SearchCap: The Day In Search, May 9, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google & Time Inc. Launch Timelapse: See How Any Part Of The World Has Changed Over Time
  The new Timelapse site, created by Time Inc. and Google, is a pretty amazing way to see how any part of the world has changed since 1984 through 2012. The site offers amazing animations such as the growth of Las Vegas and the shrinking of the Columbia Glacier, and you can point it at any […]
• How to Double Your Revenue With SEO
  In 2012, I was privileged to handle SEO for some of the biggest Norwegian e-commerce sites. This is the story about how I doubled (and even tripled) revenue for them by following a simple, easy, yet unconventional approach that anyone — even you — can implement starting today. At the heart of this accomplishment lie […]
• Advanced Paid Search Bidding Solutions: 5 Must-Have Capabilities
  In the competitive paid search landscape, advertisers rely on sound bidding strategies to drive clicks and conversions, and ultimately acquire more revenue. However, business and bidding requirements that vary significantly across industries, publishers, devices, and geographies create a highly complex auction environment. To address this complexity and satisfy bidding requirements, search marketers lean on a […]
• How To Increase Lead Conversions With Visitor Engagement
  When the iPhone was first released, everyone marveled over its amazing simplicity and user experience. The world fell in love, and the mobile industry was changed overnight. Other phones, if they weren’t smartphones, were suddenly viewed as cheap and not very useful. We have all experienced this same truth at the websites we visit. We […]
• Webcast: Maximizing the Return From Your Facebook Investment
  Digital Marketing Depot Webcast May 16th 1:00EDT/10:PDT Now that your company is using Facebook for marketing, do you know if your efforts are paying off? This webcast will demonstrate how to measure Facebook ROI and where to find optimization opportunities. The webcast will also cover targeting, user experience, and creative design. Speaker: Rebecca Momberg of […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• YouTube Launches (Ad-Free) Paid Subscription Channels
• Brands Wanting More Leverage On Pinterest Should Follow The Lead Of Better Homes & Gardens
• Amazon Developing Not One But Two Smartphones — WSJ
• Google Analytics Gets New Profile Filter Fields With Special Focus On Mobile and Social
• Picture This: Instagram Is The Fastest Growing Social Network For Brands With 14% Growth This Quarter
• Study: Frequent “Smartphone Shoppers” Buy More Than Others
• Facebook Likely In Talks To Buy Social Navigation App Waze
• 5 Surprising Facts On Quality Score Change

Search News From Around The Web:

Link Building

• Site Explorer Tutorial, Majestic SEO Blog
• Spammy Links To Your Home Page? Google May Rank Internal Pages?, Search Engine Roundtable

Searching

• Google Only Shows One Organic Result To iPad Users, Branded3
• How Google Decides What to Know in Knowledge Graph Results, SEO By The Sea

SEO & SEM

• 10 Mistakes Every Startup Should Avoid When Optimizing for Search Engines, Search Engine Journal
• Breaking out of the SEO Echo Chamber, State of Search
• Content Isn’t King. Trust Is King., SEOmoz
• Get Positive Results With Negative Keywords, Bing Ads Blog
• Here are 5 secret arts of app store optimization, VentureBeat
• Large Google Update Happening Now…, Search Engine Roundtable
• Tips That Will Work for Google SERP Restoration, Daily SEO Tip