SearchCap: Importance Of XML Sitemaps, “Relevance” Of Citations More Important Than “Authority” & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Amy Gesenhues on March 19, 2015 at 5:05 pm
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- The Importance Of XML Sitemaps In The Age Of Panda
Columnist Janet Driscoll Miller reminds us that in an age of content syndication, a well-maintained XML sitemap is key to establishing your site as the original source of your content. - Google Cites Local Inventory Ad Successes After Walmart Drops Out
Impact on in-store visits outperforms TV ads, says Sears Hometown & Outlet Stores. - Local Experts Say “Relevance” Of Citations More Important Than “Authority”
Columnist Myles Anderson shares findings and insights from BrightLocal’s 2015 Expert Citation Survey. - Google Keynotes Answer Your SEM & SEO Questions at SMX Advanced
SMX Advanced keynotes deliver first-hand insights. This year is no exception.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Even Brief Video Views Drive Brand Lift, Facebook-Nielsen Study Finds
- Amazon To Close Its E-Commerce Platform Webstore In 2016
- Accelerate Your Career with Marketing Analytics You Can Use – March 24 Webcast
- The Enmeshing Of Marketing & Product Development: Dispatch From SXSWi
- GinzaMetrics Launches Social Intelligence Suite
- Who Will Survive The Performance Marketing Revolution?
- Beacon Of Hope: Pushing Mobile Technology
- Swiss Watchmaker Joins Smartwatch Fray As More Consumers Express Interest
- The Psychology Behind Asking Users For Their Email Address
- Google Keynotes Answer Your SEM & SEO Questions at SMX Advanced
- Ooyala, TubeMogul Partner On New Premium Video Programmatic Marketplace
- Facebook To SMB Advertisers: Evolve With Us
Search News From Around The Web:
Industry
- Answers and Apps: Trends at #SMX West, State of Digital
- GA plugin security update & more, Yoast
Link Building
- Firefox Extension Upgraded to include Topical Trust Flow, Majestic Blog
Search Marketing
- Bing Round-up: Get movie recommendations with Cortana and see where the March Madness action is with Bing Maps, Bing Search Blog
- Don’t Throw That Out! Keeping Quality Pages in a Site Migration, Renegade Search
- It is 2015 – Do You Know What Your Brand Looks Like in Google and Bing?, The SEM Post
- Mobile and video create new opportunity in search, www.internetretailer.com
Searching
- The Top Trending Searches in Each US State, www.marketingprofs.com
SEM / Paid Search
- Building a better hotel search experience for travelers and hoteliers on Google, Inside AdWords
- How to make the most of Adwords labels, econsultancy.com
- Identify The Best Structure For Your PPC Account, PPC Hero
- Streamline How You Write Promotional Ad Copy, PPC Hero
- The new shopping assistant: 5 ways retailers can drive foot traffic with smartphones, Inside AdWords
- Three Questions That Drive PPC Success, www.distilled.net
SEO
- Google’s Knowledge Cards, SEO By The Sea
- A Simple Seasonal SEO Schedule For Special Events, www.searchenginejournal.com
- How Long Should A Blog Post Be?, koozai.com
- How to Attribute Correct Currency Type in Google Search Results with Rich Snippets, The SEM Post
- International SEO Strategy Guide & Flowchart, www.portent.com
- Miva Merchant SEO Review, What You Need to Know, ignitevisibility.com
- Popular SEO Tracking Tools Prepare For Mobile Algorithm: Moz & SearchMetrics, Search Engine Roundtable
- Talking International SEO with Gabriella Sannino, seocopywriting.com
- The Role of Website Testing in SEO, SEMrush Blog
- Turning Transactional Queries Into Brand Queries On Google’s Knowledge Graph, Search Engine Roundtable
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