The new SEO rules for bloggers in 2026: Why clarity matters in AI search
Forget AI plugins, word counts, SEO scores, and fake freshness. Focus on better content, stronger connections, and less friction.
Topic: God
What is the inevitable evolution of LLMs and search?
Unpack how stock-driven decisions, market dysfunction & inevitable corrections reshape the future of search as we reach an LLM breaking point.
Aja Frost on AI search, content strategy, and AEO success metrics
HubSpot's Aja Frost talks AI search, content evolution, and why visibility (not traffic) is the new success metric for brands in the AEO era.
What’s next for SEO in the generative AI era
In this exclusive Search Engine Land discussion, four top SEO experts will discuss how to survive and thrive as search shifts in the AI era.
SEO implementation: A comprehensive guide
Here's a detailed framework for ensuring your SEO recommendations are adopted, even without CMS access or developer resources.
AI can’t write this: 10 ways to AI-proof your content for years to come
Despite all the hype, AI still fails at many areas of content creation. Here's how you can double down on things only humans can do.
Where should you spend your SEO budget?
Backlinks? UX? Content? When determining where to invest your SEO budget, you must put a premium on tasks that move the needle.
Ahrefs has raised $1.5 million for Ukraine
Donations from members of the SEO community have gone to help Ukrainian charities. Most of these provide humanitarian help for civilians.
A deep dive into BERT: How BERT launched a rocket into natural language understanding
Get the full backstory of the algorithm's evolution and how BERT has improved human language understanding for machines.
A deep look at Google’s biggest-ever search quality crisis
Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous results surface to the top?
The trouble with truth
Do search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question.
Direct answer fail: Google gives only one side of proposed gun ammo & magazine law
Want to know about California’s Proposition 63, a measure to control gun ammunition sales and large magazines, which is on the state ballot this month? Google has the answer. It’s a “deceptive ballot initiative that will criminalize millions of law-abiding Californians.” So much for balanced search results. Google presents that answer at the very top of its […]
SEO Industry Mourns The Loss Of Dana Lookadoo
Dana Lookadoo died Monday after a long battle with injuries she suffered in a November 2013 cycling accident.
When Google Gets It Wrong: Direct Answers With Debatable, Incorrect & Weird Content
As Google adds more direct answers, top results with questionable - and sometimes completely inappropriate content - continues to grow.
SearchCap: Bing Ads Editing & China Golden Shield
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Introduces Bulk Editing In Web UI, Now Review Up To 1 Million Keywords Bing Ads has been building out its capabilities in the Web UI this year so that […]
SearchCap: The Day In Search, February 6, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Update: “When Do The Olympics Opening Ceremonies Start?” Now You CAN Ask Yahoo Yesterday, I wrote about my search experience in trying to find out when the Olympics Opening Ceremonies will […]
SearchCap: The Day In Search, December 17, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Retailers Spending Record Levels On Paid Search In 2013 Holiday Season An early look at the paid search performance this holiday season shows retailers invested at record levels, beginning earlier, and […]
SearchCap: The Day In Search, September 17, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Patent Search Expands To China, Germany, Canada & WIPO Google announced they have expanded their database of patent documents within Google Patent Search to include patent documents from an additional […]
SearchCap: The Day In Search, August 12, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: I Recommend NoFollowing Links On Widgets Matt Cutts, Google’s head of search spam, posted a video answer this morning strongly recommending that those who place widgets on their […]
AltaVista Officially Closes — What Will Pawnee Do!
