SearchCap: Importance Of XML Sitemaps, “Relevance” Of Citations More Important Than “Authority” & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Amy Gesenhues on March 19, 2015 at 5:05 pm
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- The Importance Of XML Sitemaps In The Age Of Panda
Columnist Janet Driscoll Miller reminds us that in an age of content syndication, a well-maintained XML sitemap is key to establishing your site as the original source of your content. - Google Cites Local Inventory Ad Successes After Walmart Drops Out
Impact on in-store visits outperforms TV ads, says Sears Hometown & Outlet Stores. - Local Experts Say “Relevance” Of Citations More Important Than “Authority”
Columnist Myles Anderson shares findings and insights from BrightLocal’s 2015 Expert Citation Survey. - Google Keynotes Answer Your SEM & SEO Questions at SMX Advanced
SMX Advanced keynotes deliver first-hand insights. This year is no exception.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Even Brief Video Views Drive Brand Lift, Facebook-Nielsen Study Finds
- Amazon To Close Its E-Commerce Platform Webstore In 2016
- Accelerate Your Career with Marketing Analytics You Can Use – March 24 Webcast
- The Enmeshing Of Marketing & Product Development: Dispatch From SXSWi
- GinzaMetrics Launches Social Intelligence Suite
- Who Will Survive The Performance Marketing Revolution?
- Beacon Of Hope: Pushing Mobile Technology
- Swiss Watchmaker Joins Smartwatch Fray As More Consumers Express Interest
- The Psychology Behind Asking Users For Their Email Address
- Google Keynotes Answer Your SEM & SEO Questions at SMX Advanced
- Ooyala, TubeMogul Partner On New Premium Video Programmatic Marketplace
- Facebook To SMB Advertisers: Evolve With Us
Search News From Around The Web:
Industry
- Answers and Apps: Trends at #SMX West, State of Digital
- GA plugin security update & more, Yoast
Link Building
- Firefox Extension Upgraded to include Topical Trust Flow, Majestic Blog
Search Marketing
- Bing Round-up: Get movie recommendations with Cortana and see where the March Madness action is with Bing Maps, Bing Search Blog
- Don’t Throw That Out! Keeping Quality Pages in a Site Migration, Renegade Search
- It is 2015 – Do You Know What Your Brand Looks Like in Google and Bing?, The SEM Post
- Mobile and video create new opportunity in search, www.internetretailer.com
Searching
- The Top Trending Searches in Each US State, www.marketingprofs.com
SEM / Paid Search
- Building a better hotel search experience for travelers and hoteliers on Google, Inside AdWords
- How to make the most of Adwords labels, econsultancy.com
- Identify The Best Structure For Your PPC Account, PPC Hero
- Streamline How You Write Promotional Ad Copy, PPC Hero
- The new shopping assistant: 5 ways retailers can drive foot traffic with smartphones, Inside AdWords
- Three Questions That Drive PPC Success, www.distilled.net
SEO
- Google’s Knowledge Cards, SEO By The Sea
- A Simple Seasonal SEO Schedule For Special Events, www.searchenginejournal.com
- How Long Should A Blog Post Be?, koozai.com
- How to Attribute Correct Currency Type in Google Search Results with Rich Snippets, The SEM Post
- International SEO Strategy Guide & Flowchart, www.portent.com
- Miva Merchant SEO Review, What You Need to Know, ignitevisibility.com
- Popular SEO Tracking Tools Prepare For Mobile Algorithm: Moz & SearchMetrics, Search Engine Roundtable
- Talking International SEO with Gabriella Sannino, seocopywriting.com
- The Role of Website Testing in SEO, SEMrush Blog
- Turning Transactional Queries Into Brand Queries On Google’s Knowledge Graph, Search Engine Roundtable
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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