it’s like […]
• Michael Boland And McKay Allen On Tuesday Webcast: “11 Elements Of A Converted Call”
  On Tuesday July 8, at 1 p.m. EDT, our sister site, Digital Marketing Depot will host a webcast, “11 Elements of a Converted Call.” Michael Boland of BIA Kelsey and McKay Allen from LogMyCalls will discuss why some calls convert and others don’t. Topics include the impact call length has on conversion and identifying ​missed […]
• What Local Business Leaders Must Know About Search Engines And SEO
  When I write about SEO and business success, I often realize that I’ve touched upon a point that merits a column of it’s own. This is one such column. It will focus on the fact that online and offline marketing have grown inextricably codependent — especially for local businesses. How Businesses & Search Engines Have […]
• VIDEO + SLIDESHOW: The Coming Paradigm Shift in Mobile Marketing
  Thanks to the proliferation of mobile devices, the necessary ingredients for a complete paradigm shift are in place: decreasing cost of wireless communication and wireless sensors, combined with the increased ease of access to cheap data storage and data processing means major changes in both online and offline marketing. Smart companies are planning for the […]
• Google AdWords Begins Enforcing Porn Ads Rules
  CNBC reports that Google is now banning porn businesses from utilizing their ad network. The truth is, the policy of not allowing adult ads in the Google ad network was announced in March. You can read about it on Google’s help pages over here: The AdWords policies on adult sexual services, family status, and underage […]
• The New Data Currency In A Digital World
  The list of options on the performance marketing menu has been growing steadily. Whereas search had historically been the primary channel for direct marketers to drive leads and revenue, the array of opportunities has been increasing within the social and display channels, particularly given the rising popularity of retargeting. First-, Second- & Third-Party Data In […]
• Google Hits Poland Again With Link Network Penalties
  Four months after Google’s first link network penalty in Poland, Google has targeted an additional two Polish link networks this morning. Google’s Karolina Kruszynska, a spam fighter, posted on Twitter that the most recent wide spread manual action targeted two link networks in Poland: @rustybrick We took action on two link networks. — Karolina Kruszyńska […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Privacy Watchdog Group Files Complaint Against Facebook: They “Messed With People’s Minds”
• Lexus Illuminates Kuala Lumpur Skyline With LED-Lit Stuntmen
• Facebook Wants To Know If Posts In Your News Feed “Feel” Like Ads
• Michael Boland And McKay Allen On Tuesday Webcast: “11 Elements Of A Converted Call”
• Google Releases First Batch Of “Apps For Android Wear”
• Essential Mobile SEO Resources
• 20 Reasons Why Social Analytics Is A Nightmare — And What To Do About It
• VIDEO + SLIDESHOW: Why Marketing Automation Does Not Equal A Strategy
• Tweeting For “America’s Diner” — 5 Questions With The Guy Driving Denny’s Social Success
• Whoopsies: A System Mix-Up Sent The Wrong Facebook Ad Receipts & Data To Advertisers
• New Global Facebook Ad Places ‘Missed Calls’ On The Behalf Of Users
• Janrain Q2 Report: Facebook Maintains Social Login Lead, Stops Long Slide

Search News From Around The Web:

Industry

• Getting a job in SEO: A Candidate’s Perspective, Builtvisible
• Jason Calacanis Wants Revenge Against Google & Matt Cutts For Destroying Mahalo, Search Engine Roundtable

Local & Maps

• Early Days on Street View, Ambivalent Engineer
• How Small Businesses Can Get the Most Out of Yelp, SEO.com

Link Building

• 8 Strategies For Leveraging Big And Small Brands For Link Building, internetmarketingninjas.com
• NoFollow, Disavowed Links, All Links Treated the Same in Google Webmaster Tools, Globe Runner
• SEO Dos and Don’ts, or Why You Shouldn’t Link Build and What to Do Instead, SEO.com

SEO

• Essential Skill Sets for the Modern SEO, ISOOSI Blog
• How to Survive an Angry Panda Update, SEMrush Blog
• Identifiying and Overcoming Your PPC Limitations, koozai.com
• Panda Pummels Press Release Websites: The Road to Recovery, Moz

SEM / Paid Search

• 3 Rules to Write Better Ad Copy, Clix Marketing PPC Blog
• 5 Options to Ensure Accurate PPC Conversion Tracking, PPC Hero
• 7 Keyword Match Type Tips, Cardinal Path Blog

Search Marketing

• July 2014 Google Webmaster Report: Spam Algorithm, Penalties, Reconsideration Requests & Authorship, Search Engine Roundtable