We mourned the closing of AltaVista when it was announced at the end of last month. But today’s the day it actually closed. No more AltaVista. Gone. Perhaps no one will suffer as much as the inhabitants of Pawnee, Indiana. The fictional town from the TV show Parks & Recreation has mentioned AltaVista in various episodes over […]
Google Logo Celebrates 161st Birthday Of Spanish Architect Antoni Gaudi
Today’s Google homepage is dedicated to Spanish architect Antoni Gaudi, the leader of Catalan Modernism. Born in 1852, Gaudi’s hometown in Catalonia, Spain is rumored to be Reus or Riudoms. An artist of many trades, including ceramics, stained glass, wrought ironwork forging and carpentry, Gaudi’s work was largely influenced by nature and religion, earning him […]
Stephen Colbert Gets His Siri On
It was pretty funny – Stephen Colbert started The Colbert Report last night talking to Siri on his iPhone 4S and not feeling particularly happy about the responses, all of which were real. Colbert began by asking Siri to “write the show” since, as he later explained, he’d been playing with it all day and hadn’t […]
Live Blog: “Which Way Google?” At SMX East
Welcome! It’s the “Which Way Google?” panel here at SMX East. We’ve got a great panel — Jeff Jarvis, Steven Levy and Marc Rotenberg — set to cover a range of issues. Let’s live blog. This is new for me — I never live blog at my own conferences. But I saw the queen of […]
Google’s Street View Gets OK To Launch In Israel
Google’s Street View service is headed to the Middle East. As expected, the Israeli government has given Google a green light to begin driving through the country and placing panoramic images online. The Ministry of Justice’s decision comes after months of discussion with Google about how to allow Street View in the country while still […]
SearchCap: The Day In Search, July 15, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google, Twitter Flaunt Social Stats … It’s Like 2003 All Over Again Whether on purpose or not, Google and Twitter are having a little back-and-forth this week about the size of […]
SearchCap: The Day In Search, December 3, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google News Dropping Sites, Reviewing Inclusion Standards Google News has recently dropped “a number” of websites that it says were not meeting the company’s quality guidelines. At the same time, the […]
Is Apple Really “Threatening” Google In Mobile Advertising?
Earlier this week a Bloomberg/BusinessWeek article appeared under the headline: Apple Threatens Search Giants’ Mobile Ad Shares. It gained a tremendous amount of secondary pickup and discussion for the proposition that Apple had tied Google in mobile advertising revenue. The article relied on IDC estimates to argue “Apple may be gaining share in the U.S. […]
Gnarly, Dude: Google Solves Rubik’s Cube In 20 Moves
This’ll make a lot of us feel a lot dumber: Scientists have used Google to prove that Rubik’s Cube can be solved in 20 moves or less. So, that was about two years of my early 1980s life wasted. The UK’s Daily Mail says that a Kent State University professor worked with a Google engineer […]
Live Blogging Google I/O: Day 2 Keynote: Android News & Google TV Announced
It’s Day 2 of Google I/O, Google’s annual developers conference. The morning keynote gets underway at 8:30AM Pacific. What to expect? How about Google TV? An Android Tablet? TechCrunch found evidence that’s what we may be hearing about. We’ll see shortly. My liveblogging begins, below. Those at home can also watch live. I/O sessions are […]
Official: Google Won’t Offer Option To Restore “Classic Google” Look
As I covered in my article about Google’s new look, while the new design appears to have been widely accepted without complaint, there are some who want “old” or “Classic Google” back. Google tells me that’s not going to happen. But there is an unofficial way to force the old look to appear, for those […]
SearchCap: The Day In Search, April 1, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Testing Live Video Stream In Street View According to the Qualite Search Marketing blog, Google has been testing live YouTube video in Google Street View maps in Norway. This is […]
Liveblog: Steve Ballmer Keynote At SMX West
Microsoft CEO Steve Ballmer makes his first address to the search marketing community today at SMX West in Santa Clara. Danny Sullivan will sit down with Ballmer for a “fireside chat” that will also include time for Q&A from members of the audience. NOTE: Microsoft has now posted a video and a transcript of the […]
Q&A With Avinash Kaushik, Google Analytics Evangelist & Customer Insight Guru
Avinash Kaushik is Google's well-known and widely respected analytics guru. In this wide-ranging interview, he talks about his passion for metrics, why they're critical for success, and how search marketers can use analytics to take their campaigns to the next level.
SearchCap: The Day In Search, August 26, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, March 18, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, December 31, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Karen Wickre: Mother Of The Google Blog On Google’s Official Blogging
When Google launched the Official Google Blog back in 2004, it started as sort of a ho-hum event. There wasn’t anything particularly gripping, and some wondered if the company should be more edgy with its posts. Since then, Google has launched more than 70 additional official blogs over the years. Some have gotten edgy; a […]
SearchCap: The Day In Search, September 25, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google To Pressure Facebook To “Free” Social Data & Planning Google Earth World?
Two things from the weekend suggest Google may be getting more serious about the social networking threat posed by Facebook. TechCrunch had news that Google is going to open up its social data information, while Google Operating System spotted a post that Google may have plans for a new social networking system based out of […]
SearchCap: The Day In Search, June 1, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: