SearchCap: The Day In Search, May 23, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live
  The fourth release of Google’s spam-fighting “Penguin Update” is now live. But, Penguin 4 has a twist. It contains Penguin 2.0 technology under the hood, which Google says is a new generation of tech that should better stop spam. Matt Cutts, the head of Google’s Web spam team, announced the new Penguin 2.0 update during […]
• Penguin 2.0 Losers: Porn Sites, Game Sites, & Big Brands Like Dish.com & The Salvation Army
  Google’s fourth Penguin update — what the company is calling Penguin 2.0 — hit last night, and less than 24 hours later we’re already getting a first chance to look at what sites might be considered “losers” in terms of search visibility. In a nutshell, the list includes: porn sites, game sites and big brands […]
• “My Photos” — Google Now Lets Find Your Google+ Photos Within Search
  Google now lets you search your private photos and the photos your friends on Google+ share with you. All you need to do is search on Google for keywords such as [my photos] or [my photos sunset] to bring up matching photos. You can even search for your friend’s photos such as [danny’s photos sunset] or […]
• Yahoo Testing New Search Results Page
  I’m not sure anyone would notice in all of the Google Penguin news and discussion, but Yahoo appears to be testing a new search results page. I’m able to see the new interface when logged in and using Firefox, but I still see the old/current interface when using Safari and logged in to a different […]
• Don’t miss out on learning from the pros. Attend an SMX Advanced workshop!
  Sharpen your marketing skill set by attending one of six post-conference workshops at SMX Advanced, June 13th in Seattle. Choose from SEO, international search, social media community management, AdWords, local search or in-house SEO. Secure your spot – register now!
• Bing News Adds Visual Carousel & Searches Years Back (Not Just Two Weeks)
  Bing announced they have added a new visual way to consume news on Bing News. Now, for searches on notable people, Bing will return an image carousel at the top. Plus, you will also see on the right-hand side of the page related people to the person you searched for. Here is an example of […]
• Still Seeing Post-Penguin Web Spam In Google Results? Let Google Know
  Google’s next generation Penguin update is now live, and webmasters and SEOs are carefully assessing how this update has impacted their websites. Google is assessing things as well — how this has impacted the search results, search quality and searcher satisfaction. Google’s head of search spam tweeted, asking that if you still see spammy websites […]
• Programming Data Collection For SEO Research
  Last month, I showed you three tricks I use when gathering data on websites. I used these techniques to download webpages into a local folder. In and of themselves, these procedures are not SEO; however, a search engine optimization professional working on a large or enterprise website ought to know how to do this. In this […]
• Google’s Hunger For Structured Markup
  Google is keen for structured markup — to put it mildly. In the not-too-distant past, I wrote about Google’s Data Highlighter for event data, a tool which allows webmasters to indicate structured data for events without having to actually mark up the site’s HTML code. It has the charming feature that the resultant extracted data is […]
• Welcome To The Mobile Era Of Search
  It’s rare when you can pinpoint the moment of a major game changer for an industry to a single day. Usually, these shifts happen over time; and then one day, you look back and realize how momentous a particular event really was. For paid search, there have been many catalysts that have accelerated the industry, […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Enterprise Social Media Management Software: A Marketer’s Guide
• Facebook’s Mobile Development Tool Parse Will Strengthen App-Developer Ties
• Twitter Launches TV Ad Targeting Beta For Select Advertisers
• Infographic: A Guide To Facebook Page Post Ads
• 2 Ways To Use Competitive Intelligence On Email Subscriber Lists
• Google Publisher Toolbar For AdSense Users Gets An Update
• The 5 Most Common Pitfalls In Mobile App Marketing
• Doing Direct Response On Facebook: Using Facebook Pixels

Search News From Around The Web:

Applications & Portal Features

• A Change to Google Code Download Service, Google Open Source Blog
• Changes to our SSL Certificates, Google Online Security Blog
• Search emails, Google Drive, Calendar and more as you type, Official Gmail Blog
• Yandex.Money Integrates With Skrill, company.yandex.com

Business Issues

• One Year, 20 Million Links To Illegal Songs Sent To Google: This Is How It’s Supposed To Work?, riaa.com

Local Search & Maps

• Capturing the beauty and wonder of the Galapagos on Google Maps, Official Google Blog

Link Building

• Historical Importance of Backlinks – Flashback to 2005, internetmarketingninjas.com
• How Open Site Explorer’s Just Discovered Tab Uncovered 884 Hacked Websites, WrightIMC

Searching

• Web Search: Info Searching & Info Retrieval Theoretical Constructs (6/17): Information Representation, jimjansen.blogspot.com
• Google Cleans Knowledge Graph Pornography Quickly, Search Engine Roundtable
• Reporters use Google, find breach, get branded as “hackers”, Ars Technica

SEO & SEM

• 10 Lessons from a 100k Pageview Post, SEOmoz
• Bing Ads and You: Reference Context to Improve Landing Page Relevance and User Experience, Bing Ads Blog
• Early thoughts on Penguin 2.0, Branded3
• Frameworks Are The Best For Huge Ecommerce AdWords Organization, Search Engine Journal
• Get on Board with Google Trends, PPC Associates Blog
• Google Penguin 2.0 Has Landed – War on Spam Continues, David Naylor
• How to Recover from Penguin 2.0, Search Engine Guide
• Mozscape in the Wild: How The API is (and Could be) Used, SEOmoz
• PPC Back to Basics – Find and Add the Right Negative Keywords to Increase Your CTR and ROI, Bing Ads Blog
• Search drives a higher percentage of traffic to Top 500 retailers, Internet Retailer
• Thank You, SEO Far, anthonypensabene.com
• The Importance of Site Structure Maintenance, State of Search
• You Can’t Reverse Engineer The Google Algorithm, dotcult.com
• Mastering PPC: How to Integrate PPC with Web Analytics & CRM Systems, SEER Interactive