The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Topic: Michigan
What Google AI Mode follow-up questions reveal about your content
Generic service pages give AI little to work with. Here's how to uncover the facts, insights, and expertise that set your local content apart.
Why Google Business Profile address changes can disrupt local rankings
Changing an address doesn’t always change where Google thinks a business is located. Here’s what to check before updating your GBP.
Decoding ad spend: Key insights from the 2024 presidential election
Comparing the marketing strategies of both candidates, we'll examine spending breakdowns, tactics and factors that shaped the outcome.
Google sued by USA Today publisher amid falling ad revenue fears
Gannett is suing Google for allegedly breaking American antitrust laws and causing a crucial drop in ad revenue for news publishers.
Google Ad business faces breakup after being charged with EU antitrust violations
Google may be forced to sell part of its ads business after the EU charged the search engine with antitrust violations.
We’re all in this together: The partnership between marketing and automation; Monday’s daily brief
Plus, the local SEO problem of 1-star, no-comment reviews
Australia gets News Showcase and how Google handles duplicate content for paid and organic: Monday’s daily brief
Plus, Google Ads Auto Applied Recommendations explained
With help from Alexa, Kayak debuts voice-enabled travel search on Amazon Echo
Users can search for flight, hotel and rental car information -- but not yet book.
Bing Maps Adds Hundreds Of Streetside & 3D City Images; Plus New HD Aerial Images
Bing announced a large maps update today, where they have added hundreds of Streetside images, 3D city images and new high resolution aerial images. Bing Maps now has over a 100 cities that support Streetside imagery available across America. The images are available in these cities: Alameda County, CA Fresno, CA Richmond, VA, Anaheim, CA […]
SearchCap: Suing SEOs, Googlebot Render Page & Top AdWords Impressions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Adapting to Change, Harnessing New Trends, Eyeing the Future Search Engine Land Summit You deliver results daily, but staying successful means identifying opportunities, implementing new technologies and processes, developing great […]
Lawyers Sue SEO Firm For Violating Google Guidelines
A law firm in Michigan, Seikaly & Stewart, is suing its former SEO provider — but not for a lack of ranking success. Rather, the firm is getting sued for allegedly using “spammy” techniques violating Google’s guidelines. That comes via Eric Goldman. The defendant Rainmaker Institute, which specializes in online marketing services for the legal profession, is accused […]
SearchCap: The Day In Search, January 20, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Matt Cutts: “Stick A Fork In It, Guest Blogging Is Done” Google and Matt Cutts, in particular, has made a number of statements about guest blogging over the past year as […]
Martin Luther King, Jr. Google Logo Marks Holiday Honoring Civil Rights Hero
Today’s Google logo marks Martin Luther King, Jr. Day, a federal holiday recognizing the civil rights leader. The illustrated logo includes a profile of Martin Luther King, Jr., images of doves to represent King’s 1964 Nobel Peace Prize, and the Lincoln Memorial where King made his iconic “I Have a Dream” civil rights speech. Michigan […]
SearchCap: The Day In Search, July 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases Google has quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting, […]
How To Spot Crappy SEO Pitches You Can Ignore
Just like anyone, I get crappy SEO pitches. My advice to anyone who gets these out of the blue is to ignore them. A good firm isn’t clogging your inbox with supposedly awesome sounding offers. But as a guide to crap you can especially ignore, here’s the latest from my inbox. The Pitch Gloria C. […]
SearchCap: The Day In Search, April 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: If Search Results Were NCAA Championships, Then All Bets Would Be On Louisville The data analytics firm Chitika has created an infographic showing search volume for the final four teams in […]
If Search Results Were NCAA Championships, Then All Bets Would Be On Louisville
The data analytics firm Chitika has created an infographic showing search volume for the final four teams in this weekend’s NCAA basketball championship tournament. If search interest has any influence on game results, we’ll all be watching the University of Louisville men’s basketball team beating Michigan next Monday night at the Georgia Dome in Atlanta. […]
Why Enhanced Campaigns Aren’t Really An Upgrade Or Improvement
I am absolutely fascinated by the automotive industry and am admittedly a car guy. The newest cars continually impress me because every new model seems like a significant upgrade over the previous model. And, they really are. New cars are lighter, stronger, more spacious, safer, more fuel efficient, and quicker than ever. A 2013 Mazda […]
Spreading SEO Awareness & Knowledge
Taking that first step to genuine SEO awareness can be difficult for SEO professionals as well as information architects and usability professionals. How can we make crossing that bridge easier?
