SearchCap: The Day In Search, May 13, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google’s Matt Cutts: Next Generation Of The Penguin Update “Few Weeks” Away
  In March, Google’s chief web spam fighter Matt Cutts promised that the Penguin Update designed to fight spam would get a big refresh later this year. Today, Cutts gave an update — keep waiting. It’s still a few weeks off. Along the way, there’s some confusion about whether the next Penguin Update will be Penguin […]
• Google’s Matt Cutts: Black Hat & Link Spammers Less Likely To Show Up In Search Results After Summer
  A video from Matt Cutts, Google’s head of search spam, today answers some of the questions about what webmasters and SEOs should expect in the near future in regards to SEO. The question Matt asked and answered was, “What should we expect in the next few months in terms of SEO for Google?” Matt addressed […]
• Former Google Product Manager Takes A Senior Director Role At Yahoo
  A Yahoo spokesperson confirmed that Dylan Casey has joined Yahoo as a senior director in the platform organization. According to Casey’s Linkedin profile, the new Yahoo senior director was head of project management at Path for the last year and five months after serving as a product manager at Google for nearly eight years. During […]
• Bing Ads: “Our Commitment To The Search Alliance Remains Unwavering”
  Perhaps in response to reports that Yahoo is unhappy with its search deal with Microsoft and looking for a way out, David Pann, GM, Microsoft Advertising Search Group, has written a post on the Bing Ads blog ahead of ”state of the state” meetings with clients in Europe that aims to reassure advertisers that the relationship is sound and the […]
• Bing Adds People Autosuggest: Find Celebrities & Colleagues With Public LinkedIn Profiles
  According to Bing, people searches account for roughly 10 percent of all searches on Bing, second only to navigational queries. Today, the company announced updates to Bing Snapshot with people autosuggest which provides a thumbnail image and brief description of individuals related to people searches. The screenshot below shows suggestions on a search for Michelle Williams. The […]
• Another One Bites the Dust: Google SMS Search Shuts Down Without Warning
  After trying to perform searches via Google SMS Search last week, many users discovered that the mobile search service had been discontinued. In the Google Web Search Help forum, a Google spokesperson wrote, “Closing products always involves tough choices, but we do think very hard about each decision and its implications for our users. Streamlining […]
• Google’s Matt Cutts On Spamming Cuil, Helping Masses, Debunking Evil Google & More
  Google’s head of search spam, has decided to publish a bunch of blog posts that were sitting in draft mode on his personal blog. He said his blog needs to cough up a hairball – hence the animated GIF used here. But, we can learn a few things when Matt Cutts coughs up hairballs. A […]
• 5 Ways To Rank Outside Of Your Physical Location In Google Places
  One of the more desperate requests I get from clients interested in Local Search is wanting to rank well in Google for local queries when they don’t have a physical location in the searched city. The challenge is that Google appears to not want to show businesses that are not physically located in the searched […]
• How To Conduct Ad Tests In Enhanced Campaigns
  Enhanced campaigns have brought about many changes to AdWords. One of the biggest changes yet to be discussed is the fact that your ad testing methods will have to change. One of the “features” of enhanced campaigns is that your campaign can now run on desktops and mobile devices with different CPCs that are controlled […]
• No SMX Advanced Ticket? Here Are Your Options
  SMX Advanced All Access tickets are no longer available, and we apologize to those of you who didn’t get one. But there are other opportunities to participate: Workshops@SMX Advanced: Choose from any of the six day-long workshops on Thursday, June 13. Each in-depth workshop is led by renowned experts in their field. Workshops are: In-house […]
• The Google Mother’s Day Logo Offers 27 Art Variations
  Today on the Google home page is a special Mother’s Day logo for all moms out there. This logo, or Google Doodle, as Google calls them, has a little more detail than the previous years. The logo is completely interactive allowing users to create up to 27 different pieces of art with 3 border types. […]
• Want To Comment On Facebook? Now You Can, From Bing
  A new Facebook/Bing integration today will further entrench Facebook data into Bing results. Users are now able to interact with Facebook directly within the Bing Search Results Pages, in more than the usual one-way, read-only context. When a logged in user performs a Bing search for a query the social sidebar will show on the right rail outside of […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• The Hilarious In-Person Tour Of A Facebook Update [Video]
• Online Sales Tax: Why E-Commerce Companies Are On Both Sides Of The Debate
• Google: We’re Okay With Facebook Home … For Now
• Google+ Adds Content Recommendations For Mobile Websites
• Twitter CEO Leaves Role As UK Director Two Days After Dissolution Of TweetDeck
• Report: Brands Continue To Overlook & Neglect Google+ Pages
• Microsoft Calls On “SNL” Alum Schneider To Bash Google Docs
• Hints About The Future Of Mobile Search At Google I/O 2013
• Google Glass Diary, Part 2: Positive Public Reactions & The Importance Of Google I/O This Week

Search News From Around The Web:

Applications & Portal Features

• Bringing it all together: 15 GB now shared between Drive, Gmail, and Google+ Photos, Google Drive Blog

Business Issues

• Google’s Offer to Europe, New York Times
• How One of Google’s Best Customers Could Steal Away Search, Wired

Local Search & Maps

• Google Local Listings Revamp in Universal Results, Advance Digital Search & Social Group
• New on Think Insights: Building websites in a multi-device world, Inside AdWords
• Reference: New Online Collection of Digitized 17th-Century Maps From Ireland Goes Live, LJ INFOdocket
• Reference: State Government Mobile Apps Catalog Launches, LJ INFOdocket

Link Building

• This Is The Most Clever Link Building Tactic I Have Ever Seen, David Melamed
• Google Penguin to go to War with SENuke Style Link Building, David Naylor
• Site Comparator Tool Tutorial, Majestic SEO Blog

Searching

• Google Must Not Like Sports, As Google Now Will Crash When You Try And Add Or Remove Teams From The Sports Card, TechCrunch
• How My Mom Thinks Search Engines Work, SEOmoz
• SuperSearch™ with Geni, Geni

SEM Industry

• The Beal Deal with Brett Tabke (@btabke), Marketing Pilgrim
• SEO Analysts are in High Demand, BruceClay.com

SEO & SEM

• How Your Domain Name Will Impact SEO & Social Media Marketing, Search Engine Journal
• Google Local SAB: How to Move Closer to the City, Mike Blumenthal
• Product Listing Ads & PPC Interplay, PPC Hero
• 4 Keyword Research Tips To Grow Your Account, PPC Hero
• 4 Steps To Becoming A Great SEO Copywriter, Search Marketing Standard
• After five years, Google still doesn’t know how to rank images, Branded3
• After You Delete A Web Page, Should You 404 Or 301 It?, Search Engine Roundtable
• Essential 2013 SEO Health Check Guide, koozai.com
• Get Inspired With Google Suggest: 3 Tricks for Content Marketers, internetmarketingninjas.com
• My Mobile SEO Toolbox: Top Tools for Mobile SEO Analysis, State of Search
• SEO Copywriting Checklist: Are you writing content “for Google”?, seocopywriting.com
• What Kind of SEO Mess are you About to Inherit?, Search Engine Guide

Video, Music & Image Search

• After five years, Google still doesn’t know how to rank images, Branded3