SearchCap: The Day In Search, January 20, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Matt Cutts: “Stick A Fork In It, Guest Blogging Is Done”
Google and Matt Cutts, in particular, has made a number of statements about guest blogging over the past year as the tactic has grown as a link building tactic. None of those statements are as clear as the one Cutts wrote today on his personal blog. Cutts, the head of Google’s webspam team, says that […]
- Expedia Lost 25% Of Their Search Visibility In Google Possibly Over Unnatural Links
The major travel website, Expedia, seems to have lost 25% of their search visibility in Google according to Search Metrics. It appears that drop was due to an unnatural link penalty, where Nenad called out Expedia over a month ago for possible paid links on article sites. Expedia.com’s Google Traffic Decline: Patrick Altoft noticed a […]
- Google Remarketing Ads Found To Violate Canadian Privacy Law; To Revamp Ad Review System By June
Google has agreed to several concessions after an investigation by Canada’s Office of the Privacy Commissioner found Google in violation of Canada’s privacy rights for the use of sensitive health history in remarketing campaigns. The investigation began last January, when a man complained that his personal health history was being used for ad targeting purposes. […]
- Local SEO Scam Of The Month: Craigslist SEO
Most SEO consultants I have met are pretty decent, hard-working folks. But there are plenty of SEO con artists out there, and it kills me every time I see a small business (or a big business) get taken. Recently, I had the privilege to witness a true Picasso of SEO con artists. I am sharing […]
- 5 Not-So-Common Reconsideration Request Errors
I’ve been struggling with a particularly difficult link cleanup project lately. On the occasion of my 100th reconsideration request (4th for this particular client), I thought it might be helpful to share five not-so-common problems that you might run into during your own link cleanup project. 1. Don’t Block Your Pages With Robots.txt One good […]
- Searching For Gmail In Google Links You To Compose A Message To A Google Apps User
If you search for [gmail] in Google and if you click on the sitelink that reads “Google mail” — Google may push you to a page that composes an email to a Google Apps user. Here is the search result you may see when you search for [gmail]: Clicking on that sitelink below the main […]
- Martin Luther King, Jr. Google Logo Marks Holiday Honoring Civil Rights Hero
Today’s Google logo marks Martin Luther King, Jr. Day, a federal holiday recognizing the civil rights leader. The illustrated logo includes a profile of Martin Luther King, Jr., images of doves to represent King’s 1964 Nobel Peace Prize, and the Lincoln Memorial where King made his iconic “I Have a Dream” civil rights speech. Michigan […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Introducing The Marketing Land #Hashtag Bowl: 2014 Edition
- Nielsen: All Top Brands Lost Web Users To Mobile In 2013
- Get To Know: VP & General Manager Of IAB’s Mobile Marketing Center Of Excellence
- Infographic: The Social Media Winners Of CES 2014
Search News From Around The Web:
Searching
- Baidu Translate App Features A Cool Image Recognition Feature, TechCrunch
- Bitcoin Values in Wolfram|Alpha, Wolfram|Alpha Blog
SEO
- 7 Smart Ways to Combine Content Marketing with SEO for More Qualified Search Traffic, quicksprout.com
- Google Bolding Related Words In Search Results – Not New, Search Engine Roundtable
- How to Build Traffic to Your Blog Using SEO Best Practices, Search Engine People
- Lay off on the butter … and the keywords, SEO Copywriting
- Local SEO best practice: dos and don’ts, Econsultancy
- Why Verifying a site in MajesticSEO should be in EVERY SEO audit, Majestic SEO Blog
- You Website’s Architecture Can Affect Your SEO: What You Need to Know, CopyPress
SEM / Paid Search
- 6 Best Practices for PPC Naming Conventions to Make Your Life Easier, Clix
- Google Cracks Down On Bad Search Ads, Sends Millions Packing, MediaPost
- January: the ideal time for an AdWords spring clean, Econsultancy
- The #PPC Magic Kingdom: Keys To Constructing Thematic Campaigns, aimClear Blog
Search Marketing
- 5 Ways to Unlock Organic Search Data from Google, Search Engine People
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