Google Boasts Of $64 Billion In Economic Impact
In conjunction with National Small Business Week, Google is trying to burnish its image by touting the economic impact that its programs, including AdWords and AdSense, have had on the U.S. economy. According to the company, Google provided $64 billion in economic activity for American businesses and non-profits in 2010, 18% greater than the 2009 […]
SearchCap: The Day In Search, March 24, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Yahoo Search Direct Alphabet: Where Every Letter Starts With Yahoo And you thought Google favored its own properties? Check this out: In Yahoo’s new Search Direct feature, 21 of the […]
Is Google’s Street View Trike Headed Your Way?
Google has announced the winners of its Street View Trike suggestions contest – a contest that started last October with Google inviting the public to tell the company where to send its trike for hard-to-reach Street View images. With nearly a quarter-million votes cast, Google says the winners are: Rochester Institute of Technology (Rochester, New […]
Google Loses A(nother) Top Online Ad Executive
David Fischer, who’s had his hands in Google’s AdWords, AdSense, and Book Scanning programs (among others), is on his way out. Silicon Alley Insider is reporting from an internal Google memo that Fischer will take a sabbatical later this month and return to Google “at the end of the year” in a new role that […]
Q&A With Paul O’Brien, Vice President of Marketing at Zvents.com
Paul O’Brien is an old-hand at the online marketing game, having honed his skills with brands such as Yahoo and Hewlett-Packard. I recently had an opportunity to chat with Paul, and it’s always impressive to meet well-rounded, knowledgeable thought leaders like him. If you think you have heard Paul’s name before, it could be because […]
Microsoft Launches New Live Search Maps India & New Virtual Earth Imagery
Microsoft has announced they released a new Live Search Maps India plus new imagery to Virtual Earth.
SearchCap: The Day In Search, April 22, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Releases More Public Transit Info, Other Green Initiatives For Earth Day
You’ve seen the Earth Day logos, now comes several Earth Day related announcements from Google. The most significant of those involves the expansion of Google Transit to nine new US locations, including San Francisco, Denver, Millwaukee, Ann Arbor and Holland, MI, Kansas City, MO, Framingham and Cape Cod, MA. Here’s more from the Google LatLong […]
Search Year 2007: Search News, In Review
Each month, I compile Search Month — a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but […]
MapSpammers Getting More Sophisticated
After the first relatively unsophisticated Google MapSpam bulk upload attempt became public, I had a long and interesting conversation with a webmaster who had spent many years implementing a “long tail search” campaign on behalf of local business in a major market. He pointed out that with a little bit of work, a national company […]
SearchCap: The Day In Search, December 4, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Partners With Florida To Make Govt. Data More Accessible
According to the South Florida Business Journal, Florida will be working with Google “to create new search engine features for those looking for government services online.” Google will be indexing Florida state databases that are currently not discoverable via the Internet. Other states with similar programs include California, Arizona, Michigan, Utah, and Virginia. Google also […]
Google Previews Expanded Docs Roadmap In Michigan
YourSearchAdvisor and TechCrunch report on a meeting sponsored by the Ann Arbor Chamber of Commerce last week for local businesses about forthcoming developments and enhancements for Google Apps and Docs. The speaker was Scott Johnston, former VP of Product Development at JotSpot, which was acquired by Google in late 2006. Most of these enhancements are […]
SearchCap: The Day In Search, November 28, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, July 19, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, May 18, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Oklahoma, Where The Google Comes Sweepin’ Down The Plain
From California, Google has spread out across the great land of the United States. New York! Washington! Arizona! And now which of the fifty nifty United States is Google heading to next? Oklahoma! Below, some news of Google’s plans for the Sooner State and well as a recap of what other states it has conquered […]
Search Engine Land Reader Survey: We Have A Winner!
Thanks to all of you who completed the first Search Engine Land reader survey! We’re still tallying up the results, but here are a couple of top-line stats you may find interesting: Nearly 30% of you work at a search engine marketing firm or full-service advertising agency; more than 25% of you work for a […]
YouTube Hiring Advertising Sales Representatives
ClickZ reports that Google’s YouTube is hiring six advertising sales representatives. I tracked down five of the job postings, all for the same position, but all based in different parts of the United States. Here they are: Detroit, MI Santa Monica, CA New York, NY Chicago, IL Boston, MA