SearchCap: The Day In Search, December 5, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- AdSense Text Ads Get Biggest Makeover In Recent Memory
In a nod to consistency across platforms and the growth in mobile usage, Google has overhauled its AdSense text ads to be more mobile-friendly, adding a large arrow button to each ad that should make it easier for “fat fingers” to click effectively on tablets and mobile phones. The buttons will also appear on desktop […]
- Just Testing: Google Users May See Up To A Dozen Experiments
Google’s Chief Economist Hal Varian said during a Google Tech Talk on October 22, 2012 that Google users may see a dozen or more Google experiments per Google visit. About 26 minutes into the Google Tech Talk, Hal said, “any time you access Google, you probably are in a dozen or more experiments.” The talk […]
- Google’s Local Knowledge Graph Carousel Finds Its Way On Tablets
A few months ago, Google introduced the knowledge graph carousel feature to desktop users. Now, when you search Google on your tablet device, such as your iPad, Google make show you a carousel like feature at the top of the search results. 9to5Google spotted this claiming it works for local based queries. I was able […]
- Game-Changing SEO & Paid Search Tactics from Search Engine Land; Best Rates Available Now for SMX West
Join us for Search Engine Land’s – SMX West and immerse yourself in three days filled with game-changing SEO and paid search tactics that drive traffic and sales. Don’t miss the event that’s 100% devoted to the search marketing community, March 11-13 in San Jose, CA. Register for SMX West now and you’ll get at […]
- 3 “Big” Web Enhancements B2B SEO’s Should Budget For In 2013
With the Thanksgiving holiday behind us, B2B marketers must now focus on wrapping up 2012 and preparing projections and budgets for the upcoming year. A common theme we have seen with our clients is to define a few “big” Web enhancements that will be associated to B2B search engine marketing in the coming year. Website […]
- KickVox Takes Aim At “10 Blue Links” With New Visual Mobile Search App
A few years ago VCs and entrepreneurs believed that there was an opportunity to disrupt online search, to offer a more compelling or next-generation experience. Companies like Powerset, which was sold to Microsoft, were among a class of search insurgents that spoke broadly about the opportunity to go beyond what Google was doing. That battle for the […]
- Ask’s New App Search To Be Powered By Quixey
Quixey and Ask have entered into a deal in which apps from Quixey’s database, whether for mobile or the PC, will be integrated into search results. It’s going live today and should be rolling out now, although it’s not yet live for me. Apps in Ask search results will be from Android, iOS, Windows Phone and […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Google Tries To Shed Kafka-esque Image By Working With AdSense Publishers Around Invalid Clicks
- Touché! Instagram Starts Pulling Its Images From Twitter
- YouTube Updates iOS App Adding iPad & iPhone 5 Support
- Email Design Tip: The Fold & Your Call To Action
- Facebook’s $20 Million Sponsored Story Settlement Has Been Approved By Judge
Search News From Around The Web:
Business Issues
- AOL Bulks Up Ad.com By Acquiring Retargeter Buysight, adexchanger.com
- Facebook to add design team to NYC office, Inside Facebook
- Google considers but drops plans to include phone service, too, Kansas City Business Journal
- Google talks continuing, no antitrust decision yet: EU’s Almunia, Reuters
- Yahoo’s Not Quite Done With Alibaba: Its People Person Jacqueline Reses Just Joined The Board, TechCrunch
Local Search & Maps
- Google Street View and Maps coming to Wii U in January 2013, engadget.com
- Half of all app store revenue goes to just 25 developers, The Register
- iPad Mini & iPad Shipments: Q4 2012 Estimate based on Supply, Latent Demand & Cannibalization, Tech-Thoughts
Searching
- Quick answers to resolve holiday travel stress, Inside Search
SEM Industry
- Cracking the Google Algorithm, and Understanding Search Patents with Ted "tedster" Ulle, stuntdubl.com
- MIT Blackjack Kingpin and Forrester’s Top Search Marketing Analyst Slated to Keynote Annual Covario Client Conference, Covario
SEO & SEM
- PPC Back to Basics II – Create Your Campaign, Bing Business
- 7 Key Ways to Optimize Facebook Fan Page SEO (along with Mozinar Q&A), SEOmoz
- Are Social Signals Influencing Google Search Results?, Search Engine Roundtable
- Dear Bing Ads, We Need to Talk, PPC Hero
- Google Revamping Webmaster Tools Notifications, Search Engine Roundtable
- Google Tricks For SEO to Avoid at all Costs, portent.com
- How (Much) Social Media Signals Effect SEO? (Weekly Q&A), internetmarketingninjas.com
- Personalities That Make Great SEOs, Cucumber Nebula
- Ten Great SEO Tools To Try, koozai.com
- Three Causes and Cures of Inhouse SEO Syndrome, stateofsearch.com
- Travel SEM Is at a Crossroads, eMarketer
- Understanding Google Author Rank & How to Use it in Content Marketing, contentverve.com
- Why I Love Google Panda (and you should, too), SEOmoz
- Will Google get a webspam team outside of the US?, YouTube
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